Strategy Hub is where all your content opportunities come together. Instead of checking multiple dashboards for trends, keyword gaps, content decay, and competitive intelligence, Strategy Hub aggregates everything into a single prioritized inbox.
Every opportunity is scored by AI based on:
The more you use Strategy Hub, the smarter it gets. ILLIXIS learns from your accept/reject decisions and personalizes future recommendations to match your preferences.
The Strategy Hub dashboard has four key areas:
1. Status Cards (Top)
2. Source Filter Bar Filter opportunities by where they came from:
3. Opportunity Cards Each card shows:
4. Action Buttons For each opportunity:
ILLIXIS runs 12 automated discovery engines that continuously find content opportunities:
| Source | What It Finds | When It Runs |
|--------|---------------|--------------|
| Content Arbitrage | "Easy win" keywords with weak competition | Weekly |
| Trend Intelligence | Emerging topics via deep research | Weekly |
| Search Console | Keywords where you're ranking 8-20 (quick wins) | Daily |
| Competitor Gap | Topics competitors rank for but you don't | Weekly |
| Content Decay | Your content losing rankings/traffic | Weekly |
| Offer Calendar | Upcoming holidays and seasonal events | Monthly |
| Keyword Discovery | Related keywords from your seed terms | On-demand |
| Paid → Organic | High-spend ad keywords to target organically | Weekly |
| Pillar Content | Authority-building, link-earning topics | Monthly |
| Rising Searches | Google Trends breakout queries | Weekly |
| AI Opportunities | Topics where AI chatbots could cite you | Weekly |
| Content Gaps | Orphan entities missing from your topic maps | Monthly |
Every opportunity gets a 0-100 priority score based on:
Scores are classified as:
ILLIXIS learns from your decisions:
After ~20 decisions, you'll see a "Learning Your Preferences" progress bar. Once the AI model is trained, opportunities are re-ranked based on your historical patterns.
Open Strategy Hub and scan the pending opportunities. Use filters to focus on specific sources (e.g., only Content Decay alerts).
For each opportunity:
When you approve, ILLIXIS immediately starts generating a content brief:
From the approved opportunity card:
This is useful for processing your weekly backlog quickly.
Strategy Hub automatically detects:
If an opportunity matches content you've already published, you'll see an "Existing Content" warning badge with:
If you've covered a topic extensively, you'll see a "Topic Fatigue" badge. This prevents over-saturating any single topic cluster.
When rejecting, always select a reason:
Snooze is for "not now, but maybe later":
Daily for 5 minutes is ideal. New opportunities appear throughout the week as discovery engines run.
Strategy Hub deduplicates by keyword, keeping only the highest-priority version. If you see duplicates, they have slightly different keywords (e.g., "best running shoes" vs "best running shoes 2026").
Yes. You can create briefs directly from the Briefs page using keyword, trend, custom, calendar, or link magnet brief types. Strategy Hub is just the recommendation engine.
They move to the "Rejected" tab. The AI uses your rejection patterns to improve future recommendations. Rejected opportunities don't reappear unless manually restored.
About 20 accept/reject decisions. You'll see a progress indicator showing how close you are to personalized recommendations.
Maya is your always-on growth leader who analyzes your data, spots opportunities, and tells you exactly what to do next. No more wondering "what should I work on today?" Maya knows.
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