Executive Reporting

What You Can Do

• Monthly Performance Reports - Traffic, rankings, content production, recommendations
• Quarterly ROI Reports - Investment analysis, traffic value, content asset value, ROI calculations
• Competitor Analysis Reports - Market position, content gaps, authority comparison, AI visibility
• Gap Analysis Reports - Competitive intelligence with actionable recommendations (Phase 36)
• Schedule Automatic Delivery - Weekly, monthly, or quarterly reports emailed to stakeholders
• White-Label Branding - Custom logo, colors, company name, footer text

Report Types

1. Monthly Performance Report

What it includes:

• Executive summary with key metrics (clicks, impressions, CTR, content count)
• Traffic analysis with top-performing pages
• Ranking performance and average position
• Content production statistics (articles, word count, quality scores)
• Recommendations (high-value keywords, content needing refresh)

Best for: Monthly stakeholder updates, marketing team reviews.

URL: /reports/ → Choose "Monthly Performance"

2. Quarterly ROI Report

What it includes:

• ROI executive summary (investment vs. value generated)
• Traffic value analysis (equivalent PPC cost savings)
• Ranking ROI and page 1 visibility
• Content asset value estimation
• Prediction accuracy tracking (if available after 30 days)
• Next quarter projections (+15% growth modeling)

Best for: Executive leadership, board meetings, quarterly business reviews.

Calculations:

• Traffic value = Clicks × $2.50 (industry average CPC)
• ROI = ((Traffic Value - Subscription Cost) / Subscription Cost) × 100
• Content value = Total words × $0.15/word (industry standard)

URL: /reports/ → Choose "Quarterly ROI"

3. Competitor Analysis Report

What it includes:

• Market position summary
• Content gap analysis (topics competitors cover that you don't)
• Authority comparison (backlinks, domain authority)
• AI visibility comparison (mentions in ChatGPT, Claude, Perplexity)

Best for: Strategic planning, competitive positioning, content strategy sessions.

URL: /reports/ → Choose "Competitor Analysis"

4. Gap Analysis Report (Phase 36)

What it includes:

• Executive summary of competitive position
• Competitor profiles (up to 5 competitors)
• Content gaps (topics ranking for competitors but not you)
• Keyword opportunities (high-value keywords to target)
• Backlink analysis (link building opportunities)
• Actionable recommendations

Best for: Content strategy planning, identifying quick wins, competitive intelligence.

How to create:

1. Go to /reports/gap-analysis/create/
2. Enter competitor domains (1-5, one per line or comma-separated)
3. Optional: Add focus keywords (up to 20)
4. Click "Generate Report"
5. Wait 2-5 minutes for analysis

Shareable links:

• Generate a public link (expires in 30 days)
• Share with stakeholders who don't have platform access
• URL format: /reports/gap-analysis/share/{token}/

Pre-filled data:

• Competitor domains from Tenant Settings
• Brand keywords from Tenant Settings

URL: /reports/gap-analysis/create/

Generate a Report

Manual Generation

1. Go to Reports Dashboard → /reports/
2. Click "Generate New Report"
3. Select report type (monthly, quarterly, competitor, gap analysis)
4. Choose date range:

• Monthly: First to last day of month
• Quarterly: Q1 (Jan-Mar), Q2 (Apr-Jun), Q3 (Jul-Sep), Q4 (Oct-Dec)
• Competitor: Last 90 days

5. Optional: Customize branding (logo, colors, company name, footer text)
6. Optional: Enter email recipients (comma-separated)
7. Click "Generate"

Generation time:

• Monthly/Quarterly: 10-30 seconds
• Competitor: 30-60 seconds
• Gap Analysis: 2-5 minutes (API-intensive)

Status: Poll report status via /reports/status/{report_id}/ or refresh dashboard.

Scheduled Reports

Automate report delivery to stakeholders.

1. Go to Reports Dashboard → /reports/
2. Click "Schedule Report"
3. Select template (monthly, quarterly, competitor)
4. Choose frequency:

• Weekly: Every Monday at 7 AM
• Monthly: First of month at 7 AM
• Quarterly: First of quarter at 7 AM

5. Enter email recipients (comma-separated)
6. Enable "Auto Email" to send automatically
7. Click "Create Schedule"

Manage schedules:

• View scheduled reports in dashboard
• Pause/resume by toggling "Active" status
• Edit recipients or frequency
• Delete schedule if no longer needed

URL: /reports/schedule/create/

White-Label Branding

Customize reports with your company's branding.

Customizable elements:

• Company Name - Appears on cover page
• Logo - Cover page logo (2" × 1" recommended)
• Primary Color - Headers, metrics, accents (hex format: #1a73e8)
• Secondary Color - Supporting elements
• Footer Text - Confidentiality notice (default: "Confidential - For Internal Use Only")

How to customize:

1. When generating a report, expand "Branding Options"
2. Upload logo (optional)
3. Enter company name
4. Set primary/secondary colors (hex codes)
5. Add custom footer text (optional)
6. Generate report

Default branding:

• Primary color: #1a73e8 (Google Blue)
• Secondary color: #34a853 (Google Green)
• Footer: "Confidential - For Internal Use Only"

White-label toggle:

• Enable "Hide ILLIXIS branding" to remove "Powered by ILLIXIS" footer
• Available on Enterprise tier only

Download & Share Reports

Download PDF

1. Go to Reports Dashboard → /reports/
2. Find report in "Recent Reports"
3. Click "Download"
4. PDF saves to your device

File naming: Reports download with descriptive filenames including the report type, date range, and your account name.

Download count: Tracked automatically for internal analytics.

Email Reports

Send reports directly from the platform.

Manual email:

1. Generate report
2. Enter email recipients (comma-separated) during generation
3. Report emails automatically upon completion

Scheduled email:

• Configure scheduled report with email recipients
• Emails send automatically on schedule

Email includes:

• PDF attachment
• Report title and date range
• Brief summary
• From: noreply@illixis.io (or custom sender for white-label)

Share Gap Analysis Reports

Generate public links for stakeholders.

1. Go to report detail page → /reports/gap-analysis/{id}/
2. Click "Generate Share Link"
3. Copy link (format: /reports/gap-analysis/share/{token}/)
4. Share with stakeholders

Link details:

• Expires in 30 days
• No login required
• Read-only access
• Shows full report data (executive summary, gaps, recommendations)

Check expiration:

• Expiration date shown on report detail page
• Regenerate link if expired

Understanding Report Sections

Traffic Analysis

What it shows:

• Total clicks and impressions
• Click-through rate (CTR)
• Average position in search results
• Top 10 performing pages

Key metrics:

• Clicks: Users who clicked your search result
• Impressions: Times your page appeared in search results
• CTR: (Clicks / Impressions) × 100
• Position: Average ranking (1 = top of page 1)

Interpretation:

• Position 1-10 = Page 1 (captures 90% of clicks)
• Position 11-20 = Page 2 (good progress, room to improve)
• Position 20+ = Beyond page 2 (focus on quality and relevance)

Data source: Google Search Console (last 16 months).

Content Production

What it shows:

• Articles published during period
• Total word count
• Average quality score (0-100)
• Average words per article

Quality score:

• Includes readability, structure, SEO, keyword usage
• Target: 80+ for high-quality content

Benchmarks:

• Industry average: 1,500-2,000 words per article
• High-quality content: 2,500+ words

ROI Calculations (Quarterly Reports)

Investment:

• Subscription cost × 3 months
• Example: Professional tier ($2,497/mo) = $7,491/quarter

Traffic Value:

• Total organic clicks × $2.50 (industry average CPC)
• Example: 10,000 clicks = $25,000 equivalent PPC cost

ROI Formula:

• ROI = ((Traffic Value - Investment) / Investment) × 100
• Example: (($25,000 - $7,491) / $7,491) × 100 = +234% ROI

Content Asset Value:

• Total word count × $0.15/word
• Example: 50,000 words = $7,500 content library value

Interpretation:

• ROI > 100% = Excellent return
• ROI > 0% = Positive (profitable)
• ROI < 0% = Building long-term assets (ROI visible after 6-12 months)

Recommendations

What it includes:

High-Value Keyword Opportunities:

• Keywords with high arbitrage scores (60+)
• Quick-win topics with low competition

Content Needing Refresh:

• Pages with traffic decay (critical/high priority)
• Ranking drop alerts

Action steps:

• Create briefs for high-value keywords
• Refresh decaying content with new data
• Track performance over time

Prediction Accuracy (Quarterly Reports)

Available after: 30 days of content publication.

What it tracks:

• Overall accuracy (all predictions)
• Traffic predictions (clicks, impressions)
• Position predictions (ranking)
• Validated prediction count

How it works:

• System forecasts traffic and rankings when brief is created
• After 30 days, actual data is compared to forecast
• Accuracy improves over time via machine learning

Benchmarks:

• 70-80% accuracy = Good
• 80-90% accuracy = Excellent
• 90%+ accuracy = Industry-leading

Automation Schedule

| Task | Schedule | What It Does |
|------|----------|--------------|
| Scheduled Report Check | Daily 7:00 AM UTC | Generates and emails reports due that day |
| Weekly Gap Analysis | Tuesday 4:00 AM UTC | Creates gap analysis for all tenants with competitor domains |

Report Generation Triggers:

• Weekly reports: Generated every Monday at 7 AM
• Monthly reports: Generated 1st of each month at 7 AM
• Quarterly reports: Generated 1st of each quarter at 7 AM

Troubleshooting

"No traffic data available"

Cause: Google Search Console not connected or no data for period.

Fix:

1. Connect GSC: /settings/integrations/gsc/
2. Wait 48 hours for initial data sync
3. Regenerate report

"Prediction accuracy unavailable"

Cause: Less than 30 days since content publication.

Fix: Wait 30 days after publishing first content. System needs time to validate forecasts.

"Competitor data unavailable"

Cause: Required integrations not configured.

Fix: Contact support@illixis.io if competitor data is not appearing in your reports.

Gap Analysis Report Stuck in "Generating"

Cause: Processing timeout or temporary service delay.

Fix:

1. Check report status on the Gap Analysis page
2. If still stuck after 10 minutes, retry generation
3. Reduce competitor count (5 max) or keyword count (20 max)

Report Email Not Received

Check:

1. Email address entered correctly (no spaces, valid format)
2. Check spam folder
3. Verify report status = "completed" (not "pending" or "failed")

"Share link expired"

Fix: Regenerate share link from report detail page. Links expire after 30 days for security.

Best Practices

Report Timing

• Monthly reports: Generate first week of following month (allows GSC data to finalize)
• Quarterly reports: Generate within 7 days of quarter end
• Gap analysis: Run weekly for fresh competitive intelligence

Email Recipients

• Monthly: Marketing team, content creators
• Quarterly: Executive leadership, board members
• Gap analysis: Strategy team, content strategists

Branding

• Use high-resolution logo (PNG with transparent background)
• Test colors before scheduling (preview in manual report first)
• Keep footer text concise (1-2 sentences max)

Scheduled Reports

• Schedule during off-hours (early morning) to avoid interfering with platform usage
• Review first report manually before trusting automated delivery
• Update email recipients quarterly (remove departing stakeholders)

Gap Analysis

• Focus on 3-5 direct competitors (not 5 tangential ones)
• Use brand keywords from Tenant Settings for consistent analysis
• Run weekly to track competitive movement over time
• Share reports with content team for brief creation input

Related Features

• Content Intelligence → Feeds recommendations into reports
• GSC Integration → Traffic data source
• Tenant Settings → White-label branding, competitor domains
• Subscription Management → Determines report access (Professional+ for scheduled reports)
• Decision Logging → Prediction accuracy tracking

URLs

| Feature | URL |
|---------|-----|
| Reports Dashboard | /reports/ |
| Generate Report | /reports/generate/ |
| Download Report | /reports/download/{report_id}/ |
| Report Status | /reports/status/{report_id}/ |
| Schedule Report | /reports/schedule/create/ |
| Gap Analysis List | /reports/gap-analysis/ |
| Create Gap Analysis | /reports/gap-analysis/create/ |
| Gap Analysis Detail | /reports/gap-analysis/{report_id}/ |
| Gap Analysis Download | /reports/gap-analysis/download/{report_id}/ |
| Gap Analysis Status | /reports/gap-analysis/status/{report_id}/ |
| Share Gap Analysis | /reports/gap-analysis/share/{token}/ |

Need help? Contact support@illixis.io or use the in-app help widget.