Static lead magnets like PDFs have declining conversion rates. People are tired of downloading ebooks they'll never read. Interactive content is different:
These formats engage visitors, capture emails naturally, and generate qualified leads who are genuinely interested in what you offer.
Go to Lead Magnets in your main navigation or visit /lead-magnets/. The dashboard shows all your lead magnets with:
Click "Create Lead Magnet" and select:
| Type | Best For | Example |
|------|----------|---------|
| Quiz | Personality matching, product recommendations | "What's Your Fitness Personality?" |
| Calculator | ROI, savings, pricing estimates | "Home Renovation Cost Calculator" |
| Assessment | Skills evaluation, readiness scoring | "Marketing Maturity Assessment" |
| Recommendation | Product/service matching from a catalog | "Find Your Perfect Skincare Routine" |
Tell the AI what you want to create. Be specific about:
Example prompt: "Create a quiz for my fitness coaching business. Help people discover whether they're a Strength Seeker, Endurance Enthusiast, or Balance Builder. Recommend my training programs based on their results."
The AI generates a complete lead magnet. Review:
Decide when to capture emails:
Click "Publish" to make your lead magnet live. You'll get:
Quizzes match users to outcomes based on their answers. They're ideal for product recommendations, personality typing, and entertainment.
Each answer adds points to one or more "traits." At the end, the trait with the highest score determines the user's result.
Example: A "What's Your Design Style?" quiz might have traits:
An answer like "I prefer clean lines and neutral colors" might score: N+3, M+2
After all questions, if the user's Minimalist score is highest, they see the Minimalist result.
Each outcome needs:
Calculators perform math based on user inputs and display results. They're ideal for ROI, savings, pricing, and planning tools.
The AI generates:
Example: Savings Calculator
Inputs:
Formula: savings = monthly_spending * efficiency_rate[current_method] * team_size * 12
Output: "You could save $X per year by switching to our solution"
Results can include:
Set rules for inputs:
Assessments score users across multiple categories and provide detailed feedback. They're ideal for skills evaluation, readiness checks, and maturity models.
Assessments have multiple scored categories. Each question contributes to one or more categories.
Example: Marketing Maturity Assessment
Categories:
Each question asks about practices in that category. Answers score points. Final scores place users in bands:
Results show:
Assessments often use:
Control email capture behavior:
Leads sync automatically to your connected email platform:
When leads sync, they're tagged with:
This lets you segment and nurture leads based on their specific interests and needs.
Each lead magnet tracks:
| Metric | What It Means |
|--------|---------------|
| Views | People who opened the lead magnet |
| Starts | People who answered at least one question |
| Completions | People who finished all questions |
| Email Captures | People who provided their email |
| Completion Rate | Completions / Starts |
| Capture Rate | Email Captures / Completions |
Low completion rates suggest the lead magnet is too long or questions aren't engaging. Low capture rates might mean the email gate is too aggressive.
Copy the embed code and paste it into any page:
```html
width="100%" height="600" frameborder="0">
```
When creating an ILLIXIS landing page, you can embed any lead magnet directly. The lead magnet appears inline, matching your page design.
Share the direct URL on social media, in emails, or anywhere you want to drive traffic:
https://app.illixis.io/lm/your-tenant/quiz-slug/
When publishing a lead magnet, check "Create landing page" to generate a complete page featuring:
This saves time when you want a dedicated page for promoting your quiz, calculator, or assessment.
1. Focus on Value Delivered The best lead magnets give genuine value. Users should feel they learned something, not that they were tricked into giving their email.
2. Keep It Short 5-8 questions for quizzes. 3-5 inputs for calculators. More than 15 questions causes significant drop-off.
3. Make Results Shareable Results people want to share on social media drive organic reach. Design outcomes that feel personal and positive.
4. Follow Up Quickly Leads from quizzes and calculators are warm. Send a follow-up email within 24 hours while they still remember engaging with your content.
5. Test Your Lead Magnet Complete it yourself before publishing. Check that results make sense, scoring is accurate, and the experience is smooth.
6. A/B Test Capture Timing Try email capture before results vs after results. Different audiences respond differently.
Q: Can I edit a lead magnet after publishing? Yes. Changes take effect immediately. Be careful editing scoring logic on active lead magnets as it may change results for in-progress users.
Q: How do I delete a lead magnet? Unpublish it first (changes status to Draft), then delete from the Lead Magnets dashboard.
Q: Can I duplicate a lead magnet? Yes. Click the duplicate icon on any lead magnet to create a copy you can modify.
Q: Why aren't leads syncing to my ESP? Check that your ESP is connected in Settings > Integrations. Verify the API key is valid and the list/audience exists.
Q: Can I see individual responses? Yes. Each lead magnet has a "Responses" tab showing individual submissions with their answers and results.
Q: Do lead magnets work on mobile? Yes. All lead magnets are responsive and work on any device.
Maya is your always-on growth leader who analyzes your data, spots opportunities, and tells you exactly what to do next. No more wondering "what should I work on today?" Maya knows.
ILLIXIS transforms your written content into professional videos with AI-generated visuals, voiceovers, and music. The unique storyboard approval workflow lets you review and refine each scene before final production.
Create high-converting landing pages with a visual builder. Describe your goal, ILLIXIS generates a complete page, and you customize every detail with inline editing, image tools, and section management. Connect your own domain with automatic SSL.
Run advertising campaigns across Google Ads, Meta, LinkedIn, Microsoft Bing, TikTok, Spotify, Pinterest, and Snapchat from one dashboard. ILLIXIS handles audience creation, ad generation, and performance tracking.
Great content needs distribution. The Distribution Planner uses AI to discover relevant communities, newsletters, podcasts, and forums where your content will resonate.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
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