Trend-to-Opportunity Conversion

How Trends Become Opportunities

When ILLIXIS detects a trend signal from any discovery source, it evaluates the signal and creates an Opportunity record if it meets relevance thresholds. The conversion happens automatically through background tasks.

The Opportunity Pipeline

1. Detection: Discovery tasks identify signals (rising searches, content gaps, arbitrage openings, trend intelligence)
2. Evaluation: Each signal is checked against your brand keywords, competitor filters, and quality thresholds
3. Scoring: Signals that pass evaluation receive a priority score (0-100) based on multiple factors
4. Deduplication: Cross-source deduplication prevents the same keyword from appearing multiple times
5. Surfacing: Scored opportunities appear in the Opportunity Feed and Strategy Hub

Opportunity Scoring Factors

Every opportunity receives a priority score from 0-100. Higher scores appear first in your feeds. The score combines several factors:

Source Weight

Different discovery sources carry different weight multipliers:

Brand Relevance

• Core head term match: 1.2x boost if keyword contains your primary topic
• Brand keyword match: 1.1x boost if keyword contains configured brand terms
• Competitor keyword: Filtered out entirely (no opportunity created)

Temporal Urgency (Calendar/Offer Opportunities)

• 7 days or less: 1.5x multiplier + 15 bonus points
• 8-14 days: 1.3x multiplier + 10 bonus points
• 15-30 days: 1.1x multiplier + 5 bonus points
• 31-90 days: Standard scoring
• 90+ days: 0.6x penalty (too far out)

Age Decay (Rising Searches)

Rising search opportunities lose relevance over time:

• 0-14 days old: Full value (1.0x)
• 15-30 days old: 0.9x (slight decay)
• 31-60 days old: 0.75x (moderate decay)
• 61+ days old: 0.5x (significant decay)

Entity Alignment

Opportunities matching uncovered entities from your Topic Intelligence maps receive an additional 1.2x boost.

Where Opportunities Appear

Opportunity Feed (Discover > Opportunity Feed)

The primary inbox for all opportunities. Features:

• Filter by source type, status, search intent, or funnel stage
• Sort by priority score or creation date
• View counts by status (New, Snoozed, Accepted, Rejected)
• 25 opportunities per page with pagination

Strategy Hub (Strategize > Strategy Hub)

Unified view combining opportunities with brief lifecycle. Features:

• Opportunities grouped by source type
• Preference learning adjusts ranking based on your past decisions
• Direct brief creation from approved opportunities
• Status tabs: Pending, Accepted, Rejected

Rising Searches (Discover > Market Intelligence > Rising Searches)

Dedicated view for Google Trends momentum signals with additional tabs:

• Active: New opportunities awaiting review
• Approved: Accepted opportunities with briefs created
• Hidden: Manually dismissed opportunities
• AI Hidden: Opportunities filtered by AI (competitor brands, generic terms)

Acting on Opportunities

Accept (Create Brief)

1. Review the opportunity details (keyword, description, metrics)
2. Click Approve or Accept
3. ILLIXIS queues brief generation automatically
4. Track progress in the Strategy Hub or receive notification when ready

Snooze (Save for Later)

1. Click Snooze on an opportunity
2. Select duration (default: 7 days)
3. Opportunity reappears in your feed after the snooze period
4. Snooze count is tracked (visible in opportunity details)

Reject (Dismiss)

1. Click Reject or Dismiss
2. Optionally provide a reason
3. Opportunity moves to Rejected status
4. Rejection patterns are analyzed to improve future scoring

Bulk Actions

In Strategy Hub:

1. Select multiple opportunities using checkboxes
2. Click Bulk Approve to create briefs for all selected
3. Brief generation tasks queue in parallel

Automation Schedule

Trend evaluation runs on automated schedules:

Manual scans can be triggered from each feature's dashboard.

Opportunity Expiration

Trends are time-sensitive. ILLIXIS handles expiration automatically:

Calendar/Offer Opportunities

• Opportunities with past start dates are excluded from feeds
• The temporal urgency multiplier penalizes far-future events

Rising Searches

• Age decay reduces scores for older discoveries
• Opportunities older than 60 days receive 50% score reduction
• Stale opportunities naturally sink below fresher signals

Snoozed Opportunities

• Snoozed items automatically reactivate after their snooze period
• A scheduled task checks for expired snoozes and restores them to "new" status

Cross-Source Deduplication

• If the same keyword appears from multiple sources, only one opportunity exists
• The opportunity is updated with the higher priority score
• Duplicate sources are tracked in the opportunity metadata

Best Practices

1. Review daily: Check the Opportunity Feed each morning for time-sensitive trends
2. Use source filters: Focus on high-value sources (gaps, arbitrage) when short on time
3. Reject decisively: Rejection data improves preference learning and future scoring
4. Monitor rising searches: These have the shortest relevance window
5. Trust the scores: Higher-scored opportunities have passed multiple quality checks