Last Updated: February 5, 2026
Connect ILLIXIS to 6,000+ apps using Zapier. Automate your marketing workflows with real-time triggers and actions.
Triggers fire when events happen in ILLIXIS and send data to other apps.
|
Trigger |
When It Fires |
Use Case |
|---|---|---|
|
Brief Created |
New brief completes |
Notify Slack when strategy is ready |
|
Content Generated |
Article is written |
Add to project tracker |
|
Content Published |
Content goes live on CMS |
Tweet announcement, log to spreadsheet |
|
Weekly Strategy Ready |
Weekly plan is generated |
Send email summary |
|
Content Graded |
Quality check completes |
Track performance metrics |
|
Quality Alert |
Content scores D or F |
Alert editor to review |
|
Opportunity Created |
New keyword opportunity found |
Add to review queue |
|
Opportunity Accepted |
You approve an opportunity |
Create brief, add to calendar |
|
Decay Alert |
Content performance drops |
Create refresh task |
|
Position Drop |
Ranking falls 5+ positions |
Alert team, investigate SERP |
|
Quick Win Found |
High-score arbitrage opportunity (60+) |
Add to priority list |
|
Social Published |
Social post goes live |
Cross-post to other platforms |
|
Issue Detected |
Content quality issue found |
Create revision task |
|
Critical Issue |
High-severity issue found |
Immediate Slack alert |
Actions let other apps do things in ILLIXIS.
|
Action |
What It Does |
Use Case |
|---|---|---|
|
Create Brief |
Generate new content brief |
Create brief from Google Sheets row |
|
Generate Content |
Write article from brief |
Auto-generate after manual approval |
|
Publish Content |
Push to WordPress/Shopify |
Publish approved drafts |
|
Schedule Publication |
Schedule future publish |
Queue content for later |
|
Accept Opportunity |
Approve keyword opportunity |
Auto-accept high-score opportunities |
|
Snooze Opportunity |
Delay opportunity decision |
Snooze low-priority items |
|
Reject Opportunity |
Archive opportunity |
Auto-reject based on criteria |
|
Create Social Post |
Publish to social media |
Share content across platforms |
Searches let you find specific records in ILLIXIS.
|
Search |
What It Finds |
Use Case |
|---|---|---|
|
Search Briefs |
Find briefs by keyword/title |
Link existing brief to task |
|
Search Content |
Find articles by title |
Reference existing content |
|
Search Opportunities |
Find opportunities by keyword |
Check if opportunity exists |
Authentication: OAuth 2.0 with automatic token refresh. Tokens never expire unless you revoke access.
Select from 15 triggers, 10 actions, or 3 searches based on your workflow.
Each trigger/action has specific fields:
Example - Brief Created Trigger:
Example - Publish Content Action:
Test your Zap to verify data flow, then activate.
Trigger: Content Generated Filter: Grade = A or B Action: Publish Content (WordPress)
Automatically publish high-quality articles without manual review.
Trigger: Position Drop Action: Send Channel Message (Slack)
Message format:
```
Alert: {{content_title}} dropped {{position_change}} positions
Keyword: {{primary_keyword}}
View: {{content_url}}
```
Trigger: Brief Created
Action: Create Event (Google Calendar)
Add brief title as event with link to brief.
Trigger: Quick Win Found
Filter: Arbitrage Score >= 80
Action: Accept Opportunity
Action: Create Brief
Auto-approve and generate briefs for exceptional opportunities.
Trigger: Critical Issue
Action: Create Card (Trello)
Action: Assign (Trello)
Create review cards for high-severity content issues.
Trigger: Content Published
Action: Create Tweet (Twitter via social publishing)
Action: Create Post (LinkedIn via social publishing)
Cross-promote published articles to social platforms.
Trigger: Weekly Strategy Ready
Action: Send Email (Gmail)
Email yourself or your team when weekly recommendations are ready.
Trigger: Content Generated
Action: Create Row (Google Sheets)
Log every generated article with title, word count, grade, and link.
Trigger: Decay Alert
Action: Create Task (Asana)
Create refresh tasks when content performance declines.
Trigger: Opportunity Created
Action: Create Row (Airtable)
Add all discovered opportunities to Airtable for team review.
ILLIXIS uses REST Hooks for instant trigger delivery. No polling delays.
How it works:
Deactivation:
If instant delivery fails, Zapier falls back to polling every 15 minutes.
|
|
GET |
List weekly strategies |
Dates: ISO 8601 format (e.g., 2025-12-25T10:00:00Z)
Example payload (Brief Created):
```json
{
"id": 12345,
"title": "Complete Guide to SEO",
"target_keyword": "seo guide",
"source": "keyword",
"status": "completed",
"opportunity_score": 85,
"target_word_count": 2500,
"created_at": "2025-12-25T10:00:00Z",
"url": "https://app.illixis.io/briefs/12345/"
}
```
Go to Settings → Integrations → Zapier to see:
To disconnect Zapier entirely:
Alternatively, delete OAuth tokens in Settings → API Access.
Zap not triggering:
Action failing:
Authentication errors:
All Zapier requests are scoped to your tenant. You cannot access other tenants' data.
All webhooks include:
ILLIXIS-Zapier/1.0Zapier receives only:
Example: Content Approval Pipeline
Example: Smart Opportunity Routing
Example: Enrich Briefs with External Data
Example: Keep HubSpot in Sync
Place Zapier filters immediately after triggers to reduce task usage.
Example:
```
Trigger: Content Generated
Filter: Grade = A OR Grade = B ← Add this before expensive actions
Action: Publish Content
```
Instead of searching for each item individually, use Zapier's "Lookup Table" feature for common mappings.
Some triggers (like Content Published) are debounced internally (5-minute window) to prevent duplicate webhooks.
For high-volume triggers (Issue Detected), use Zapier's "Digest" feature to batch events into hourly/daily summaries.
If you need custom integrations beyond Zapier:
All Zapier endpoints are documented REST APIs. Use them directly with your OAuth token.
Example (cURL):
```bash
curl -X GET https://app.illixis.io/api/zapier/briefs/
-H "Authorization: Bearer YOUR_ACCESS_TOKEN"
```
Create your own OAuth application in Settings → API Access to get client credentials for custom integrations.
|
Item |
Limit |
Notes |
|---|---|---|
|
Active subscriptions per tenant |
Unlimited |
Auto-cleanup after 90 days inactive |
|
Webhook delivery timeout |
30 seconds |
Retries 3x with exponential backoff |
|
Consecutive failures before auto-disable |
5 |
Reactivate by turning Zap on again |
|
Polling frequency |
Every 15 minutes |
Fallback if REST Hooks fail |
|
Action rate limit |
100/min |
Per tenant |
|
Search rate limit |
100/min |
Per tenant |
Total available: 6,000+ apps
Q: Can I use Zapier with the free trial? A: Yes, all trial users have full Zapier access.
Q: Do Zapier tasks count toward my ILLIXIS quota? A: Actions (Create Brief, Generate Content) count toward your plan limits. Triggers do not.
Q: Can I connect multiple Zapier accounts? A: Yes, authorize each Zapier account separately. Each gets its own OAuth token.
Q: What happens if I downgrade my plan? A: Existing Zaps continue working, but actions may fail if you exceed new plan limits.
Q: Can I test webhooks locally? A: Use tools like ngrok or RequestBin to receive webhooks during development.
Webhook issues: Check Settings → Integrations → Zapier for error logs
Zap not working: Review Zapier Zap History for detailed error messages
Need help: Contact support@illixis.io with your Zap URL and error details
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