Brand Mentions

What Is Brand Mentions?

Brand Mentions discovers websites that reference your brand name but don't include a link back to your site. These are warm outreach targets: the site already knows and values your brand enough to mention it. A polite email requesting a link converts at much higher rates than cold outreach.

URL: /pr/brand-mentions/

Available on: Starter, Professional, and Enterprise plans.

How It Works

Automated Scanning

ILLIXIS scans for brand mentions bi-weekly:

1. Searches for your brand name across the web via SERP analysis
2. Cross-references referring domains to filter out sites that already link to you
3. Scores remaining unlinked mentions by domain authority and SERP position
4. Surfaces actionable results on your Brand Mentions page

Opportunity Details

Each unlinked mention shows:

| Field | Description |
|-------|-------------|
| Source URL | The page mentioning your brand |
| Domain | The website domain |
| Domain Authority | Authority score of the mentioning site |
| Context | How your brand is mentioned (snippet) |
| Quality Score | Combined score (0-100) based on all factors |
| Dofollow Potential | Whether the site typically uses dofollow links |

Taking Action

For each mention:

1. Review the mention context to confirm it's a genuine brand reference
2. Click "Generate Outreach" to create a personalized link request email
3. Review and edit the draft (thanks the author for the mention, politely asks for a link)
4. Send the email to the site contact or author
5. Track status (Pending, Contacted, Won, Lost)

Triggering Manual Scans

Click "Run Scan" on the Brand Mentions page to trigger an immediate scan. Results typically appear within 1-2 minutes.

What Counts as a Brand Mention?

ILLIXIS searches for your brand name as configured in your tenant settings (Settings > Brand Voice > Brand Keywords). The scan looks for:

• Exact brand name matches
• Common variations and misspellings
• Product name mentions

Sites that already link to you are automatically excluded.

Best Practices

Do:

• Keep your brand keywords updated in Settings
• Respond promptly to mentions (the author is more likely to add a link while the content is fresh)
• Thank the author for the mention before requesting the link
• Suggest a specific page to link to (don't just say "our website")

Don't:

• Contact sites with negative mentions of your brand requesting links
• Send identical emails to multiple contacts
• Be pushy if the first request is declined

Troubleshooting

No Mentions Found

• Your brand may not be widely mentioned yet
• Check that brand keywords are configured correctly in Settings
• Newer brands naturally have fewer mentions
• Focus on Authority Builder and content creation to build brand awareness first

All Mentions Already Have Links

• This is a good sign: your existing link profile is strong
• Continue monitoring for new mentions as content is published

Related Features

• PR Intelligence Hub - Overview of all PR features
• Link Reclamation - Broken link replacement outreach
• Media Intelligence - Competitor backlink gap analysis

Need help? Contact support or check the ILLIXIS Help Center.