Weekly Planner Dashboard

Where to Find It

Navigate to Strategy Hub > Weekly Planner in the left sidebar.

What the Weekly Planner Shows

The Weekly Planner surfaces opportunities that need your attention this week, combining:

• Discovery engine outputs - Content Arbitrage, Trend Intelligence, Competitor Gaps, Content Decay, Rising Searches, and more
• Maya's recommendations - AI-curated suggestions based on your goals and preferences
• Preference learning scores - Personalized rankings based on your approval history
• Time-sensitive items - Trending topics, seasonal content, decaying articles that need attention now

Each opportunity card displays:

How Opportunities Are Surfaced

Discovery Engine Aggregation

ILLIXIS runs 12 automated discovery engines throughout the week. The Weekly Planner aggregates their outputs:

Priority Scoring

Every opportunity receives a 0-100 priority score based on:

• Volume (30%) - Monthly search demand
• Difficulty (25%) - How hard to rank (inverted, easier = higher)
• CPC Value (25%) - Commercial intent indicator
• SERP Weakness (20%) - Quality of current top results

Maya's Recommendations

Maya analyzes your content calendar, recent publications, and strategic goals to add context:

• "Good timing - you haven't covered this topic cluster in 3 months"
• "Competitor XYZ published on this yesterday - respond quickly"
• "This aligns with your Q1 goal of expanding into the wellness niche"

Her recommendations appear as text annotations on each opportunity card.

The Approval Workflow

Reviewing Opportunities

Scan the Weekly Planner each week. Opportunities are pre-sorted by:

1. Preference score (highest first) - Topics you're likely to approve
2. Priority score (secondary sort) - Objective opportunity quality
3. Urgency (time-sensitive items boosted) - Trends and decay alerts

Taking Action

For each opportunity, you have three options:

Approve - Creates a content brief immediately. Progress bar shows real-time generation status. Click "View Brief" when complete.

Snooze - Hides the opportunity for 7 days. Use for ideas you want to revisit later, seasonal content not yet timely, or topics requiring team discussion.

Reject - Removes the opportunity permanently. Select a reason to help ILLIXIS learn your preferences:

• Not relevant to our brand
• Already covered this topic
• Too competitive
• Low quality opportunity

What Happens After Approval

1. Brief generation starts (2-4 minutes)
2. Progress bar updates in real-time
3. "View Brief" button appears when ready
4. From the brief, click "Generate Content" to create the article
5. Published content appears in Content Hub

Bulk Operations

Process multiple opportunities at once using bulk actions. See the Bulk Operations guide for full details.

Quick overview:

1. Check the boxes next to multiple opportunities
2. Bulk action bar appears at the top
3. Choose: Approve All, Snooze All, or Reject All
4. All selected items are processed simultaneously

Priority Sorting

Use the sort controls above the opportunity list:

Filtering Options

Narrow down the opportunity list:

• By Source - Show only specific discovery engines
• By Funnel Stage - Awareness, consideration, or decision content
• By Intent - Informational, commercial, transactional, navigational
• By Priority - High (80+), medium (50-79), low (below 50)

Weekly Planning Best Practices

Monday review (15 minutes):

• Open Weekly Planner
• Review top 10 opportunities
• Approve 3-5 for the week
• Snooze anything time-sensitive for later in the week

Mid-week check (5 minutes):

• Check for new urgent opportunities (trends, news)
• Verify approved briefs completed successfully
• Start content generation on approved briefs

Friday cleanup (5 minutes):

• Reject stale opportunities
• Snooze items for next week
• Review what was published

Understanding Maya's Influence

Maya's recommendations affect the Weekly Planner in several ways:

• Strategic filtering - She deprioritizes topics that don't align with your stated goals
• Timing suggestions - She boosts seasonal content as relevant dates approach
• Cluster awareness - She avoids recommending topics you've saturated
• Competitive response - She surfaces opportunities when competitors publish

To adjust Maya's influence, visit Settings > Maya Configuration and update your strategic priorities, content goals, and competitive focus areas.

FAQs

How often is the Weekly Planner updated? Continuously. Discovery engines run on different schedules (daily, weekly, monthly). New opportunities appear as engines complete.

Why do I see the same keyword from multiple sources? The planner deduplicates by keyword, keeping the highest-priority version. Similar but distinct keywords (e.g., "best shoes" vs "best running shoes") appear separately.

Can I plan more than one week ahead? Yes. Use snooze strategically - snooze seasonal content until closer to the date, then it resurfaces automatically.

What if I don't use the Weekly Planner? You can create briefs directly from the Briefs page. The Weekly Planner is the recommendation layer - it's optional but makes content planning faster and more strategic.

Related Features

• Strategy Hub - Parent feature overview
• Bulk Operations - Processing multiple opportunities
• Maya - How Maya generates recommendations
• Preference Learning - How ILLIXIS learns your preferences