Quick Start

  1. Navigate to Settings → White-Label Branding
  2. Toggle Enable White-Labeling at the top
  3. Configure your branding elements (logos, colors, email settings)
  4. Watch the live preview update as you make changes
  5. Click Save Branding Settings

Your custom branding takes effect immediately across the platform, emails, and PDF reports.

What Can You Customize?

Logos & Images

Primary Logo

  • Your main logo displayed in the navigation header
  • Recommended: 200×50px, transparent PNG or WebP
  • Used in: Dashboard, navigation, email headers

Dark Background Logo (optional)

  • Alternative logo for dark headers/footers
  • Same size recommendations as primary logo
  • Falls back to primary logo if not provided

Favicon

  • Browser tab icon
  • Recommended: 32×32px or 64×64px ICO/PNG
  • Shows in browser tabs and bookmarks

Brand Colors

Primary Color

  • Main brand color used throughout the interface
  • Applied to: buttons, links, accents, active states
  • Default: #FFC400 (ILLIXIS yellow)
  • Format: 6-character hex code (e.g., #1A73E8)

Secondary Color

  • Accent color for hover states and secondary elements
  • Default: #FFD700
  • Format: 6-character hex code

How to set colors:

  1. Use the color picker to visually select colors
  2. OR enter hex codes manually in the text field
  3. Preview updates instantly as you adjust

Email Branding

Sender Name / Brand Name

  • Displays as the "From" name in all platform-generated emails
  • Also appears throughout the platform interface
  • Example: "Your Agency Name"
  • Used in: Welcome emails, notifications, reports

Reply-To Email

  • Email address recipients reply to
  • Should be a monitored inbox you control
  • Example: support@youragency.com

Mailchimp Sender Email (if using Mailchimp integration)

  • Must be a verified sender email in your Mailchimp account
  • Required for sending Mailchimp campaigns from the platform
  • Verify this email in Mailchimp first

PDF Reports

Report Header Text

  • Appears at the top of all generated PDF reports
  • Typically your company/agency name
  • Visible on every page of multi-page reports

Report Footer Text

  • Appears at the bottom of each PDF page
  • Example: "Generated by Your Agency" or "Confidential - Client Name"
  • Can include copyright notices

PDF reports automatically use your:

  • Custom colors for charts and headings
  • Logo in the header (if provided)
  • Header/footer text (if configured)

Footer & Attribution

Custom Footer Text

  • Replaces default footer text throughout the platform
  • Example: "© 2025 Your Agency. All rights reserved."
  • Shows on every page of the platform

Hide "Powered by ILLIXIS"

  • Removes ILLIXIS attribution from the footer
  • Premium feature (available on Professional and Enterprise tiers)
  • When enabled, your custom footer text appears alone

Using the Live Preview

The preview panel on the right updates instantly as you make changes. It shows:

  1. Navigation preview - Your logo and brand name
  2. Button styles - How primary buttons will look
  3. Link colors - Text link appearance
  4. Footer - Custom footer text and attribution visibility

Preview does not require saving. Experiment freely, then save when satisfied.

Common Workflows

Agency White-Labeling for Client

  1. Enable white-labeling
  2. Upload client's logo
  3. Set client's brand colors (use their brand guidelines)
  4. Set sender name to agency name: "Digital Edge Marketing"
  5. Use reply-to email: clientsupport@digitaledge.com
  6. Hide "Powered by ILLIXIS" attribution
  7. Set report header to client name
  8. Result: Client sees their branded experience throughout

In-House Marketing Team

  1. Enable white-labeling
  2. Upload company logo
  3. Set company brand colors
  4. Sender name: "Marketing Team" or company name
  5. Reply-to: marketing@company.com
  6. Keep "Powered by ILLIXIS" visible (optional)
  7. Report header: Company name
  8. Result: Consistent company branding across all marketing assets

Multiple Brands (Enterprise)

Each tenant gets separate branding configuration. If managing multiple brands:

  • Each brand is a separate tenant
  • Configure white-label settings per tenant
  • Switch between tenants to manage different brands

Where Branding Appears

Platform Interface

  • Navigation header logo
  • Browser favicon
  • Primary button colors
  • Link colors
  • Footer text and attribution
  • Page headers and accents

Email Communications

  • Email sender name
  • Reply-to address
  • Email footer branding
  • Button colors in HTML emails

Generated Content

  • PDF reports (headers, footers, colors, logos)
  • Exported charts and graphics
  • Social media graphics (if brand colors are applied)

NOT Applied To

  • Third-party service interfaces (Shopify, WordPress, etc.)
  • External API responses
  • System error pages

Format Requirements

Color Requirements

  • Format: 6-character hex codes starting with #
  • Valid: #1A73E8, #FF5733, #000000
  • Invalid: #FFF (too short), blue (not hex), rgb(255,0,0) (wrong format)

If you enter an invalid color, the system reverts to ILLIXIS defaults (#FFC400 primary, #FFD700 secondary).

Logo Requirements

  • Formats supported: PNG, WebP, JPG, SVG
  • Recommended size: 200×50px (maintains aspect ratio)
  • File hosting: Must be a publicly accessible URL
  • HTTPS required: http:// URLs may not load (browser security)
  • Fallback: If logo fails to load, ILLIXIS logo appears

Image Hosting Options

  • Your own CDN or web server
  • Third-party image hosts (Imgur, Cloudinary, etc.)
  • Do not use: Dropbox share links (expire), Google Drive links (authentication issues)

Validation

The system validates:

  • Color hex codes (pattern: #[0-9A-Fa-f]{6})
  • Email format for reply-to addresses
  • URL format for logos and favicon

Invalid entries revert to defaults or remain blank (for optional fields).

Resetting Branding

Click Reset to Defaults to:

  • Clear all logos and favicon
  • Restore ILLIXIS yellow colors (#FFC400, #FFD700)
  • Clear all custom text fields
  • Show "Powered by ILLIXIS" attribution
  • Disable white-labeling

This action requires confirmation and cannot be undone without re-entering all settings.

Plan Requirements

| Feature | Starter | Professional | Scale |
|---------|---------|--------------|-------|
| Custom logos | ✓ | ✓ | ✓ |
| Custom colors | ✓ | ✓ | ✓ |
| Email branding | ✓ | ✓ | ✓ |
| Report branding | ✓ | ✓ | ✓ |
| Hide "Powered by ILLIXIS" | — | ✓ | ✓ |
| Multiple brand tenants | — | — | ✓ |

Troubleshooting

Logo not displaying

  • Verify URL is publicly accessible (paste in browser)
  • Check URL uses HTTPS (not HTTP)
  • Confirm image size is reasonable (<500KB)
  • Check browser console for CORS errors
  • Try different image host if issues persist

Colors not applying

  • Ensure hex codes start with # and are 6 characters
  • Use uppercase or lowercase A-F (both work)
  • Don't use 3-character shorthand (#FFF → #FFFFFF)
  • Save settings after making changes

Changes not appearing

  • Hard refresh browser: Cmd+Shift+R (Mac) or Ctrl+Shift+R (Windows)
  • Clear browser cache
  • Check "Enable White-Labeling" is toggled on
  • Verify changes were saved (success message should appear)

Emails still show ILLIXIS branding

  • Check Sender Name is filled out (not blank)
  • Verify Reply-To email is valid format
  • Check email client isn't caching old sender info
  • Some transactional emails have minimum branding requirements

PDF reports not using custom colors

  • Reports use branding from when report was generated
  • Regenerate report to see new branding
  • Check primary color is valid hex code
  • Older reports retain their original branding

Best Practices

Logo Design

  • Use transparent backgrounds (not white rectangles)
  • Optimize file size (aim for <100KB)
  • Test logo on both light and dark backgrounds
  • Provide dark logo variant if your main logo is dark-colored

Color Selection

  • Choose colors with good contrast against white backgrounds
  • Test readability of links and buttons
  • Avoid pure black (#000000) for primary colors
  • Consider accessibility (WCAG AA contrast ratios)

Email Branding

  • Use your domain for reply-to email (not Gmail/Yahoo)
  • Monitor reply-to inbox regularly
  • Keep sender name consistent across campaigns
  • Test emails in multiple clients (Gmail, Outlook, Apple Mail)

Testing Changes

  • Use live preview before saving
  • Test on desktop and mobile after saving
  • Generate test PDF report to verify report branding
  • Send test email to verify email branding

Related Features

  • Multi-Tenant Management - Manage separate brands via tenant switching
  • PDF Report Generation - Competitive gap reports, content audits (uses branding)
  • Email Automation - Klaviyo/Mailchimp integration (uses sender settings)
  • User Roles & Permissions - Control who can edit branding settings

More in Account & Settings

User Roles & Permissions

Control what each team member can access and modify. ILLIXIS uses role-based access control RBAC to ensure team members have appropriate permissions for their responsibilities.

→
Approval Workflows

Control who reviews and approves content before it goes live. ILLIXIS approval workflows let you build multi-stage review chains with role-based approvers, deadlines, and automatic escalation.

→
Audit Logs

ILLIXIS automatically records every significant action in the platform with an immutable audit trail. Track who did what, when, and from where - critical for compliance SOC 2, GDPR, security investigations, and accountability.

→
Two-Factor Authentication (2FA) Setup

Two-factor authentication 2FA adds an extra layer of security to your ILLIXIS account. When enabled, you'll need both your password and a verification code from your phone to sign in.

→
Zapier Integration

Last Updated: February 5, 2026

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