Content Gap Discovery

What It Does

Content Gap Discovery finds topics your audience searches for that you have not covered yet. Unlike Competitive Gap analysis (which shows keywords competitors rank for but you do not), Content Gap Discovery identifies semantic opportunities based on your niche, core terms, and related keyword expansion.

Where to find it: Intelligence > Content Gaps

How Content Gaps Are Discovered

Content Gap Discovery uses multiple data sources:

1. Google Search Console - Queries where you get impressions but no clicks
2. Keyword Expansion - Related keywords from your core head term via search engine intelligence
3. Entity Mapping - Semantic entities extracted from your niche topic graph
4. Competitor Domain Analysis - Topics competitors cover that align with your themes

When you run discovery, the system pulls your core head term and brand keywords, expands them into related opportunities, scores each by search volume and difficulty, and surfaces keywords with gap scores above 40.

The Content Gaps Dashboard

Stats Overview

Four metrics appear at the top:

• Total Entities - All topics mapped in your knowledge graph
• Covered - Topics you have content for
• Uncovered - Topics without dedicated content
• Coverage - Percentage of topics addressed

Filter Tabs

• Uncovered - Topics with no content (your biggest opportunities)
• Partial - Topics mentioned but not the main focus
• Covered - Topics with dedicated content
• All - Complete list

Gap Table

Each gap shows the entity name, content angle (suggested approach), priority score (0-100), monthly search volume, coverage status, and parent entity map.

Gap Prioritization

Gaps are ranked by a composite priority score (0-100):

• Search Volume (0-50 points): Higher volume = higher priority
• Keyword Difficulty (0-50 points): Lower difficulty = higher priority

Target gaps with priority 60+, volume 1,000+/month, and keyword difficulty under 50.

Turning a Gap into a Brief

1. Find an uncovered gap in the table
2. Click Create Brief on the right
3. System checks for duplicate briefs (warns if similar exists)
4. Brief is created with keyword, context, and content angle pre-populated
5. You are redirected to the brief detail page

Once a brief targets a gap, the status changes to "Covered" and coverage percentage updates.

If a similar brief exists, a modal shows the existing brief with options to view it or create anyway.

Automation Schedule

Content Gap Discovery runs automatically on Wednesdays at 5:00 AM. Frequency depends on your plan:

| Plan | Frequency |
|------|-----------|
| Enterprise | Weekly |
| Professional | Biweekly |
| Starter | Monthly |

Click Run Discovery to trigger immediately. The task takes 2-3 minutes.

Filtering and Sorting

Use the filter tabs to narrow results:

• Click Uncovered to see only gaps without content
• Click Partial for topics needing more coverage
• Click Covered to audit what you have addressed

Gaps sort by priority score (highest first), then creation date. If you have many gaps, the first 50 show by default with a "Show all" link at the bottom.

Marking Gaps as Addressed or Ignored

Automatic Coverage

Gaps mark as "Covered" automatically when:

• You create a brief targeting that keyword
• Existing content matches the entity name

Manual Ignore

From the entity detail view, click the entity name and choose Skip Entity to ignore permanently. Skipped entities will not resurface in future discoveries but can be un-skipped from the map detail view.

Adding Custom Topics

Click Add Topic to explore topics outside your core term:

1. Enter topic name (e.g., "Sustainable Fashion Materials")
2. Click Add Topic
3. System creates a custom entity map and runs discovery (2-3 minutes)
4. New gaps appear in your list

Add custom topics when expanding into new categories, targeting adjacent audiences, or responding to industry trends.

Requirements

Content Gap Discovery requires:

• Competitor domains configured in Settings > General
• Core head term set during onboarding

Without competitor domains, discovery is skipped.

Related Features

• Competitor Gaps - SERP-based keyword gaps (different from semantic content gaps)
• Strategy Hub - Content gap opportunities appear alongside other discovery signals
• Entity Maps - Visual knowledge graph showing your topic coverage