What it does: Coordinates multi-channel content distribution across social media and email. Select content, choose a campaign template, and ILLIXIS generates 5-7 varied social posts per article, schedules them over days or weeks, and creates email placeholders.
Key difference from single posts: Campaign Planner creates MEANINGFULLY DIFFERENT posts from the same article. Post #1 announces the content. Post #2 highlights a key insight. Post #3 asks a question. Post #4 shares behind-the-scenes. Post #5 creates urgency. All from one article.
Use Campaign Planner when you want:
Don't use if you just want a single social post. Use Content Hub → Repurpose Content or Quick Social instead.
From /campaigns/ list:
Fill in:
Content selection is template-dependent:
Product selection (if template includes products):
Filtered content: Templates pre-filter what content you see:
The template automatically configures:
You can customize this plan in the UI before creating the campaign.
Example (Product Launch template):
```
Social: 5 posts over 14 days
Email: 2 digests
After clicking "Create Campaign":
Post variety example:
If template says 3 posts for 2 platforms (Twitter + LinkedIn), you get 6 posts total:
Each post has a DIFFERENT angle based on the post type guidance from the template.
URL: /campaigns/
Shows:
What you can do:
Before activation:
When you click "Activate":
Post times:
Posts rotate through default times: 9am, 12pm, 3pm, 6pm in your tenant timezone.
Actions:
Campaign statuses:
Campaign Planner uses automated background processes to keep your campaigns running smoothly:
Scheduled campaign execution:
Campaigns execute at their configured launch date and time. Posts are queued for publishing based on the day offset and rotating post times (9am, 12pm, 3pm, 6pm in your tenant timezone).
Campaign status checks:
Every 15 minutes, the system checks all active campaigns for:
Reminder notifications:
You receive a reminder notification 24 hours before your campaign launch date. This gives you time to:
Post-campaign reports:
48 hours after a campaign completes, the system generates a performance report summarizing:
These automations run in the background - no action required from you unless you want to pause or cancel a campaign.
Click "Edit" on any post:
Regeneration:
Click "Regenerate" to get AI to write a completely new post with the same post type guidance. Old post is deleted, new post is created.
Campaign Planner creates email placeholders based on the template's email_config. These are NOT actual emails - they're milestones.
To create the actual email:
System templates (available to all tenants):
11 templates covering common scenarios (Product Launch, Blog Post Promotion, Sale, etc.)
Custom templates (tenant-specific):
You can create custom templates from the Templates page (/campaigns/templates/).
Template configuration:
Usage tracking:
Templates track usage count and sort by most-used first (after default templates).
Each post type creates a DIFFERENT angle on the same content:
| Post Type | Angle | Example |
|-----------|-------|---------|
| Announcement | Introduce content, excitement, "new" angle | "We're excited to share our guide to..." |
| Feature Highlight | ONE key insight or benefit | "The key insight from our latest article:..." |
| Social Proof | Customer/reader perspective, relatable problem | "Many of you have asked about X..." |
| Behind Scenes | Creation process, inspiration, story | "Here's why we wrote this..." |
| Urgency | Don't miss this, FOMO, call to action | "If you haven't read this yet..." |
| Educational | Teach something, provide value in post itself | "Did you know that X? Here's why..." |
| Storytelling | Narrative hook, emotional connection | "Picture this: You're launching a product..." |
| Promotional | Clear benefits, what readers will learn | "Learn how to 10x your content reach..." |
| Question | Engage with a thought-provoking question | "What's your biggest content challenge?" |
Templates specify which post types to use on which days for strategic variety.
AI automatically adjusts posts for each platform:
Twitter/X:
LinkedIn:
Instagram:
Facebook:
Threads:
Bluesky:
1. Choose the right template:
Don't force content into the wrong template. "Flash Sale" expects urgency-driven product content. "Educational Series" expects related articles that build on each other.
2. Edit before activating:
AI-generated posts are a starting point. Review and revise to match your brand voice before activating the campaign.
3. Stagger your content:
If you have 3 articles to promote, don't create 3 separate campaigns at once. Use "Weekly Content Roundup" to coordinate them.
4. Products + content work together:
"Product Launch" template works best when you pair blog content (problem/solution/benefits) with actual products (what to buy).
5. Evergreen Refresh for older content:
Don't let your best content die after 30 days. Use "Evergreen Refresh" to re-promote high-performers with fresh angles.
6. Track what works:
After campaigns complete, check engagement metrics (Refresh Metrics button). Which post types got the most engagement? Which platforms performed best? Use that data for future campaigns.
Current version:
Template restrictions:
Some templates restrict content selection by source, type, or date. If you can't find your content in the selector, check the template's requirements. Use "Custom Campaign" for full flexibility.
None. This is a point-and-click workflow.
"No content available to select"
"Posts aren't publishing"
"Email didn't get created"
"Regenerated post is the same"
"Can't find my campaign template"
Next: Lead Magnets | Previous: Content Repurposing
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