What Is PR Intelligence?

PR Intelligence is ILLIXIS's unified hub for building domain authority through backlinks. It combines seven link-building capabilities under one roof:

Module	What It Does	URL
Link Reclamation	Finds broken links on competitor sites	`/pr/link-reclamation/`
Brand Mentions	Discovers unlinked brand mentions	`/pr/brand-mentions/`
Media Intelligence	Maps competitor backlink gaps	`/pr/media-intelligence/`
Newsjacking Radar	Catches trending stories for rapid response	`/pr/newsjacking/`
Authority Builder	Responds to journalist queries	`/pr/authority/`
Media Contacts	Tracks journalist relationships	`/pr/contacts/`
All Opportunities	Unified view across all sources	`/pr/opportunities/`

URL: /pr/

Available on: Starter, Professional, and Enterprise plans.

Hub Dashboard

The PR Intelligence Hub displays each module as a card showing:

Module name and description
Live opportunity count (number of actionable items)
Link to detail page
"Ask Maya" button to get recommendations for that module

Below the cards, a Recent Scans table shows your scan history across all modules with status, type, opportunities found, and date.

How Automated Scans Work

Five scan types run on scheduled intervals:

Scan	Frequency	What It Finds
Broken Link Detection	Weekly	Dead links on competitor sites
Brand Mention Discovery	Bi-weekly	Unlinked brand mentions on the web
Competitor Gap Analysis	Monthly	Sites linking to competitors but not you
Trending Story Monitoring	Daily	Industry stories for newsjacking
Journalist Query Ingestion	Real-time	Journalist requests from 4 platforms

All scans can also be triggered manually from their respective pages.

Scan Notifications

When scans complete, you receive notifications showing:

Number of new opportunities found
Scan type and date
Link to review results

Getting Started

First Week Checklist

Verify your brand keywords (Settings > Brand Voice) so scans target the right terms
Add 2-3 competitors in your tenant settings for competitor-based scans
Wait for first automated scans to complete (broken links scan runs weekly)
Review your first opportunities on the All Opportunities page
Try Authority Builder if journalist queries match your expertise

Best Practices

Do:

Review new opportunities weekly
Start with Link Reclamation and Brand Mentions (highest conversion rates)
Build your Media Contacts list over time
Respond to journalist queries within 24 hours
Use Pillar Content recommendations to create link-worthy assets

Don't:

Send outreach without reviewing and personalizing drafts
Ignore low-authority opportunities entirely (they compound)
Skip the research phase for pillar content
Wait months to start (link building compounds over time)

Integration with Other Features

Briefs Integration

Pillar Content recommendations create Pillar Content briefs with deep research, citations, and statistics.

Content Hub Integration

Outreach drafts reference your published content. More published articles mean stronger pitches.

Maya Integration

Ask Maya about link building strategy, content types that earn links, or competitor analysis. Maya can create pillar content briefs directly from conversation.

Understanding Opportunity Scores

Every opportunity is scored 0-100 based on:

Factor	Weight	Description
Domain Authority	High	Higher DA sites pass more link equity
Relevance	High	How closely the opportunity matches your content
Dofollow Status	Medium	Dofollow links pass ranking signals
Content Match	Medium	Whether you have relevant content to pitch

Focus on opportunities scoring 60+ first, then work through lower-scored ones as time permits.

Troubleshooting

No Opportunities Appearing

Check:

Have automated scans run yet? (Check Recent Scans table)
Are competitors configured in Settings?
Are brand keywords set up?

Solution: Trigger a manual scan from any module page. First scan may take 1-2 minutes.

Scans Show Zero Results

Possible causes:

Competitors have no broken links (rare but possible)
Brand isn't mentioned on external sites yet
Niche is too narrow for competitor gap analysis

Solution: Add more competitors, broaden brand keywords, or focus on Authority Builder and Pillar Content.

Related Features

Authority Builder - Journalist query response
Link Reclamation - Broken link opportunities
Brand Mentions - Unlinked mention outreach
Media Intelligence - Competitor backlink gaps
Newsjacking Radar - Trending story response
Media Contacts - Journalist CRM
Link Magnet Briefs - Research-backed content briefs

Need help? Contact support or check the ILLIXIS Help Center.

PR Intelligence Hub