Distribution Planner: Find Where Your Content Belongs

Why Distribution Matters

Publishing content on your blog is step one. But organic search traffic takes months to build. To get immediate reach, you need to put your content where your audience already gathers.

The Distribution Planner finds:

  • Subreddits discussing your topics
  • Newsletters covering your industry
  • Communities and forums where you can contribute
  • Podcasts looking for guests
  • Directories and aggregators

This turns "publish and pray" into a systematic distribution strategy.

Finding Distribution Planner

Go to Content Hub > Distribution Planner or visit /content-hub/distribution-planner/.

The dashboard shows your saved distribution plans and an option to create new ones.

Creating a Distribution Plan

Method 1: Standalone (Any Topic)

Use this when you want to find distribution channels for a topic you're planning to cover.

  1. Click "New Distribution Plan"
  2. Enter your topic (e.g., "marathon training for beginners")
  3. Click "Find Channels"

The AI researches and returns relevant distribution opportunities.

Method 2: From an Article

Use this when you've already published content and want to distribute it.

  1. Go to Content Hub and find your article
  2. Click the article to open it
  3. Select "Plan Distribution" from the actions menu

The AI analyzes your specific content and finds channels where that exact piece would resonate.

Method 3: Via Maya

Ask Maya directly:

  • "Where should I distribute my content about marathon training?"
  • "Find places to share my latest article"
  • "What communities discuss running and fitness?"

Maya uses the Distribution Planner and presents results in the conversation.

Understanding Your Plan

Each distribution plan includes categorized channels:

Subreddits

Reddit communities relevant to your topic. For each:

  • Subreddit name and subscriber count
  • Topic relevance explanation
  • Community rules summary
  • Posting approach tips

Example: "r/running (2.1M members) - Active community discussing all aspects of running. Self-promotion is allowed in the weekly 'Achievements' thread. Share value first; establish presence before linking to your content."

Newsletters

Email newsletters covering your industry. For each:

  • Newsletter name and estimated reach
  • Topic focus
  • How to get featured (guest posts, mentions, sponsorship)
  • Contact approach

Example: "Morning Brew: Daily business newsletter with 4M+ subscribers. Feature opportunities through their sponsored content program or by creating newsworthy original research they might reference."

Communities & Forums

Beyond Reddit, other places your audience gathers:

  • Slack communities
  • Discord servers
  • Facebook groups
  • Niche forums
  • LinkedIn groups

Podcasts

Shows that might interview you or feature your content:

  • Podcast name and audience size
  • Topic alignment
  • How to pitch as a guest
  • Contact information

Directories & Aggregators

Sites that curate and link to content:

  • Content aggregators (Hacker News, Product Hunt, etc.)
  • Industry directories
  • Link roundups
  • Best-of lists

Saving and Managing Plans

Distribution plans are saved automatically. From the dashboard:

  • View details: Click any plan to see full channel recommendations
  • Duplicate: Create a copy to modify for similar topics
  • Delete: Remove plans you no longer need

Acting on Your Plan

The Distribution Planner gives you the map. Here's how to execute:

For Subreddits

  1. Join relevant subreddits before posting
  2. Participate genuinely (comment, upvote, contribute)
  3. Share content only where rules allow
  4. Provide value beyond self-promotion
  5. Respond to comments and discussions

For Newsletters

  1. Subscribe to understand their content and tone
  2. Engage with the creator on social media
  3. Pitch guest posts or exclusive content
  4. Offer to be a source for their reporting
  5. Consider sponsorship for guaranteed placement

For Communities

  1. Introduce yourself and your expertise
  2. Answer questions and help others
  3. Build relationships before promoting
  4. Share content when genuinely relevant
  5. Respect community norms and moderators

For Podcasts

  1. Research the show format and past guests
  2. Craft a specific pitch with clear value for their audience
  3. Offer unique angles they haven't covered
  4. Make it easy to say yes (provide bio, talking points)
  5. Promote the episode when it airs

Best Practices

1. Quality Over Quantity Don't spam every channel. Choose the 5-10 most relevant and engage deeply.

2. Community First, Content Second Build genuine presence before promoting. Communities detect and reject drive-by self-promotion.

3. Customize Your Approach The same content needs different framing for different channels. A Reddit post should sound different from a LinkedIn share.

4. Track What Works Note which channels drive traffic and engagement. Double down on winners.

5. Be Consistent Distribution is ongoing, not one-time. Schedule regular community participation.

6. Follow the Rules Every community has norms. Read and respect them. Getting banned helps no one.

Integrating with Your Workflow

Content Calendar

When planning your content calendar, create distribution plans alongside briefs. Know where content will go before you create it.

Article Workflow

After publishing:

  1. Create distribution plan from the article
  2. Schedule shares across platforms
  3. Monitor traffic sources in analytics
  4. Note which channels performed for future reference

Campaign Planning

For coordinated campaigns:

  1. Create distribution plans for all campaign content
  2. Identify overlapping channels
  3. Build presence in those channels before launch
  4. Execute distribution in coordinated waves

FAQ

Q: How does the AI find these channels? The AI analyzes your topic against a database of communities, newsletters, podcasts, and forums. It considers topic relevance, audience alignment, and posting opportunities.

Q: Can I add my own channels to a plan? Currently, plans are AI-generated. You can save manual notes alongside plans for channels you've discovered.

Q: How often should I create distribution plans? Create a plan for each major piece of content. For ongoing topics, one plan may cover multiple articles.

Q: Is this the same as social media scheduling? No. Social media posting is handled in Social Hub. Distribution Planner focuses on external communities and earned media opportunities beyond your own channels.

Q: Do you post to these channels automatically? No. Distribution Planner provides recommendations. You execute the outreach and posting manually. Authentic community participation can't be automated.

Q: How current is the channel data? The AI uses current information about communities, but things change. Verify subscriber counts and rules before engaging.

Related Features

  • Social Hub: Schedule posts to your own social accounts
  • Content Hub: Manage and publish your content
  • Maya: Get distribution recommendations conversationally
  • Email Sequences: Follow up with leads from distribution efforts

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