Three ways to run marketing.
One that actually works.

Every business faces the same choice: hire expensive help, DIY everything, or find a better way.

Path 1

Hire an Agency

The traditional approach: pay experts to handle everything.

$10,000–$50,000/month retainers
Misaligned incentives (they bill hours, not results)
Slow iteration—weeks for simple changes
Dependency on their availability
Knowledge walks out when contract ends

Typical annual cost

$120k–$600k

Path 2

Cobble Together Tools

The bootstrap approach: piece together 8+ tools yourself.

8+ subscriptions that don't talk to each other
No strategy layer—just tactics
You're still doing all the work manually
20+ hours/week on execution
Inconsistent quality without expertise

Typical annual cost

$5k–$15k + your time

Path 3

ILLIXIS

One platform. One hour per week. Complete marketing program.

Research, strategy, content, distribution—unified
AI handles execution, you make decisions
1 hour/week "Approve Your Week" workflow
Expert-level quality without the experts
Knowledge stays in your business

Annual cost

$12k–$60k

Side-by-side comparison

AgencyDIY ToolsILLIXIS
Monthly cost$10k–$50k$400–$1.2k$997–$4,997
Your time/week5–10 hours (management)20+ hours1 hour
Time to results3–6 months6–12 monthsWeeks
Strategy included
Instant iteration
Knowledge retained
Scales with youCosts scale tooYour time doesn't scalePlatform scales

Ready to see the third path?

Watch ILLIXIS in action and see how one person can run their entire marketing program.

See It In ActionGet Early Access