Choose the messaging approach for your video caption:
| Type | Use When | Characteristics |
|------|----------|----------------|
| Storytelling | Sharing narratives, behind-the-scenes, personal experiences | Emotional connection, narrative arc, relatable scenarios |
| Educational | Teaching concepts, explaining processes, sharing tips | Informative tone, clear explanations, actionable insights |
| Promotional | Announcing sales, promoting products, driving conversions | Direct calls-to-action, urgency, value propositions |
Where configured: Video generation modal → Caption Type dropdown
Platform-specific: ILLIXIS automatically generates captions matching all three types when you create social extensions. Select your preferred type when generating video.
Caption Style controls how text appears on screen:
How it works:
When voiceover is disabled or you prefer static captions:
| Style | Appearance | Use Case |
|-------|-----------|----------|
| Clean | White text on dark semi-transparent pill | High readability, professional |
| Bold Outline | Yellow text with thick black stroke | High contrast, attention-grabbing, sales content |
| Karaoke | Word-by-word highlight (bright green) | Engagement, lyric-style presentation |
Display behavior: Captions rotate through sentences/phrases, one at a time (non-accumulating).
```
Caption Type: Storytelling
Caption Style: Word Reveal
Enable Voiceover: Yes
Voice: Rachel
```
Result: Emotional narrative caption with phrases accumulating as voice speaks.
```
Caption Type: Educational
Caption Style: Clean
Enable Voiceover: No
```
Result: Static informative captions rotating every 2-3 seconds.
```
Caption Type: Promotional
Caption Style: Bold Outline
Enable Voiceover: Yes (optional)
```
Result: High-contrast yellow text for maximum visibility, promotional messaging.
Word Reveal Requirements:
Caption Type vs Style:
Phrase Extraction:
Caption Caching:
If you regenerate a video without changing the caption text or voice, ILLIXIS reuses the cached voiceover audio for faster processing.
Default: Storytelling + Word Reveal (if voiceover enabled), Storytelling + Clean (if voiceover disabled).
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One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.