Perspectives.

Essays on AI, marketing, and what happens when both change at the same time.

The CITED Framework

Don't Just Rank. Get CITED.

The question stopped being "Do I rank?" It's now "Am I cited?" CITED is a five-pillar framework for earning citations from AI systems, built around the retrieval mechanism that decides what gets cited.

ILLIXIS dashboard with Maya panel open, showing brief delivery

Meet Maya: Your Chief Growth Officer

You're doing six jobs at once. The one that ties them all together — strategy — is the one that keeps getting pushed to next week.

A marketing agency presents a rising chart to a skeptical, arms-crossed client, with only a thin folder and a film reel delivered.

The $150,000 Lesson

Twelve months. Six figures. Two PDFs and a video. This is why the agency model is dead.