How Trends Become Opportunities
When ILLIXIS detects a trend signal from any discovery source, it evaluates the signal and creates an Opportunity record if it meets relevance thresholds. The conversion happens automatically through background tasks.
The Opportunity Pipeline
- Detection: Discovery tasks identify signals (rising searches, content gaps, arbitrage openings, trend intelligence)
- Evaluation: Each signal is checked against your brand keywords, competitor filters, and quality thresholds
- Scoring: Signals that pass evaluation receive a priority score (0-100) based on multiple factors
- Deduplication: Cross-source deduplication prevents the same keyword from appearing multiple times
- Surfacing: Scored opportunities appear in the Opportunity Feed and Strategy Hub
Opportunity Scoring Factors
Every opportunity receives a priority score from 0-100. Higher scores appear first in your feeds. The score combines several factors:
Source Weight
Different discovery sources carry different weight multipliers:
| Source | Weight | Rationale |
|--------|--------|-----------|
| Content Gap | 1.15x | Competitive intelligence (high value) |
| Content Arbitrage | 1.15x | Proven demand with weak competition |
| Pillar Content | 1.15x | Link-building potential |
| Rising Searches | 1.10x | Time-sensitive momentum |
| Content Decay | 1.10x | Protect existing rankings |
| Paid to Organic | 1.05x | Cost savings opportunity |
| AI Opportunities | 1.10x | Emerging channel visibility |
| Search Console | 1.0x | Standard baseline |
| Trend Intelligence | 1.0x | Standard baseline |
| Offer Calendar | 1.0x | Temporal bonus handles urgency |
| Keyword Discovery | 0.95x | Discovery vs confirmed opportunity |
Brand Relevance
- Core head term match: 1.2x boost if keyword contains your primary topic
- Brand keyword match: 1.1x boost if keyword contains configured brand terms
- Competitor keyword: Filtered out entirely (no opportunity created)
Temporal Urgency (Calendar/Offer Opportunities)
- 7 days or less: 1.5x multiplier + 15 bonus points
- 8-14 days: 1.3x multiplier + 10 bonus points
- 15-30 days: 1.1x multiplier + 5 bonus points
- 31-90 days: Standard scoring
- 90+ days: 0.6x penalty (too far out)
Age Decay (Rising Searches)
Rising search opportunities lose relevance over time:
- 0-14 days old: Full value (1.0x)
- 15-30 days old: 0.9x (slight decay)
- 31-60 days old: 0.75x (moderate decay)
- 61+ days old: 0.5x (significant decay)
Entity Alignment
Opportunities matching uncovered entities from your Topic Intelligence maps receive an additional 1.2x boost.
Where Opportunities Appear
Opportunity Feed (Discover > Opportunity Feed)
The primary inbox for all opportunities. Features:
- Filter by source type, status, search intent, or funnel stage
- Sort by priority score or creation date
- View counts by status (New, Snoozed, Accepted, Rejected)
- 25 opportunities per page with pagination
Strategy Hub (Strategize > Strategy Hub)
Unified view combining opportunities with brief lifecycle. Features:
- Opportunities grouped by source type
- Preference learning adjusts ranking based on your past decisions
- Direct brief creation from approved opportunities
- Status tabs: Pending, Accepted, Rejected
Rising Searches (Discover > Market Intelligence > Rising Searches)
Dedicated view for Google Trends momentum signals with additional tabs:
- Active: New opportunities awaiting review
- Approved: Accepted opportunities with briefs created
- Hidden: Manually dismissed opportunities
- AI Hidden: Opportunities filtered by AI (competitor brands, generic terms)
Acting on Opportunities
Accept (Create Brief)
- Review the opportunity details (keyword, description, metrics)
- Click Approve or Accept
- ILLIXIS queues brief generation automatically
- Track progress in the Strategy Hub or receive notification when ready
Snooze (Save for Later)
- Click Snooze on an opportunity
- Select duration (default: 7 days)
- Opportunity reappears in your feed after the snooze period
- Snooze count is tracked (visible in opportunity details)
Reject (Dismiss)
- Click Reject or Dismiss
- Optionally provide a reason
- Opportunity moves to Rejected status
- Rejection patterns are analyzed to improve future scoring
Bulk Actions
In Strategy Hub:
- Select multiple opportunities using checkboxes
- Click Bulk Approve to create briefs for all selected
- Brief generation tasks queue in parallel
Automation Schedule
Trend evaluation runs on automated schedules:
| Task | Frequency | Time (UTC) |
|------|-----------|------------|
| Rising Searches Discovery | Daily | 6:15 AM |
| Content Arbitrage | Weekly (Monday) | 3:00 AM |
| Content Decay Detection | Weekly (Wednesday) | 3:00 AM |
| AI Query Opportunities | Weekly (Tuesday) | 7:00 AM |
| Opportunity Score Recalculation | Daily | 3:15 AM |
| Rejection Pattern Analysis | Daily | 3:05 AM |
Manual scans can be triggered from each feature's dashboard.
Opportunity Expiration
Trends are time-sensitive. ILLIXIS handles expiration automatically:
Calendar/Offer Opportunities
- Opportunities with past start dates are excluded from feeds
- The temporal urgency multiplier penalizes far-future events
Rising Searches
- Age decay reduces scores for older discoveries
- Opportunities older than 60 days receive 50% score reduction
- Stale opportunities naturally sink below fresher signals
Snoozed Opportunities
- Snoozed items automatically reactivate after their snooze period
- A scheduled task checks for expired snoozes and restores them to "new" status
Cross-Source Deduplication
- If the same keyword appears from multiple sources, only one opportunity exists
- The opportunity is updated with the higher priority score
- Duplicate sources are tracked in the opportunity metadata
Best Practices
- Review daily: Check the Opportunity Feed each morning for time-sensitive trends
- Use source filters: Focus on high-value sources (gaps, arbitrage) when short on time
- Reject decisively: Rejection data improves preference learning and future scoring
- Monitor rising searches: These have the shortest relevance window
- Trust the scores: Higher-scored opportunities have passed multiple quality checks