Navigate to Strategy Hub > Weekly Planner in the left sidebar.
The Weekly Planner surfaces opportunities that need your attention this week, combining:
Each opportunity card displays:
| Field | Description |
|-------|-------------|
| Title | The recommended topic or keyword |
| Source | Which discovery engine found this opportunity |
| Priority Score | AI-calculated importance (0-100) |
| Preference Score | How well it matches your historical decisions |
| Maya's Take | Strategic context from your Chief Growth Officer |
| Urgency Indicator | Time-sensitive items show countdown badges |
ILLIXIS runs 12 automated discovery engines throughout the week. The Weekly Planner aggregates their outputs:
| Source | Frequency | What It Finds |
|--------|-----------|---------------|
| Content Arbitrage | Weekly | Easy-win keywords with weak competition |
| Trend Intelligence | Weekly | Emerging topics via deep research |
| Search Console | Daily | Keywords ranking 8-20 (quick wins) |
| Competitor Gap | Weekly | Topics competitors rank for but you don't |
| Content Decay | Weekly | Your content losing rankings or traffic |
| Offer Calendar | Monthly | Upcoming holidays and seasonal events |
| Rising Searches | Weekly | Google Trends breakout queries |
| AI Opportunities | Weekly | Topics where AI chatbots could cite you |
| Content Gaps | Monthly | Missing topics in your content clusters |
| Paid to Organic | Weekly | High-spend keywords to target organically |
| Pillar Content | Monthly | Authority-building, link-earning topics |
| Keyword Discovery | On-demand | Related keywords from your seed terms |
Every opportunity receives a 0-100 priority score based on:
Maya analyzes your content calendar, recent publications, and strategic goals to add context:
Her recommendations appear as text annotations on each opportunity card.
Scan the Weekly Planner each week. Opportunities are pre-sorted by:
For each opportunity, you have three options:
Approve - Creates a content brief immediately. Progress bar shows real-time generation status. Click "View Brief" when complete.
Snooze - Hides the opportunity for 7 days. Use for ideas you want to revisit later, seasonal content not yet timely, or topics requiring team discussion.
Reject - Removes the opportunity permanently. Select a reason to help ILLIXIS learn your preferences:
Process multiple opportunities at once using bulk actions. See the Bulk Operations guide for full details.
Quick overview:
Use the sort controls above the opportunity list:
| Sort Option | Best For |
|-------------|----------|
| Preference + Priority | Default - what you'll likely approve with highest impact |
| Priority Only | Objective quality regardless of your preferences |
| Urgency | Time-sensitive items first (trends, decay) |
| Source | Group by discovery engine |
| Volume | Highest search demand first |
| Difficulty | Easiest opportunities first |
Narrow down the opportunity list:
Monday review (15 minutes):
Mid-week check (5 minutes):
Friday cleanup (5 minutes):
Maya's recommendations affect the Weekly Planner in several ways:
To adjust Maya's influence, visit Settings > Maya Configuration and update your strategic priorities, content goals, and competitive focus areas.
How often is the Weekly Planner updated? Continuously. Discovery engines run on different schedules (daily, weekly, monthly). New opportunities appear as engines complete.
Why do I see the same keyword from multiple sources? The planner deduplicates by keyword, keeping the highest-priority version. Similar but distinct keywords (e.g., "best shoes" vs "best running shoes") appear separately.
Can I plan more than one week ahead? Yes. Use snooze strategically - snooze seasonal content until closer to the date, then it resurfaces automatically.
What if I don't use the Weekly Planner? You can create briefs directly from the Briefs page. The Weekly Planner is the recommendation layer - it's optional but makes content planning faster and more strategic.
Control what each team member can access and modify. ILLIXIS uses role-based access control RBAC to ensure team members have appropriate permissions for their responsibilities.
Control who reviews and approves content before it goes live. ILLIXIS approval workflows let you build multi-stage review chains with role-based approvers, deadlines, and automatic escalation.
ILLIXIS automatically records every significant action in the platform with an immutable audit trail. Track who did what, when, and from where - critical for compliance SOC 2, GDPR, security investigations, and accountability.
Replace ILLIXIS branding with your own across the entire platform. Perfect for agencies delivering client work or businesses wanting a fully branded experience.
Two-factor authentication 2FA adds an extra layer of security to your ILLIXIS account. When enabled, you'll need both your password and a verification code from your phone to sign in.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.