Caption Types

Choose the messaging approach for your video caption:

Type

Use When

Characteristics

Storytelling

Sharing narratives, behind-the-scenes, personal experiences

Emotional connection, narrative arc, relatable scenarios

Educational

Teaching concepts, explaining processes, sharing tips

Informative tone, clear explanations, actionable insights

Promotional

Announcing sales, promoting products, driving conversions

Direct calls-to-action, urgency, value propositions

Where configured: Video generation modal → Caption Type dropdown

Platform-specific: ILLIXIS automatically generates captions matching all three types when you create social extensions. Select your preferred type when generating video.


Caption Styles (Visual Presentation)

Caption Style controls how text appears on screen:

Word Reveal (Recommended for Voiceover)

  • What it does: Phrases accumulate as narrator speaks, synced to word-level timestamps from the voiceover
  • Visual: Uppercase text, semi-transparent black background, left-aligned
  • Best for: Videos with voiceover enabled
  • Tech: Uses word-level timing data from the voiceover for precise phrase sync

How it works:

  1. Caption broken into natural phrases (3-5 words each)
  2. Each phrase appears when spoken
  3. Previous phrases remain visible (accumulating)
  4. Text persists through entire video segment

Standard Caption Styles

When voiceover is disabled or you prefer static captions:

Style

Appearance

Use Case

Clean

White text on dark semi-transparent pill

High readability, professional

Bold Outline

Yellow text with thick black stroke

High contrast, attention-grabbing, sales content

Karaoke

Word-by-word highlight (bright green)

Engagement, lyric-style presentation

Display behavior: Captions rotate through sentences/phrases, one at a time (non-accumulating).


Configuration Examples

Example 1: Storytelling Video with Voiceover

```
Caption Type: Storytelling
Caption Style: Word Reveal
Enable Voiceover: Yes
Voice: Rachel
```
Result: Emotional narrative caption with phrases accumulating as voice speaks.

Example 2: Educational Video without Voiceover

```
Caption Type: Educational
Caption Style: Clean
Enable Voiceover: No
```
Result: Static informative captions rotating every 2-3 seconds.

Example 3: Promotional Video with High Impact

```
Caption Type: Promotional
Caption Style: Bold Outline
Enable Voiceover: Yes (optional)
```
Result: High-contrast yellow text for maximum visibility, promotional messaging.


Technical Notes

Word Reveal Requirements:

  • Only works with voiceover enabled
  • Requires voiceover to be enabled (provides word timestamps)
  • Caches voiceover audio to avoid regenerating on video edits

Caption Type vs Style:

  • Type = what the caption says (content angle)
  • Style = how the caption looks (visual design)

Phrase Extraction:

  • Natural phrase boundaries detected automatically
  • Minimum 1.5s per phrase (readability)
  • Maximum 4.0s per phrase (engagement)
  • Timing adjusted based on voiceover duration

Caption Caching:
If you regenerate a video without changing the caption text or voice, ILLIXIS reuses the cached voiceover audio for faster processing.


Where to Configure

  1. Content Hub → Select content → Social ExtensionsGenerate Video
  2. Video modal opens with two dropdowns:
  • Caption Type: Storytelling / Educational / Promotional
  • Caption Style: Word Reveal / Clean / Bold Outline / Karaoke
  1. Select settings → Generate video

Default: Storytelling + Word Reveal (if voiceover enabled), Storytelling + Clean (if voiceover disabled).


See Also

  • Social Video Generation - Full video generation workflow
  • Voiceover Settings - Voice selection and text-to-speech settings