Connect ILLIXIS to 6,000+ apps using Zapier. Automate your marketing workflows with real-time triggers and actions.
Triggers fire when events happen in ILLIXIS and send data to other apps.
|
Trigger |
When It Fires |
Use Case |
|---|---|---|
|
Brief Created |
New brief completes |
Notify Slack when strategy is ready |
|
Content Generated |
Article is written |
Add to project tracker |
|
Content Published |
Content goes live on CMS |
Tweet announcement, log to spreadsheet |
|
Weekly Strategy Ready |
Weekly plan is generated |
Send email summary |
|
Content Graded |
Quality check completes |
Track performance metrics |
|
Quality Alert |
Content scores D or F |
Alert editor to review |
|
Opportunity Created |
New keyword opportunity found |
Add to review queue |
|
Opportunity Accepted |
You approve an opportunity |
Create brief, add to calendar |
|
Decay Alert |
Content performance drops |
Create refresh task |
|
Position Drop |
Ranking falls 5+ positions |
Alert team, investigate SERP |
|
Quick Win Found |
High-score arbitrage opportunity (60+) |
Add to priority list |
|
Social Published |
Social post goes live |
Cross-post to other platforms |
|
Issue Detected |
Content quality issue found |
Create revision task |
|
Critical Issue |
High-severity issue found |
Immediate Slack alert |
Actions let other apps do things in ILLIXIS.
|
Action |
What It Does |
Use Case |
|---|---|---|
|
Create Brief |
Generate new content brief |
Create brief from Google Sheets row |
|
Generate Content |
Write article from brief |
Auto-generate after manual approval |
|
Publish Content |
Push to WordPress/Shopify |
Publish approved drafts |
|
Schedule Publication |
Schedule future publish |
Queue content for later |
|
Accept Opportunity |
Approve keyword opportunity |
Auto-accept high-score opportunities |
|
Snooze Opportunity |
Delay opportunity decision |
Snooze low-priority items |
|
Reject Opportunity |
Archive opportunity |
Auto-reject based on criteria |
|
Create Social Post |
Publish to social media |
Share content across platforms |
Searches let you find specific records in ILLIXIS.
|
Search |
What It Finds |
Use Case |
|---|---|---|
|
Search Briefs |
Find briefs by keyword/title |
Link existing brief to task |
|
Search Content |
Find articles by title |
Reference existing content |
|
Search Opportunities |
Find opportunities by keyword |
Check if opportunity exists |
Authentication: OAuth 2.0 with automatic token refresh. Tokens never expire unless you revoke access.
Select from 15 triggers, 10 actions, or 3 searches based on your workflow.
Each trigger/action has specific fields:
Example - Brief Created Trigger:
Example - Publish Content Action:
Test your Zap to verify data flow, then activate.
Trigger: Content Generated Filter: Grade = A or B Action: Publish Content (WordPress)
Automatically publish high-quality articles without manual review.
Trigger: Position Drop Action: Send Channel Message (Slack)
Message format:
```
Alert: {{content_title}} dropped {{position_change}} positions
Keyword: {{primary_keyword}}
View: {{content_url}}
```
Trigger: Brief Created
Action: Create Event (Google Calendar)
Add brief title as event with link to brief.
Trigger: Quick Win Found
Filter: Arbitrage Score >= 80
Action: Accept Opportunity
Action: Create Brief
Auto-approve and generate briefs for exceptional opportunities.
Trigger: Critical Issue
Action: Create Card (Trello)
Action: Assign (Trello)
Create review cards for high-severity content issues.
Trigger: Content Published
Action: Create Tweet (Twitter via social publishing)
Action: Create Post (LinkedIn via social publishing)
Cross-promote published articles to social platforms.
Trigger: Weekly Strategy Ready
Action: Send Email (Gmail)
Email yourself or your team when weekly recommendations are ready.
Trigger: Content Generated
Action: Create Row (Google Sheets)
Log every generated article with title, word count, grade, and link.
Trigger: Decay Alert
Action: Create Task (Asana)
Create refresh tasks when content performance declines.
Trigger: Opportunity Created
Action: Create Row (Airtable)
Add all discovered opportunities to Airtable for team review.
ILLIXIS uses REST Hooks for instant trigger delivery. No polling delays.
How it works:
Deactivation:
If instant delivery fails, Zapier falls back to polling every 15 minutes.
|
|
GET |
List weekly strategies |
Dates: ISO 8601 format (e.g., 2025-12-25T10:00:00Z)
Example payload (Brief Created):
```json
{
"id": 12345,
"title": "Complete Guide to SEO",
"target_keyword": "seo guide",
"source": "keyword",
"status": "completed",
"opportunity_score": 85,
"target_word_count": 2500,
"created_at": "2025-12-25T10:00:00Z",
"url": "https://app.illixis.io/briefs/12345/"
}
```
Go to Settings → Integrations → Zapier to see:
To disconnect Zapier entirely:
Alternatively, delete OAuth tokens in Settings → API Access.
Zap not triggering:
Action failing:
Authentication errors:
All Zapier requests are scoped to your tenant. You cannot access other tenants' data.
All webhooks include:
ILLIXIS-Zapier/1.0Zapier receives only:
Example: Content Approval Pipeline
Example: Smart Opportunity Routing
Example: Enrich Briefs with External Data
Example: Keep HubSpot in Sync
Place Zapier filters immediately after triggers to reduce task usage.
Example:
```
Trigger: Content Generated
Filter: Grade = A OR Grade = B ← Add this before expensive actions
Action: Publish Content
```
Instead of searching for each item individually, use Zapier's "Lookup Table" feature for common mappings.
Some triggers (like Content Published) are debounced internally (5-minute window) to prevent duplicate webhooks.
For high-volume triggers (Issue Detected), use Zapier's "Digest" feature to batch events into hourly/daily summaries.
If you need custom integrations beyond Zapier:
All Zapier endpoints are documented REST APIs. Use them directly with your OAuth token.
Example (cURL):
```bash
curl -X GET https://app.illixis.io/api/zapier/briefs/ \
-H "Authorization: Bearer YOUR_ACCESS_TOKEN"
```
Create your own OAuth application in Settings → API Access to get client credentials for custom integrations.
|
Item |
Limit |
Notes |
|---|---|---|
|
Active subscriptions per tenant |
Unlimited |
Auto-cleanup after 90 days inactive |
|
Webhook delivery timeout |
30 seconds |
Retries 3x with exponential backoff |
|
Consecutive failures before auto-disable |
5 |
Reactivate by turning Zap on again |
|
Polling frequency |
Every 15 minutes |
Fallback if REST Hooks fail |
|
Action rate limit |
100/min |
Per tenant |
|
Search rate limit |
100/min |
Per tenant |
Total available: 6,000+ apps
Q: Can I use Zapier with the free trial? A: Yes, all trial users have full Zapier access.
Q: Do Zapier tasks count toward my ILLIXIS quota? A: Actions (Create Brief, Generate Content) count toward your plan limits. Triggers do not.
Q: Can I connect multiple Zapier accounts? A: Yes, authorize each Zapier account separately. Each gets its own OAuth token.
Q: What happens if I downgrade my plan? A: Existing Zaps continue working, but actions may fail if you exceed new plan limits.
Q: Can I test webhooks locally? A: Use tools like ngrok or RequestBin to receive webhooks during development.
Webhook issues: Check Settings → Integrations → Zapier for error logs
Zap not working: Review Zapier Zap History for detailed error messages
Need help: Contact support@illixis.io with your Zap URL and error details
Control what each team member can access and modify. ILLIXIS uses role-based access control RBAC to ensure team members have appropriate permissions for their responsibilities.
Control who reviews and approves content before it goes live. ILLIXIS approval workflows let you build multi-stage review chains with role-based approvers, deadlines, and automatic escalation.
ILLIXIS automatically records every significant action in the platform with an immutable audit trail. Track who did what, when, and from where - critical for compliance SOC 2, GDPR, security investigations, and accountability.
Replace ILLIXIS branding with your own across the entire platform. Perfect for agencies delivering client work or businesses wanting a fully branded experience.
Two-factor authentication 2FA adds an extra layer of security to your ILLIXIS account. When enabled, you'll need both your password and a verification code from your phone to sign in.