
Don't Just Rank. Get CITED.
The question stopped being "Do I rank?" It's now "Am I cited?" CITED is a five-pillar framework for earning citations from AI systems, built around the retrieval mechanism that decides what gets cited.
Essays on AI, marketing, and what happens when both change at the same time.

The question stopped being "Do I rank?" It's now "Am I cited?" CITED is a five-pillar framework for earning citations from AI systems, built around the retrieval mechanism that decides what gets cited.

Why ChatGPT cites Wikipedia and not your blog. Academic Citation Infrastructure is a four-technique framework for getting commercial content cited by AI.

You're doing six jobs at once. The one that ties them all together — strategy — is the one that keeps getting pushed to next week.

You hired six specialists to tell one story. By the time it reaches your customer, it sounds like six different brands.

They automate the last mile. The other 80% still falls on your team.

Everyone's having the wrong conversation about AI. The magnitude isn't what you think.

Twelve months. Six figures. Two PDFs and a video. This is why the agency model is dead.