Carousels get saved more than single-image posts. They force engagement (swipe to continue), stay in feed longer, and feel like value-packed content rather than ads. Instagram's algorithm prioritizes saves, making carousels high-leverage for reach.
LinkedIn carousels perform even better. They get shared 3x more than text posts because decision-makers can quickly screenshot specific slides to share with their teams.
When you generate a carousel, you get:
Turn an existing article into a carousel. Best for maximizing ROI on content you already wrote.
Path: Content Hub → View Content → Click an article → Repurpose Content → Carousel
When to use it:
How it works: The platform extracts key points from your article and structures them into slides. Slide 1 = hook, middle slides = key points, final slide = CTA.
Generate a carousel from a topic without needing an article.
Path: Distribute → Creative Studio → Social Studio → Freestyle tab → Select "Carousels" → Enter topic → Generate
When to use it:
Example topics:
Style: Visual-first, emotive, shareable
Formatting:
Best practices:
Example slide:
```
Headline: We Lost $12k Before We Fixed This
Body: Most teams overpay for tools they never use.
Visual: Close-up of frustrated person at laptop, dim lighting
```
Style: Professional, data-driven, thought leadership
Formatting:
Best practices:
Example slide:
```
Headline: 67% of B2B buyers prefer self-serve demos
Body: Stop forcing calendar bookings. Let prospects explore on their timeline.
Visual: Professional boardroom setting, person reviewing analytics dashboard
```
From Article: Content Hub → View Content → Click article → Repurpose Content → Carousel
Freestyle: Distribute → Creative Studio → Social Studio → Freestyle → Check "Carousels" → Enter topic
Choose Instagram or LinkedIn. This changes the writing style and visual direction.
Platform selection matters: Instagram carousels use conversational tone and aspirational visuals. LinkedIn carousels use professional tone and corporate aesthetics. Choose the platform where you'll publish.
Options: 8, 10, 12, or 16 slides
How to decide:
Note: 16 slides enable AI image generation (4x4 grid technique). Shorter carousels generate text only — you'll need to add images manually or use your article's featured image.
If you choose 16 slides, you can enable AI image generation. The platform generates all 16 images in one batch using a 4x4 grid technique, then crops them into individual slide images.
Visual style options:
Cost: Uses 1 social image credit (generates 16 images via quadrant technique).
Pro tip: Preview visual styles before generating by clicking "Preview All Styles" in Social Studio.
The carousel appears in your Content Hub or Social Studio results. Review each slide:
What to check:
Editing: Click into any slide to edit headline or body text. Changes save automatically.
Generated 16 slides but only want to publish 12? Click the eye icon to hide slides. Hidden slides won't appear in the ZIP download or when publishing.
Common use case: The platform generated 16 slides for image generation, but 3 slides are redundant. Hide those, leaving 13 slides.
Drag and drop to reorder slides. This is useful if you want to emphasize certain points earlier in the sequence.
Example: Slide 5 has the most compelling data point. Drag it to position 2 so it appears early before people stop swiping.
Download ZIP: Click "Download Carousel" to get a ZIP file containing:
captions.txt file with post caption and hashtagsslides.txt file with all slide text for referencePublish directly: If you have the social publishing integration connected, schedule the carousel to Instagram or LinkedIn from the Social Hub. The platform uploads all images and applies your caption.
Your hook determines if people swipe. Use these formulas:
Number-based hooks:
Transformation hooks:
Curiosity hooks:
Avoid:
Each slide should build on the previous one. Structure:
Slide 1: Hook (promise value)
Slides 2-3: Setup or context (why this matters)
Slides 4-13: Tactics, data, steps (the meat)
Slide 14-15: Common mistakes or what NOT to do
Slide 16: CTA (follow, save, comment)
Example flow (B2B LinkedIn carousel):
The platform generates AI images based on visual direction you provide per slide. Describe lifestyle photography, not infographics.
Good visual directions:
Bad visual directions:
Pro tip: Think editorial photoshoot, not PowerPoint slide. Each panel should feel like a brand campaign image.
The platform generates a caption, but you should customize it to match your voice.
Instagram caption structure:
LinkedIn caption structure:
Example Instagram caption:
```
Most businesses waste 30% of their marketing budget on tools they never use.
We audited our stack last quarter and found 8 subscriptions no one touched in 3 months. Cancelled them all. Saved $1,200/month.
Swipe to see the 5 tools we kept (and why) →
Save this if you're paying for too many tools 💾
#marketingtools #saastools #marketingbudget #digitalmarketing #startuplife
```
Example LinkedIn caption:
```
67% of B2B buyers prefer self-serve demos over calendar bookings.
Yet most SaaS companies still force prospects into a "talk to sales" flow. We removed that friction last year and saw demo-to-close rates jump 40%.
This carousel breaks down the 3 friction points we eliminated and what we replaced them with.
If you're in B2B sales or product, tag someone who needs to see this.
#b2bsales #saas #productmarketing
```
Instagram: 8-12 hashtags, mix sizes
LinkedIn: 3-5 professional hashtags
Pro tip: Check hashtag performance in your Social Hub Analytics tab. The platform tracks which hashtags drive the most reach per post.
Problem: You requested 12 slides but got 10.
Fix: This happens when the article has limited key points. Regenerate and specify "must create exactly 12 slides" in your topic input.
Problem: Body text exceeds 15 words per slide.
Fix: Edit slides directly. Shorten to one sentence per slide. If needed, split one dense slide into two slides.
Problem: Generated images look like infographics, not lifestyle photos.
Fix: Edit visual direction for each slide. Use descriptive photography language: "Close-up shot with warm lighting" instead of "Concept diagram showing process."
Problem: ZIP download doesn't include captions.txt file.
Fix: The platform generates captions for 16-slide carousels only. For shorter carousels, copy the caption directly from the carousel view page.
Problem: Eye icon doesn't appear on slides.
Fix: Hide/show functionality works on 12+ slide carousels only. For shorter carousels, delete unwanted slides by editing slide count.
Problem: Downloaded ZIP has captions but no slide images.
Fix: This happens if image generation was disabled. Return to carousel view, click "Generate Images," then download ZIP again after generation completes.
Carousels count toward your carousel content quota (separate from social captions quota).
Tier limits:
Image generation: If you generate 16 slides with AI images, this also consumes 1 social image credit (quadrant generation technique creates 16 images in one batch).
Path: Settings → Usage & Billing → View Quota Breakdown
The Usage page shows:
Pro tip: Generate text-only carousels (8-12 slides) to preserve image credits. Add images manually from your article's featured image or stock library.
Scenario: You closed a large client and want to share the case study as a LinkedIn carousel.
Workflow:
Result: Professional carousel that positions you as expert, gets shared by your network, generates inbound leads.
Scenario: You're launching a new product and need to announce features across Instagram.
Workflow:
Result: Visually compelling launch post that educates followers, builds anticipation, drives pre-orders.
Scenario: You wrote a 2,000-word guide on "How to build an email list from scratch." Turn it into a carousel.
Workflow:
Result: Bite-sized educational content that gets saved repeatedly, increasing reach and positioning you as teacher.
Generate your first carousel:
Review the carousel, edit slides if needed, download ZIP, and publish. One article becomes 16 slides of high-engagement content.
The Social Hub consolidates all your social media scheduling, publishing, and analytics in one place. No more jumping between platforms to manage posts. Schedule to 13 social networks, track performance, and publish content directly from ILLIXIS.
Social Studio generates multiple content types from a single topic — social captions, video scripts, quote graphics, carousels, and social videos. Two modes: Freestyle any topic or From Article repurpose existing content.
Turn blog posts into 6-10 tweet threads with AI-generated images. Optimized for engagement, ready to copy and publish.
LATE API integration enables social media publishing across 10+ platforms with a single connection. Connect Twitter, LinkedIn, Instagram, Facebook, TikTok, YouTube, and more without managing API keys or OAuth tokens individually.
URL: `/campaigns/`
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