Why Website Generation Matters

Most small businesses need a website but don't have time to build one from scratch. Website generation eliminates the design, development, and content creation steps entirely. Describe your business, and ILLIXIS generates a professional multi-page site ready for a custom domain.

Unlike standalone landing pages (which focus on a single conversion goal), a generated website is a complete online presence with page-to-page navigation, a blog for content marketing, and contact forms for lead capture.

Finding Website Generation

Go to Websites in your main navigation or visit /websites/sites/. The dashboard shows all your websites with status, page count, and custom domain info.

Creating a Website

Step 1: Click "Create Website"

Enter a name for your website and describe your business and goals. Be specific about what your business does, who you serve, and what makes you different.

Example: "Premium dog grooming salon in Austin, TX. We specialize in breed-specific grooming, use organic products, and offer a calm, stress-free environment. Target audience is dog owners who want the best for their pets."

Step 2: Wait for Generation

ILLIXIS generates four pages in parallel (usually 2-3 minutes):

| Page | What It Covers |
|------|---------------|
| Homepage | Business introduction, value propositions, calls to action |
| About | Company story, team/founder narrative, credibility |
| Services | What you offer, benefit-focused descriptions |
| Contact | Contact information, form for lead capture |

Each page uses StoryBrand (SB7) section ordering appropriate to its role, so the content flows naturally.

Step 3: Review and Customize

Once generated, you can:

  • View each page from the website detail screen
  • Edit individual pages in the section editor
  • Configure website settings (nav style, footer text, CTA button)

What's Included

Shared Navigation

Every page shares a consistent navigation bar with your logo (or business name), links to all pages, an optional blog link, and a CTA button. Three styles are available:

| Style | Layout |
|-------|--------|
| Standard | Logo on the left, page links and CTA on the right |
| Centered | Logo centered on top, page links centered below |
| Minimal | Logo on the left, hamburger menu only, CTA on the right |

Change the nav style in Website Settings > Navigation.

The navigation supports dark and light themes. Set this in Settings > Brand & Identity > Visual Identity > Theme.

Blog

Every generated website includes a blog at /blog/. When you publish articles from Content Hub to your website's content source, they appear on the blog automatically with your brand colors and custom font.

Blog articles support featured images, publication dates, and are themed to match your website's visual identity.

Contact Form

The Contact page includes an auto-enabled form. When visitors submit the form:

  1. A new subscriber is created in your account
  2. You receive an email notification with the lead's details
  3. The lead is available in your subscriber list

SEO

Generated websites include search engine optimization out of the box:

  • OG images auto-generated for each page (used when shared on social media)
  • JSON-LD structured data (Organization and WebPage schemas) in the page source
  • Meta descriptions generated for each page
  • Google Tag Manager auto-injected if you have a GTM container ID in Settings

Footer

The shared footer includes:

  • Your logo or business name
  • Links to all website pages and blog
  • Social media icons (configure in Settings > Brand & Identity > Social Links)
  • Privacy Policy and Terms of Service links (configure in Settings > Brand & Identity)
  • Custom footer text

Branding

Your website automatically picks up branding from Settings > Brand & Identity:

  • Brand color applied to CTA buttons and accents
  • Custom Google Font loaded on all pages
  • Logo displayed in navigation and footer
  • Favicon auto-detected from your main website URL

Custom Domains

Connect your own domain so visitors see www.yourbusiness.com instead of an ILLIXIS URL.

Setting Up

  1. Go to your Website Settings > Domain
  2. Enter your domain (e.g., www.yourbusiness.com)
  3. Add the CNAME record shown to your DNS provider
  4. Click Verify
  5. SSL certificate is automatically provisioned

Once verified, all website pages, blog posts, and the contact form are served from your custom domain.

404 Pages

If a visitor hits a non-existent URL on your custom domain, they see a branded 404 page with your website's navigation and footer -- not a generic error page.

Cross-Linking

Generated pages include working links between pages. When the AI creates a "Contact Us" button on the Homepage, it links to /contact/. CTA buttons throughout the site use correct URL paths for reliable navigation.

Plan Limits

| Plan | Websites | Pages per Website |
|------|----------|-------------------|
| Free | Not available | -- |
| Starter ($997/mo) | 1 | 5 |
| Professional ($2,497/mo) | 3 | 10 |
| Scale ($4,997/mo) | 10 | Unlimited |

The create page shows your current usage and remaining quota.

FAQ

Q: Can I add more pages to a generated website? The initial generation creates 4 pages. Additional page types may be added in future updates.

Q: Can I edit the generated pages? Yes. Each page can be edited using the section-based editor, just like a standalone landing page.

Q: How is this different from a landing page? A landing page is a single page focused on one conversion goal. A website is a multi-page site with shared navigation, a blog, and multiple page types working together as a complete online presence.

Q: Can I use my existing domain? Yes. Connect any domain you own via CNAME record. SSL is provisioned automatically.

Q: What happens to my blog if I delete the website? Published blog articles remain in your Content Hub but will no longer be accessible on the website's blog URL.

Q: Can I change the nav style after generation? Yes. Go to Website Settings and change the navigation style at any time. Changes take effect immediately.

Related Features

  • Landing Pages (Guide #04) -- Standalone single-page sites for campaigns and the page builder
  • Lead Magnets (Guide #03) -- Quizzes, calculators, and assessments

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