What Makes Maya Different

Traditional marketing tools show you dashboards and metrics. Maya interprets them for you. She monitors 12 different signals across your content, email, and social performance, then surfaces actionable recommendations ranked by impact.

Think of Maya as the Chief Growth Officer who never sleeps — always watching your data, planning your next move, and ready to execute whenever you are.

Finding Maya

Maya lives in the bottom-right corner of every page in ILLIXIS. Click the purple sparkle icon to open the chat panel. You can also see Maya's top 3 recommendations on your main dashboard.

What Maya Can Help With

1. Content Decay Alerts

Maya monitors your Google Search Console data and alerts you when content starts losing rankings or traffic. Instead of discovering a drop months later, you'll know within days and can take action before the damage compounds.

Example: "Your article 'Best Running Shoes 2025' has dropped from position 4 to position 11 over the past two weeks. I recommend refreshing it with updated product information and recent reviews."

2. Competitive Gap Discovery

Maya identifies keywords where your competitors rank but you don't. These represent content opportunities you might be missing.

Example: "Three of your competitors rank for 'marathon training plan for beginners' but you have no content on this topic. Based on your audience, this could drive an estimated 2,400 monthly visits."

3. Trending Topics

Maya tracks rising search queries in your industry and alerts you to topics gaining momentum. This helps you create content while interest is building, not after it peaks.

Example: "Searches for 'zone 2 training' have increased 340% in the past month. This aligns with your fitness audience. Want me to create a brief?"

4. Email Performance Issues

Maya monitors your email sequence performance and flags campaigns that need attention.

Example: "Your welcome sequence has a 12% open rate, which is below the 20% benchmark. The subject line might be the issue. Would you like me to generate alternatives?"

5. Social Performance Patterns

Maya tracks which social content performs best and identifies underperforming posts.

Example: "Your LinkedIn posts with data visualizations get 3x more engagement than text-only posts. I recommend including a chart or infographic in your next post."

6. Unused Quota Alerts

Maya reminds you when you have unused quota nearing the end of your billing cycle.

Example: "You have 8 unused briefs and 5 unused video scripts this month. Your quota resets in 6 days. Want me to suggest topics to use them?"

7. Briefs Without Articles

Maya tracks briefs you've approved but haven't converted to content yet.

Example: "You approved 'Complete Guide to Meal Prep' 12 days ago but haven't generated the article. Ready to create it now?"

8. Repurpose Opportunities

Maya identifies high-performing content that could reach new audiences in different formats.

Example: "Your article on protein timing has 15,000 pageviews this month. It would make an excellent video script or carousel. Want me to repurpose it?"

9. Internal Linking Gaps

Maya finds pages on your site that have few or no internal links pointing to them.

Example: "Your landing page for personal training has only 2 internal links. Adding links from relevant blog posts could improve its rankings."

10. Lead Magnet Suggestions

Maya identifies topics that would work well as interactive lead magnets.

Example: "Based on your most-visited content, a 'What's Your Fitness Type?' quiz could capture leads interested in personalized training plans."

11. Seasonal Campaign Reminders

Maya alerts you to upcoming holidays and events relevant to your industry.

Example: "New Year's Resolution season is 6 weeks away. This is historically your highest-traffic period. Want me to plan a campaign?"

12. Platform Imbalance Warnings

Maya notices when you're over-reliant on a single social platform.

Example: "92% of your social traffic comes from Instagram. Diversifying to LinkedIn could reduce risk and reach a professional audience."

Taking Action with Maya

Maya doesn't just give advice. She can take action directly from the conversation.

Creating Briefs

When Maya recommends a topic, you can say "create a brief for that" and she'll generate it immediately.

Building Campaigns

Ask Maya to "create a campaign for [topic]" and she'll build a multi-channel plan with content, social posts, and email sequences.

Generating Email Sequences

Tell Maya "create a welcome sequence" or any of 24 preset sequence types, and she'll generate the full flow.

Dismissing Recommendations

If a recommendation isn't relevant, tell Maya "dismiss this" and she'll remove it from your list.

Conversation Examples

You: "What should I work on this week?" Maya: "Based on your data, I recommend these priorities: First, your article on running form has dropped 8 positions. Refreshing it should be quick and high-impact. Second, you have an approved brief for marathon nutrition that's been waiting 9 days. Third, searches for 'couch to 5k' are up 180% this month..."

You: "Create a brief for couch to 5k" Maya: "I've created a keyword brief for 'couch to 5k program.' It's now in your brief queue. The SERP analysis shows mostly listicle formats ranking, so I've selected a listicle archetype. Would you like me to generate the article now or would you prefer to review the brief first?"

You: "What's my biggest opportunity right now?" Maya: "Your biggest opportunity is the trending topic 'walking pad desk.' It's up 520% in searches, has moderate competition, and aligns with your work-from-home wellness content. None of your competitors have covered it yet. Want me to create a brief?"

Dashboard Widget

Maya's top 3 recommendations appear on your main dashboard. Each card shows:

  • The recommendation type (decay alert, trend, gap, etc.)
  • The specific opportunity
  • One-click action buttons
  • Dismiss option if not relevant

Weekly Digest

Opt in to Maya's weekly digest email for a summary of:

  • Top recommendations for the week
  • Key metrics changes
  • Urgent items requiring attention
  • Quick wins you might have missed

Enable the digest in Settings > Notifications > Maya Weekly Digest.

Best Practices

1. Check Maya Daily Even a quick glance at the dashboard widget keeps you informed of the highest-priority items.

2. Act on Decay Alerts Quickly Content decay compounds. Addressing drops early prevents larger ranking losses.

3. Don't Ignore Trends Trending topics have a window. If Maya flags something, consider acting within days, not weeks.

4. Use Natural Language Maya understands conversational requests. You don't need special commands or syntax.

5. Give Feedback Dismissing irrelevant recommendations helps Maya learn your preferences over time.

FAQ

Q: How does Maya know what to recommend? Maya analyzes your Google Search Console data, email metrics, social performance, and content inventory. She compares your data against benchmarks and identifies gaps, drops, and opportunities.

Q: Does Maya see my competitors' data? Maya uses publicly available SERP data to identify competitor rankings and content gaps. She doesn't have access to competitors' private analytics.

Q: Can I ask Maya anything? Maya is specialized for marketing strategy and execution. She's excellent at content recommendations, campaign planning, ad copy, email sequences, and performance analysis. For general questions outside marketing, she may redirect you to other resources.

Q: How often does Maya update recommendations? Maya's insight engines run continuously. Content decay and trends are checked weekly. Performance metrics update daily. You'll always see current recommendations.

Q: Is Maya available on mobile? Yes. Maya's chat interface works on all devices. The floating button appears on mobile browsers when you're logged into the app.

Related Features

  • Weekly Planner: See all content recommendations in calendar format
  • Content Decay Dashboard: Full list of declining content with detailed metrics
  • Trend Discovery: Explore all trending topics in your industry
  • Email Sequences: Build the sequences Maya recommends

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