Find sites that mention your brand without linking to you. Turn mentions into backlinks.

What Is Brand Mentions?

Brand Mentions discovers websites that reference your brand name but don't include a link back to your site. These are warm outreach targets: the site already knows and values your brand enough to mention it. A polite email requesting a link converts at much higher rates than cold outreach.

URL: /pr/brand-mentions/

Available on: Starter, Professional, and Enterprise plans.

How It Works

Automated Scanning

ILLIXIS scans for brand mentions bi-weekly:

Searches for your brand name across the web via SERP analysis
Cross-references referring domains to filter out sites that already link to you
Scores remaining unlinked mentions by domain authority and SERP position
Surfaces actionable results on your Brand Mentions page

Opportunity Details

Each unlinked mention shows:

Field	Description
Source URL	The page mentioning your brand
Domain	The website domain
Domain Authority	Authority score of the mentioning site
Context	How your brand is mentioned (snippet)
Quality Score	Combined score (0-100) based on all factors
Dofollow Potential	Whether the site typically uses dofollow links

Taking Action

For each mention:

Review the mention context to confirm it's a genuine brand reference
Click "Generate Outreach" to create a personalized link request email
Review and edit the draft (thanks the author for the mention, politely asks for a link)
Send the email to the site contact or author
Track status (Pending, Contacted, Won, Lost)

Triggering Manual Scans

Click "Run Scan" on the Brand Mentions page to trigger an immediate scan. Results typically appear within 1-2 minutes.

What Counts as a Brand Mention?

ILLIXIS searches for your brand name as configured in your tenant settings (Settings > Brand Voice > Brand Keywords). The scan looks for:

Exact brand name matches
Common variations and misspellings
Product name mentions

Sites that already link to you are automatically excluded.

Best Practices

Do:

Keep your brand keywords updated in Settings
Respond promptly to mentions (the author is more likely to add a link while the content is fresh)
Thank the author for the mention before requesting the link
Suggest a specific page to link to (don't just say "our website")

Don't:

Contact sites with negative mentions of your brand requesting links
Send identical emails to multiple contacts
Be pushy if the first request is declined

Troubleshooting

No Mentions Found

Your brand may not be widely mentioned yet
Check that brand keywords are configured correctly in Settings
Newer brands naturally have fewer mentions
Focus on Authority Builder and content creation to build brand awareness first

All Mentions Already Have Links

This is a good sign: your existing link profile is strong
Continue monitoring for new mentions as content is published

Related Features

PR Intelligence Hub - Overview of all PR features
Link Reclamation - Broken link replacement outreach
Media Intelligence - Competitor backlink gap analysis

Need help? Contact support or check the ILLIXIS Help Center.

Brand Mentions