Takes any article and generates a complete video script with:
Use video scripts when:
Don't use this if:
Generation takes 30-60 seconds. The script appears in the Extend Content panel with scene details.
Example narration: "Okay so I just found this thing and it's actually kind of amazing..."
Example narration: "Introducing the solution that's transforming how teams collaborate..."
Hook → Problem → Agitation → Solution → Proof → Objection handling → CTA
Most versatile structure. Works for 90% of products.
Hook → Customer testimonial → Product introduction → More proof → CTA
Best for: Social proof-heavy products, services with strong reviews
Hook → Before state → After state → How it works → CTA
Best for: Weight loss, home improvement, transformation products
Hook → Teach something valuable → Introduce product as tool → CTA
Best for: SaaS, tools, skills-based products
Hook → Address biggest objection → Proof → More objections answered → CTA
Best for: Skeptical audiences, high-ticket items
Hook → Show product working → Benefits → Features → CTA
Best for: Physical products, apps with visual UI
Each scene includes:
The first 3 seconds. Includes:
Main content scenes:
Final scene(s):
```
Scene 1: Hook (0-3s)
Voiceover: "Ever wonder why 73% of marketers still waste hours writing video scripts?"
Visual: Close-up of frustrated person staring at blank screen
B-roll: Laptop screen with blinking cursor
Camera: Push in slowly
Music: Tension build
Scene 2: Problem (3-8s)
Voiceover: "You've got the article. You know what to say. But turning it into a script takes forever."
Visual: Split screen - article on left, video script template on right
B-roll: Time-lapse of writing process
Camera: Static
Music: Maintain tension
```
Print or open the script on a second screen. Film each scene following the visual direction. Edit together using the timing guide.
Export the script as a brief for a video editor or creator. The scene breakdowns provide clear direction without micromanaging.
Scripts are written to match AI video generation constraints. Scene durations are automatically adjusted based on the selected quality tier:
| Tier | Valid Scene Durations | Notes |
|------|----------------------|-------|
| Standard | 3-15s (any increment) | Most flexible, recommended |
| Economy | 5s or 10s only | Limited options |
The script generator automatically ensures scenes fit these constraints. You don't need to adjust timing manually.
If the script doesn't fit your needs:
Each regeneration counts against your video_scripts quota.
Click into any scene to edit:
Changes save automatically. Edited scripts can still be produced via Video Production.
Generating a video script uses 1 credit from your video_scripts quota.
Quota by plan:
Check remaining quota in Settings → Plan Management.
Keep scenes tight: 3-7 seconds per scene. Shorter = better retention.
Strong hook or you lose: First 3 seconds determine if they keep watching. Make it bold.
Visual-first thinking: Write narration that matches what's on screen, not the other way around.
Platform matters: TikTok scripts need faster pacing than YouTube Shorts.
Test UGC vs Professional: UGC often converts better for direct response. Professional works for brand awareness.
Use ad type templates: Don't freestyle the structure. PAS works for a reason.
Scene count sweet spot: 4-6 scenes for 30s video. More than that feels rushed.
Q: Can I generate multiple scripts from the same article?
A: Yes. Each generation is independent. Try different platforms or styles.
Q: What if my article is too long for a video script?
A: The AI extracts the most video-friendly points. Longer articles often make better scripts because there's more to choose from.
Q: Do I need to produce the video through ILLIXIS?
A: No. Use the script however you want - film yourself, send to an editor, or use ILLIXIS Video Production.
Q: Can I change the platform after generating?
A: Regenerate the script with a different platform selected. Platform affects pacing and language.
Q: What's the difference between this and Social Studio video scripts?
A: Same feature, different entry point. Social Studio does freestyle (no article needed). This is article-based repurposing.
Q: How do I know which ad type to use?
A: PAS (default) works for 90% of cases. Use Testimonial if you have strong social proof. Use Before/After for transformation products. Try Educational for SaaS.
ILLIXIS offers voice cloning to give your brand a consistent, recognizable voice across all video and audio content. Clone your CEO's voice, brand spokesperson, or any voice that represents your brand.
ILLIXIS generates fully animated videos from still images using advanced AI models. Unlike Ken Burns animations that simply pan and zoom, AI video generation creates actual motion — hair blowing, fabric rippling, water flowing.
Ken Burns Mode transforms static images into engaging videos with smooth pan and zoom animations. It's the faster, lower-cost alternative to full AI video generation while still creating professional motion effects.
Social video captions in ILLIXIS have two configuration dimensions: Caption Type content angle and Caption Style visual presentation.
Every ILLIXIS video includes a branded end card with your logo and call-to-action. Brand Music lets you add custom music to these end cards, creating a consistent audio identity across all your video content.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.