Your homepage is not optimized for every campaign. Dedicated landing pages focus visitors on a single goal without distractions. Whether you are promoting a lead magnet, launching a product, or running an ad campaign, purpose-built pages convert better.
ILLIXIS landing pages are:
Go to Landing Pages in your main navigation or visit /landing-pages/. The dashboard shows all your pages with:
Click Create Landing Page and select a type:
| Type | Purpose | What ILLIXIS Generates |
|------|---------|----------------------|
| Standalone | General marketing page | Hero, features, CTA sections |
| Lead Magnet | Promote a quiz, calculator, or assessment | Hero, embedded lead magnet, benefits |
| Product | Sell a specific product | Hero, features, testimonials, pricing, CTA |
| Event | Event registration | Hero, agenda, speakers, registration form |
| Download | Gated content download | Hero, preview, benefits, email gate |
Enter a description of what you want to create. Be specific about your audience, goal, and key messages.
Example: "Create a landing page for my Marketing Maturity Assessment. Target small business owners who want to evaluate their marketing efforts. Emphasize that it only takes 5 minutes and provides personalized recommendations."
ILLIXIS generates a complete page with all sections, copy, images, and styling based on your description.
The page opens in the builder. See the sections below for a full guide to every editing feature.
Set page metadata:
Click Publish to make your page live. To publish publicly, you need a verified custom domain configured for your brand (see Custom Domains below). Without a custom domain, you can still share your draft via the token-based preview link, but the page won't be reachable at a public URL.
The builder uses a three-panel layout:
| Panel | Position | Purpose |
|-------|----------|---------|
| Sections sidebar | Left | Lists all sections by type. Reorder, regenerate, or delete sections here. |
| Live preview | Center | An iframe rendering your page as visitors will see it. All inline editing happens here. |
| Properties/Layers panel | Right | Shows image properties when an image is selected, section history, or the Layers tab for DOM structure. |
The toolbar runs across the top of the builder. Here is every button from left to right:
| Button | What It Does |
|--------|-------------|
| Add Section | Add a new section to the page |
| Decorative | Toggle decorative element mode |
| X-ray | Toggle structural outlines on all elements |
| Add Form | Insert a lead capture form section |
| Insert | Add an individual element to the selected section |
| Undo | Undo the last change (Ctrl+Z / Cmd+Z) |
| Redo | Redo an undone change (Ctrl+Y / Cmd+Y) |
| Save | Save the current state |
| Page History | View and restore page snapshots |
| Share | Generate a preview link for draft pages |
| View Page | Open the published page in a new tab |
| Desktop / Tablet / Mobile | Switch viewport width for responsive preview |
Click any text element in the preview to edit it inline. A formatting toolbar appears above the selected text with these options:
| Button | Effect |
|--------|--------|
| B | Bold |
| I | Italic |
| U | Underline |
| Highlight | Apply highlight styling |
| Clear | Remove all formatting |
Type your changes directly. When you click away from the text, your changes save automatically.
Click any image in the preview to select it. Blue corner handles appear around the image, and an action bar shows three buttons:
Opens an image modal with two tabs:
| Aspect Ratio | Best For |
|-------------|----------|
| 1:1 | Square images, profile photos, icons |
| 16:9 | Hero banners, wide feature images |
| 9:16 | Vertical/mobile images |
| 4:3 | Standard landscape photos |
| 3:4 | Portrait photos |
Click Generate and ILLIXIS creates the image from your prompt.
Click Crop to enter crop mode. Drag to define the area you want to keep. Click Confirm to apply or Cancel to discard. Cropping is non-destructive; the original image is preserved.
Click Remove BG for one-click background removal. A loading spinner appears while processing. The system automatically selects the best removal model for photos versus illustrations.
Drag any of the blue corner handles to resize the image within its container.
When an image is selected, the Properties panel on the right shows styling controls:
| Property | Options |
|----------|---------|
| Shadow | None, SM, MD, LG, XL, 2XL |
| Corners | None, SM, MD, LG, XL, 2XL, 3XL, Full |
| Opacity | 100%, 90%, 75%, 50%, 25% |
If the image sits inside a parent wrapper that has its own styling, a Container section appears below with the same Shadow, Corners, and Opacity controls for the parent div.
Click any link or button in the preview. A popover appears with two fields:
Edit either field and click Save. Click Cancel to discard changes.
The Sections sidebar on the left lists every section by type (Hero, Features, CTA, Testimonials, FAQ, etc.). The currently visible section is highlighted automatically as you scroll the preview (scroll spy).
Two methods:
A page snapshot is automatically saved before regeneration, so you can restore the previous version if needed.
Hover over the section in the sidebar and click the trash icon. Confirm the deletion when prompted. A page snapshot is saved before deletion.
Select a section first (click it in the sidebar or in the preview). Then click Insert in the toolbar. Nine element types are available:
| Element | Description |
|---------|-------------|
| Heading | A heading element. Opens for inline editing immediately. |
| Paragraph | A text paragraph. Opens for inline editing immediately. |
| Image | An image element. Opens the image modal so you can upload or generate. |
| Button | A styled button with link. |
| Divider | A horizontal line separator. |
| Spacer | Vertical spacing between elements. |
| Icon | A decorative icon element. |
| Badge | A small label or tag element. |
| Blockquote | A styled quotation block. |
The element is inserted into the selected section. Text elements (Heading, Paragraph) open for editing immediately after insertion.
Click X-ray in the toolbar to toggle structural outlines. Dashed borders appear around every element in the preview, making it easier to understand the page layout and find elements that are hard to click otherwise. Click X-ray again to turn it off.
Click the Layers tab in the right panel to see the DOM tree of the currently selected section. The Layers panel is useful for understanding how elements are nested and for selecting elements that overlap in the preview.
The Layers panel updates automatically as you scroll the preview and switch between sections.
Click Decorative in the toolbar to enter decorative mode. The Properties panel shows preset categories:
| Category | Examples |
|----------|---------|
| Blobs | Organic shapes for background interest |
| Shapes | Geometric elements (circles, squares, triangles) |
| Patterns | Repeating visual patterns |
| Dividers | Section transition shapes |
| Gradients | Color gradient overlays |
Click a preset to add it to the selected section. Drag the decorative element within the preview to reposition it. Exit decorative mode by clicking the Decorative button again.
When a section is selected, the Properties panel shows a Section History area with up to 3 prior versions and their timestamps. This history captures the state before each regeneration.
Click Revert on any previous version to swap it in. The current version moves into the history list, so nothing is lost.
Click Page History in the toolbar to open the snapshots panel. Snapshots are automatically taken before these actions:
Up to 10 snapshots are stored. Each snapshot shows a timestamp and the action that triggered it. Click Restore on any snapshot to restore the entire page to that point.
Use the Undo and Redo buttons in the toolbar, or use keyboard shortcuts:
| Action | Windows/Linux | Mac |
|--------|--------------|-----|
| Undo | Ctrl+Z | Cmd+Z |
| Redo | Ctrl+Y | Cmd+Y |
Undo/redo tracks text edits, image changes, link updates, and element insertions.
Changes save automatically after a few seconds of inactivity. The toolbar shows a status indicator:
| Status | Meaning |
|--------|---------|
| Saved | All changes are saved |
| Saving... | Save in progress |
| Unsaved | Changes pending save |
You can also click Save in the toolbar to save immediately.
Click the viewport buttons in the toolbar to preview your page at different screen widths:
| Viewport | Preview Width |
|----------|--------------|
| Desktop | Full width |
| Tablet | Tablet width |
| Mobile | Mobile width |
Check all three viewports before publishing. Pages are built responsive, but reviewing each size helps catch layout issues.
Click Share in the toolbar to generate a token-based URL. Anyone with this link can view the draft page without logging in. Use this to collect feedback before publishing.
If you have created a quiz, calculator, or assessment, you can embed it directly in your landing page. Click Add Form in the toolbar to insert a lead capture form section. Leads are captured and synced to your email service provider automatically.
A verified custom domain is required to publish landing pages publicly. Pages serve from your own subdomain (e.g. go.yourbrand.com/page-name/) — not from the ILLIXIS app domain. This keeps your tenant content on your brand's domain reputation and away from ILLIXIS's conversion tracking.
go.yourbrand.com).Add this record at your domain registrar or DNS provider:
| Type | Name | Value |
|------|------|-------|
| CNAME | go (or your subdomain) | custom-pages.illixis.io |
SSL certificates are automatically provisioned and renewed via Let's Encrypt. Your custom domain will have HTTPS enabled without any manual certificate management.
After adding the DNS record and clicking Verify, ILLIXIS checks your DNS and registers the domain. Verification typically completes within a few minutes. If it fails, double-check your DNS settings and allow more time for propagation.
https://go.yourbrand.com/page-slug/ serves your landing pagehttps://go.yourbrand.com/ redirects to your main websiteEach landing page tracks:
| Metric | What It Means |
|--------|---------------|
| Views | Unique visitors to the page |
| Conversions | CTA clicks or form submissions |
| Conversion Rate | Conversions / Views |
| Bounce Rate | Visitors who left without action |
| Avg. Time on Page | How long visitors stayed |
Access analytics from the Landing Pages dashboard or the individual page settings.
After creating a landing page, ILLIXIS can generate promotion content.
Posts optimized for each platform:
Ready-to-send email announcing your page:
For paid promotion:
Access these from the Promote button on any published landing page.
1. One Goal Per Page Each landing page should have one clear objective. Do not try to do too much.
2. Match Ad to Landing Page If running ads, ensure the landing page headline matches the ad. Consistency increases conversion.
3. Minimize Navigation Unlike your main website, landing pages should have minimal or no navigation. Keep visitors focused.
4. Strong Above-the-Fold Your headline, value proposition, and CTA should be visible without scrolling.
5. Social Proof Near CTA Place testimonials or trust badges near your call-to-action buttons.
6. Mobile-First Design Check how your page looks on mobile using the viewport toggle. Most traffic is mobile.
7. Fast Load Time Avoid large images. ILLIXIS optimizes assets automatically, but simpler pages load faster.
8. Use Section History Before regenerating a section you like, note that a snapshot is saved automatically. You can always revert if the new version does not work.
Create variations of your landing page to test:
Duplicate your page, make changes, and split traffic between versions. Compare conversion rates to find what works best.
Q: How many landing pages can I create? Landing pages are unlimited on all plans.
Q: Can I use my main domain instead of a subdomain? We recommend subdomains (like pages.yourdomain.com) to avoid conflicts with your main website. Root domain setup is possible but requires more complex DNS configuration.
Q: What happens if I delete a published landing page? The URL returns a 404 error. Consider unpublishing instead to preserve the page for future use.
Q: Can I duplicate a landing page? Yes. Click the duplicate icon on any page to create a copy.
Q: How do I track conversions in Google Analytics? Add your GA4 measurement ID in Landing Pages > Settings. Page views and events will appear in your GA4 property.
Q: Can I add custom CSS? Yes. Each page has a Custom CSS field in settings for advanced styling.
Q: Do landing pages affect my SEO? Landing pages are indexable by default. Add noindex in page settings if you do not want them in search results.
Q: How do I undo a section regeneration? Two options. Use the Section History in the Properties panel to revert to a prior version of that section. Or use Page Snapshots (Page History button) to restore the entire page to the state before regeneration.
Q: Can I rearrange elements within a section? Yes. Open the Layers panel (right side, Layers tab) to see the DOM tree. Drag layers to reorder elements within their sibling group.
Q: What is X-ray mode for? X-ray mode shows dashed outlines on every element, making it easier to understand the page structure and select elements that are hard to click in the normal view.
Maya is your always-on growth leader who analyzes your data, spots opportunities, and tells you exactly what to do next. No more wondering "what should I work on today?" Maya knows.
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One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.