What Data ILLIXIS Stores

ILLIXIS stores several categories of data to power your marketing program:

Account Data

  • Email address, name, company information
  • Billing details (processed securely via Stripe)
  • Login credentials and authentication tokens
  • Subscription history and plan details

Content Data

  • Content briefs and generated articles
  • Video scripts and storyboards
  • Email campaigns and sequences
  • Social media posts and schedules
  • Uploaded images and brand assets

Analytics Data

  • Search Console performance metrics
  • Email campaign statistics
  • Social engagement metrics
  • Rank tracking history
  • Content performance scores

Configuration Data

  • Connected platform credentials (Shopify, WordPress, etc.)
  • Brand voice settings and preferences
  • Competitor lists and keywords
  • Automation rules and workflows

Automatic Cleanup Schedules

ILLIXIS automatically removes certain data to optimize performance and reduce storage costs:

| Data Type | Retention Period | What Happens |
|-----------|------------------|--------------|
| API request logs | 30 days | Deleted automatically |
| Failed task records | 14 days | Deleted automatically |
| Draft content (unsaved) | 7 days | Deleted automatically |
| Analytics raw data | 13 months | Aggregated, then deleted |
| Rank tracking history | 24 months | Archived, then deleted |
| Email send logs | 90 days | Summarized, then deleted |

Data you create and save (briefs, articles, campaigns) is retained indefinitely while your account is active.

GDPR Compliance

ILLIXIS is fully GDPR compliant. Here's what that means for you:

Your Rights Under GDPR

  • Right to access: Request a copy of all data we hold about you
  • Right to rectification: Correct inaccurate personal data
  • Right to erasure: Request deletion of your personal data
  • Right to portability: Receive your data in a machine-readable format
  • Right to object: Opt out of certain data processing activities

Data Processing

  • We only process data necessary to provide the service
  • Third-party integrations (Google, Shopify, etc.) have their own privacy policies
  • We never sell your data to advertisers or data brokers
  • AI-generated content is not used to train external models

Data Location

  • Primary data stored in US-based servers (Render.com)
  • Backups stored in geographically distributed locations
  • All data encrypted at rest and in transit

How to Request Data Export

To export all your ILLIXIS data:

  1. Go to Settings > Account > Privacy
  2. Click Request Data Export
  3. Choose export format:
  • JSON (machine-readable, includes all metadata)
  • CSV (spreadsheet-compatible, content only)
  • HTML (human-readable archive)
  1. Confirm your request via email
  2. Download link sent within 24-48 hours

What's Included in Export

  • All content briefs and generated articles
  • Email campaigns and sequences
  • Analytics history (aggregated)
  • Account settings and preferences
  • Connected platform configurations (credentials redacted)

What's NOT Included

  • Raw API logs (technical debugging data)
  • Temporary processing files
  • Third-party platform data (export directly from those platforms)

How to Request Account Deletion

To permanently delete your ILLIXIS account:

  1. Go to Settings > Account > Privacy
  2. Click Delete Account
  3. Review the deletion summary (what will be removed)
  4. Enter your password to confirm
  5. Click Permanently Delete Account

Deletion Timeline

  • Immediate: Account access revoked
  • Within 24 hours: Personal data anonymized
  • Within 30 days: All content and analytics deleted
  • Within 90 days: Removed from all backup systems

Before You Delete

  • Export your data first (deletion is irreversible)
  • Cancel any active subscriptions
  • Disconnect third-party platforms
  • Download any assets you want to keep

What Happens When You Cancel

When you cancel your subscription:

Immediately

  • Billing stops at end of current period
  • Full access continues until subscription expires

After Subscription Expires

  • Account enters "read-only" mode
  • You can view and export existing content
  • No new content generation or publishing
  • Connected platforms remain linked but inactive

After 90 Days of Inactivity

  • Warning email sent with export instructions
  • 30-day grace period to reactivate or export

After 120 Days of Inactivity

  • Content data archived (not immediately deleted)
  • Account settings preserved for potential reactivation

After 12 Months of Inactivity

  • All content data permanently deleted
  • Account fully removed from system
  • No recovery possible

Backup and Recovery Options

Automatic Backups

  • Database backed up daily
  • 30-day rolling backup retention
  • Point-in-time recovery available for critical issues

Self-Service Recovery

  • Deleted briefs recoverable for 30 days (Trash folder)
  • Deleted campaigns recoverable for 14 days
  • Contact support for older recovery requests

Requesting Recovery

  1. Email support@illixis.io with:
  • Content type (brief, campaign, etc.)
  • Approximate date of deletion
  • Any identifying details (title, keywords)
  1. Recovery attempted within 2 business days
  2. No guarantee for data older than 30 days

Best Practices

  • Export important content regularly
  • Use the data export feature before major changes
  • Keep local copies of critical brand assets

Questions about data retention? Contact privacy@illixis.io for specific inquiries about your data.

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