The AI Query Opportunities feature finds real questions people ask AI where the answers are incomplete, then recommends content you should create to fill those gaps.
Discovers content opportunities where:
Unlike keyword research tools that show search volume, this shows AI search volume — how often people ask AI about a topic, not Google.
Navigate to Analytics > AI Visibility > Query Opportunities or click AI Query Opportunities in the main AI Visibility dashboard.
Before opportunities can be discovered:
Discovery takes 1-2 minutes. The system:
Each opportunity gets a score (0-100) based on:
AI Search Volume (0-50 points): Higher volume = more people asking this question.
Gap Bonus (0-40 points): Fewer cited sources = easier to win.
First-Mover Bonus (+10 points): Zero cited sources = no competition yet.
Already Cited Penalty (-20 points): Your domain already appears for this query.
70+ (Green): High-value opportunity. Few competitors, strong search volume. Prioritize these.
40-69 (Yellow): Moderate opportunity. More competition but still winnable if you create superior content.
0-39 (Gray): Low-priority. Either low volume or too many established sources. Consider only if highly relevant.
Each opportunity shows:
Query: The actual question users ask AI. Example: "how to choose sustainable swimwear materials"
AI Search Volume: Estimated monthly volume for this query across AI platforms.
Current Cited Sources: Number of domains AI platforms currently cite. Lower is better.
Gap Description: What's missing from current AI answers. Auto-generated explanation of why the opportunity exists.
Recommended Angle: Specific content approach to win the citation. Example: "Create comprehensive guide comparing material sustainability scores with data tables."
Platform Gaps (C, G, P): Shows which AI platforms give weak answers:
Click Create Brief next to any opportunity. The system:
The brief includes:
Click the X button to dismiss irrelevant opportunities. Dismissed opportunities:
When to dismiss:
New: Opportunities discovered but not acted on yet. Start here.
Brief Created: Opportunities where you've already created a content brief. Track progress here.
Dismissed: Opportunities you've rejected. Hidden from main view but retrievable if needed.
All: Complete list across all statuses.
Scheduled: Opportunities are discovered automatically weekly (Enterprise), biweekly (Professional), or monthly (Starter).
Manual: Click Discover New to run discovery anytime. Useful when you've added new brand keywords or entered a new topic area.
Last Analyzed: Top of page shows when opportunities were last refreshed.
Opportunities expire after 14 days from discovery. Why:
Expired opportunities are automatically removed. If the gap still exists, it will reappear on the next discovery run.
Opportunities with scores 70+ won't stay open long. Other platforms and content creators discover these gaps too. Create briefs within 3-5 days of discovery.
Zero cited sources means AI platforms have no authoritative answer. These are the easiest wins. Your content could become the primary source cited.
If all three platforms (Claude, Gemini, Perplexity) show red, the gap is universal. High probability of pickup across multiple AI platforms if you create strong content.
Dismissed opportunities may become relevant later as your business evolves. Review the "Dismissed" tab quarterly and reactivate any that now fit your strategy.
Cross-reference opportunities with your Content Themes (Settings > Content Strategy). Opportunities aligned with existing themes integrate better into your content calendar.
Yellow opportunities (40-69) can still drive significant AI visibility if the topic is central to your business. Higher competition means you need deeper, more comprehensive content to win.
The brief created from an opportunity includes the gap analysis and recommended angle. Don't delete this context — it guides the content generator to create citation-worthy content.
The system suggests specific angles based on gap analysis. Common patterns:
"No comprehensive guide exists": Create definitive resource with data, examples, case studies.
"Current sources are outdated": Focus on recent data, 2025-2026 examples, current best practices.
"Generic answers lack specifics": Include data tables, comparison charts, specific methodologies.
"Expert perspectives missing": Add expert quotes, original research, survey data, case studies.
"Unclear structure": Use clear H2 sections, numbered lists, step-by-step formats that AI can parse easily.
Content created from opportunities has higher AI pickup potential if you:
AI platforms extract the first clear answer they find. Put the answer in the first paragraph, then elaborate below.
Structured data helps AI platforms identify key facts. Add FAQ schema, HowTo schema, or Article schema.
AI trusts quantifiable information. Add percentages, dollar amounts, timeframes, comparison data.
AI parses H2s and H3s to understand content structure. Use descriptive headings that match common questions.
Author bios with expertise signals increase trust. AI platforms prioritize content from recognized authorities.
Structured formats (numbered lists, comparison tables, bullet points) are easier for AI to extract and cite.
Seed Keywords: Discovery analyzes up to 10 brand keywords per run.
Queries Per Keyword: Checks up to 20 real user queries per keyword (200 max per run).
Relevance Filtering: ILLIXIS filters out irrelevant queries. Typical 30 raw queries to 10-15 final opportunities after filtering.
Cross-Platform Checks: Only top 5 opportunities get Claude/Gemini/Perplexity gap analysis.
Q: Why don't I have any opportunities? Check:
If all above are true but no opportunities appear, your brand keywords may be too competitive (all gaps already filled) or too generic (no specific user queries).
Q: What's a good opportunity score?
Q: Can I manually add opportunities? Not directly. The system discovers opportunities automatically. However, you can create a brief for any topic manually and optimize it for AI pickup using the same principles (clear structure, data, expertise signals).
Q: Why did my opportunity disappear? Opportunities expire after 14 days. Either:
If the gap persists, it will reappear on the next discovery run.
Q: How do I know if content created from an opportunity succeeded? Track in AI Visibility Dashboard:
Give it 2-4 weeks after publishing for AI platforms to pick up new content.
Q: Can I edit the opportunity details before creating a brief? No. The brief creation is one-click. However, after the brief is created, you can edit all fields including the recommended angle, target keyword, and content structure.
Q: What if an opportunity is only partially relevant? Create the brief but modify the angle. The gap analysis gives you the "what" (query demand exists), but you control the "how" (content approach). Adjust the brief to match your expertise and brand voice.
Q: Why are some opportunities marked "already cited"? The discovery process checks if your domain appears in current AI citations. If you already rank, the opportunity still shows (with lower score) so you can see competitive context, but it's lower priority.
Q: How often should I run discovery? Enterprise: Weekly (auto-scheduled) Professional: Biweekly (auto-scheduled) Starter: Monthly (auto-scheduled)
Manual runs are useful when:
Q: Can I export opportunities? Not currently. Opportunities are designed for immediate action (create brief, dismiss). If you need to share, take screenshots or copy details into a spreadsheet.
No opportunities appearing? Check:
Questions about opportunity quality? Ask Maya: "Explain this AI opportunity" with the query text for contextual analysis.
Want to understand platform gaps? Review the AI Visibility Dashboard help guide for details on how Claude, Gemini, and Perplexity tracking works.
Your brand exists in two places now: traditional search engines and AI chatbots. When someone asks ChatGPT, Claude, Gemini, or Perplexity for recommendations, is your brand mentioned? The AI Visibility page shows you — and helps you create content that gets cited.
Get notified immediately when AI platforms cite your content.
What it does: Automated email summarizing your AI visibility performance across all platforms.
Find queries where people are asking AI, but the answers are incomplete. Create content to fill the gap and get cited.
What This Does
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