Why Brand Music Matters
Your brand has a visual identity. Brand Music extends that to audio. When viewers reach the end of your videos, they hear the same signature track, creating recognition and recall. It's the audio equivalent of a consistent logo treatment.
How It Works
ILLIXIS generates unique 20-second music tracks using AI music generation. You choose from three auto-generated variations or create custom tracks using a questionnaire. Once selected, your brand music automatically plays during the end card of every video.
Accessing Brand Music Setup
- Go to Settings in your main navigation
- Select the Brand tab
- Scroll to the Brand Music section
Generating Your First Music Set
On your first visit, you'll see an empty state with three feature cards explaining the system.
Quick Generation
- Click "Generate Music Variations"
- ILLIXIS analyzes your brand settings (tone, description, target audience)
- Within ~20 seconds, you receive 3 AI-generated variations:
- Acoustic & Warm - Calm energy, warm acoustic guitar
- Modern & Clean - Confident energy, clean synth sounds
- Cinematic & Rich - Bold energy, piano and strings
The first variation (Acoustic) is automatically selected after generation.
What ILLIXIS Analyzes
The AI examines your brand settings to determine:
- Energy level - Based on brand tone (calm, confident, bright, bold)
- Sound palette - Acoustic, modern synth, cinematic, or rhythmic
- Cultural influence - Detects Latin, Scandinavian, Asian, tropical references
- Scene/mood - Extracted from brand description and target audience
Previewing and Selecting Music
Preview a Track
Each music card has a circular play button. Click to preview. The icon changes to a stop icon while playing. Click again to stop.
Select a Track
- Preview the variations to find your favorite
- Click the "Select" button on that card
- The card highlights with a yellow border and shows "Selected" badge
- The top of the section displays your current selection with a full audio player
Current Selection Banner
When a track is selected, you'll see a green banner at the top showing:
- "Now Playing:" label with track name
- Full audio controls for the selected track
Creating Custom Music
Using the Questionnaire
For more control over the music style, use the custom questionnaire:
- Click "Start Questionnaire" in the "Custom AI Track" card
- Answer 4 questions + describe your brand as a moment:
Question 1: What energy fits your brand?
- Calm (gentle and relaxed)
- Confident (confident and steady)
- Bright (bright and uplifting)
- Bold (refined and sophisticated)
Question 2: What sound do you prefer?
- Acoustic (warm acoustic guitar)
- Modern (soft clean synth)
- Cinematic (gentle piano and strings)
- Rhythmic (light percussion)
Question 3: Any cultural influence?
- Latin
- Scandinavian
- Asian
- Tropical
- None
Question 4: What mood? (Optional)
- Nostalgic (warm vintage feel)
- Dreamy (ethereal, floating)
- Playful (light, bouncy)
- Mysterious (subtle tension)
- Romantic (intimate, tender)
- Epic (building dynamics)
- None
Question 5: Describe your brand as a moment Text field where you describe the scene/feeling your brand represents.
Example: "woman laying by the beach watching the sunrise"
- Click "Generate Music"
- Your custom track appears with a "Custom" badge
- It's automatically selected
Custom Track Behavior
- Custom tracks appear in the music grid with a yellow left border
- They're marked with a "Custom" badge
- Multiple custom tracks can exist simultaneously
- Each gets a unique timestamp ID (e.g.,
custom_20260205_143000)
Managing Your Music Library
Renaming Tracks
- Click on any track name (it's editable)
- Type your new name (max 30 characters)
- Press Enter or click outside the field
- The name saves automatically
This is useful for labeling variations like "Summer Vibe" or "Launch Campaign."
Deleting Tracks
- Click the trash icon on any track card
- Confirm deletion
- If the deleted track was selected, ILLIXIS auto-selects another available track
- If no tracks remain, selection clears
Regenerating Variations
To refresh your standard variations (Acoustic, Modern, Cinematic):
- Check the boxes on the tracks you want to regenerate
- Click "Regenerate Selected"
- ILLIXIS generates new versions using the same style parameters
- Original URLs are replaced with new tracks
- Your custom renamed descriptions are preserved
Note: Custom questionnaire tracks can also be regenerated, but they require the original questionnaire data to be present.
Uploading Your Own Music
If you have a licensed music track you want to use:
- Click "Choose File" in the "Upload Track" card
- Select an MP3 or WAV file (max 10MB)
- The track uploads to your brand music library
- It's automatically selected
- Uploaded tracks are marked with an "Uploaded" badge
Supported formats: MP3, WAV Max file size: 10MB
Music Organization
Your music library groups tracks by generation batch:
Latest Generation
The most recently generated set. Displayed open by default with a star icon.
Uploaded Tracks
Any tracks you manually uploaded. Marked with an upload icon.
Previous Generations
Older generation sets, collapsed by default. Each labeled with timestamp.
Each group shows the track count and can be expanded/collapsed using the dropdown arrow.
Generating New Sets
After your initial generation, you can create additional sets:
- Scroll to the bottom of your music library
- Click "Generate New Set" in the "Generate AI Tracks" card
- ILLIXIS creates 3 new variations based on current brand settings
- The first new variation auto-selects
- Old variations remain in your library under "Previous Generations"
This is useful when:
- Your brand voice changes
- You updated brand settings
- You want fresh options for a new campaign
How Brand Music Applies to Videos
Once you select a track:
- All new videos automatically use this music in their end cards
- Existing videos retain their original end card music (if any)
- The music loops if the end card duration exceeds 20 seconds
- Volume is balanced against voiceover audio
Generation Speed
- Standard variations: ~7 seconds per track x 3 = ~21 seconds total
- Custom questionnaire: ~7 seconds
- Upload: Instant (just file transfer time)
Troubleshooting
"Generate Music Variations" button does nothing
Check browser console for errors. If the issue persists, contact support.
Preview button shows play icon but no sound
- Check browser audio permissions
- Try a different browser (audio element support)
- Ensure your device volume is on
Custom track not generating
You must fill in the "Describe your brand as a moment" field. This is required for custom generation.
Uploaded music not playing in videos
Verify the file format is MP3 or WAV. Other formats are not supported. Maximum file size is 10MB.
Selected track disappeared after page reload
This indicates a save failure. Check that:
- You clicked "Select" (not just preview)
- The "Selected" badge appeared before leaving the page
- Your browser allows cookies/localStorage
Best Practices
Choosing Energy Levels
- Calm: Wellness, mindfulness, luxury, relaxation brands
- Confident: B2B, professional services, coaching
- Bright: Consumer products, lifestyle, travel
- Bold: Fashion, automotive, premium goods
Sound Selection
- Acoustic: Natural, authentic, handmade, artisanal brands
- Modern: Tech, SaaS, startups, innovation-focused brands
- Cinematic: Storytelling brands, emotional products
- Rhythmic: Active brands, fitness, sports, energy drinks
Scene Descriptions (Questionnaire)
Be specific but concise:
- ✅ "barefoot walk on wet sand at sunset"
- ✅ "coffee shop morning, rain on windows"
- ✅ "mountain peak, sunrise, quiet victory"
- ❌ "nice relaxing beach" (too vague)
- ❌ "our brand represents freedom and authenticity and..." (too abstract)
When to Regenerate
- Brand voice/tone changes significantly
- Seasonal campaigns (summer vs. holiday)
- Testing different variations for A/B analysis
- Current music no longer matches brand evolution
Related Features
- Voice Library - Custom AI voices for video voiceovers (Settings > Brand > Voice Library)
- Video Production - Where your brand music is applied (Navigation > Video Production)
- Brand Settings - Source of brand attributes used for music generation (Settings > Brand)
- Ambient Sounds - Optional scene-appropriate sound effects for videos (separate from brand music)
Summary
Brand Music gives your videos a consistent audio signature. Generate three variations in seconds, customize with a questionnaire, or upload your own licensed tracks. Once selected, your brand music automatically plays during video end cards, creating recognition and recall across all your content.