Every item on the Calendar is a discrete piece of content your audience received, or is scheduled to receive, on that date.
That is what makes it trustworthy. It is a record of what your audience actually gets, not a to-do list. Internal production work is still available, but it sits behind a toggle so it never gets confused with things you have published.
Content Calendar in the top navigation bar.
Three views sit in the top-right corner:
The Calendar has three layers, and they look different on purpose.
Pills — things your audience received on a date.
|
Item |
When it shows |
|---|---|
|
Articles, landing pages, infographics |
On their scheduled date, or their published date |
|
Social posts |
On the date they go out |
|
Email campaigns |
On their scheduled send date, or the date they were sent |
|
Video uploads |
On the date they publish to an organic channel |
Videos made as paid ad creative do not get their own pill — they belong to the ad campaign that ran them, which appears as a bar instead. Otherwise one piece of spend would show up twice.
Bars — things that ran over a period rather than landing at a moment. Offers and promotions, and ad campaign flights, span horizontally across the days they were in market. A flight that started before the month you are looking at still shows, because it was running during it. Bars are read-only here; you edit them where you created them.
Background markers — dates you plan around but did not produce. Holidays and your own events (trade shows, product launches, awareness days) tint the day and carry a small label. They are not content, so they never count toward your totals and never disappear when you filter by status — knowing Black Friday lands in a week you are scheduling is the whole point.
Only holidays you have approved are marked. Ones still awaiting your review, or that you excluded, stay off the grid; otherwise nearly every day would carry a label and the marker would stop meaning anything. Approve or exclude holidays in Holidays & Promotions.
Markers appear in the Month view. Week and List views show pills and bars only.
Each pill is coloured by content type — blue for articles, purple for social, amber for email, green for landing pages, orange for ads. The small dot on the pill shows status:
Above the grid you will see Total, Scheduled, Published and Error. Two things worth knowing:
Every type of item maps onto those same four statuses, so filtering to "Published" means the same thing whether it is an article, a sent email, or a completed campaign step.
The Error count only appears when something has actually failed.
If you use Campaigns, your campaigns contain production steps — writing a brief, drafting ad copy, producing a video script. That is work in progress, not something your audience receives, so it is hidden by default.
Tick Show production tasks to bring it onto the grid. Production work renders as a dashed outline rather than a solid pill, so it stays visually distinct from published content.
Two details:
Below the Calendar is the Ideas Backlog: content ideas without a committed date. Capture an idea when you have it, schedule it when you are ready.
Unscheduling clears the date and returns the item to draft, so it leaves the Calendar.
Social posts appear alongside everything else, and clicking one shows its platform, text preview, status, and — once published — its likes, comments, shares and impressions.
Social posts cannot be rescheduled by dragging. Change their schedule from Social Studio instead. Dragging one on the Calendar will snap it back.
A post scheduled through the publish modal shows as Scheduled on the date it is due, which is what you would expect. (Internally it stays a draft until the moment it fires; the Calendar shows you the meaningful state rather than the internal one.)
Publish now — open an item and publish it immediately to the destination you choose. If you have several destinations connected, pick one from the dropdown; it defaults to the item's current destination, then your brand's default.
Scheduled publishing — anything with a future scheduled date publishes on its own. A background process checks every 60 seconds, so items go out promptly rather than waiting for a long polling cycle.
If a scheduled publish fails, the item's dot turns amber and it is counted under Error. Open it to see what went wrong and retry.
The Calendar shows the currently selected brand only. Switch brands using the selector in the top bar and the Calendar switches with it. This holds for every item type — articles, social posts, emails and campaign steps are all scoped to the active brand, so one brand's schedule never leaks into another's.
Each type of item is capped at 500 per view. If a range goes beyond that, a notice appears above the Calendar telling you exactly how many of how many are showing — for example, "showing 500 of 640 social posts". Nothing is ever dropped silently.
Workaround: narrow the range. Week view, or a shorter span, brings you back under the cap.
An item I just created is not showing. If you quick-added it or promoted it from the Ideas Backlog, it is a campaign step, and production tasks are hidden by default. The Calendar turns the toggle on for you when you create one — if you have since switched it off, tick Show production tasks again.
The Calendar looks emptier than I expected. Check whether a status filter is active in the counts bar, and check which brand is selected in the top bar.
Social posts are missing. They only appear once they have a scheduled or published date. Drafts without a date do not appear.
A scheduled item did not publish. Open it and read the error. The usual causes are expired destination credentials (reconnect them in Connectors), a rate limit at the destination, or content that exceeds the destination's limits.
Drag and drop is not working. Social posts cannot be dragged by design. For anything else, make sure JavaScript is enabled and try a hard refresh.
The Content Calendar sits between creating content and analysing it. Use it to keep publishing steady and to see gaps before they become droughts.
Connect your WordPress site to ILLIXIS for bidirectional content sync. The connector includes a custom plugin with auto-update functionality, scheduled publishing, and category/tag mapping.
The Shopify Connector enables bidirectional content sync between ILLIXIS and your Shopify store. Publish blog articles, sync product data, and automate content distribution without manual copy-paste.
Webflow CMS connector syncs content between ILLIXIS and your Webflow site. Publish articles directly to collections, pull existing content, and manage both through one interface.
Payload CMS is a headless CMS built on Node.js. ILLIXIS connects to Payload via REST API using JWT authentication to publish content, sync collections, and manage bilingual articles.
Schedule content to publish automatically at specific dates and times. No manual publishing needed. Set the schedule once, and the platform handles the rest.