Content Inventory catalogs all your content and enriches it with intelligence:
Unlike the Content Hub (which focuses on creation status), Content Inventory focuses on published content performance.
Navigate to Analytics > Content Inventory from the main menu.
The Content Inventory dashboard shows a searchable, filterable list of all catalogued content.
Each row displays:
| Column | Information |
|--------|-------------|
| Title | Article title (links to detail view) |
| Published | Publication date |
| Content Home | Source (WordPress, Shopify, etc.) |
| Score | Content quality score (0-100) |
| Topics | Main topics extracted from content |
| Status | Health indicator (healthy, warning, critical) |
Four cards summarize your inventory:
Type in the search box to find content by:
Results update instantly as you type.
Content Home: Filter by source platform
Publish Status:
Minimum Score: Filter by quality score
Date Range: Filter by publication date
Click any article to view comprehensive analytics.
Traffic Data (from GA4):
Search Data (from GSC):
Engagement Signals:
Main Topics: AI-extracted topics from the content body. Shows what subjects the article covers for topic clustering.
Keywords: Target and ranking keywords. Includes both intentional targets and organic discoveries.
Named Entities: People, places, organizations, and products mentioned. Useful for entity-based SEO.
Readability Score: Flesch-Kincaid score indicating reading difficulty:
Automatically detected quality and SEO issues:
| Issue Type | Severity | Description |
|------------|----------|-------------|
| Thin content | High | Word count below 1,000 words |
| Missing meta | Medium | No meta description or title tag |
| Broken links | High | Outbound links returning 404 |
| Missing images | Low | No images in body content |
| Duplicate content | High | Substantial overlap with other articles |
| Keyword stuffing | Medium | Unnatural keyword density |
| Outdated info | Medium | Statistics or facts over 2 years old |
Each issue includes:
If content shows signs of declining performance:
Position Decay: Rankings dropped compared to peak
Traffic Decay: Clicks or pageviews declining
Staleness Alert: Content not updated recently
Based on detected issues and performance data:
Refresh Recommended:
Optimization Needed:
No Action Needed:
Click Create Refresh Brief to generate a brief for updating the content.
The detail view shows how well the article covers its topic compared to competitors.
Percentage of expected subtopics covered:
Topics that ranking competitors cover but your article doesn't:
Shows other articles in your inventory covering the same topics. High overlap indicates potential cannibalization.
Content Inventory identifies potential duplicate content issues.
| Type | Similarity | Risk Level |
|------|------------|------------|
| Near duplicate | 90%+ | High - consolidate or delete |
| Substantial overlap | 70-89% | Medium - differentiate |
| Topical overlap | 50-69% | Low - may be intentional |
For each detected pair:
Options for handling duplicates:
Manage multiple articles at once from the inventory list.
Select multiple articles using checkboxes, then choose:
Batch Grade: Queue selected articles for quality grading Export CSV: Download inventory data for external analysis Create Briefs: Generate refresh briefs for selected articles Archive: Remove from active inventory (doesn't delete content)
The Content Inventory tracks performance over time.
Each inventory item stores:
Visual indicators show direction:
Automatic notifications for:
Q: How does content get added to the inventory? Automatically when you connect a Content Home. The system crawls and catalogs all published content.
Q: How often is performance data updated? GA4 and GSC data syncs daily. Quality grades update when manually triggered or content is modified.
Q: Can I remove content from the inventory? Yes. Click the article and select "Archive." This hides it from the inventory but doesn't delete the actual content.
Q: Why doesn't my new article appear? New content may take 24-48 hours to be catalogued and analyzed. Force a sync from Settings > Content Homes.
Q: How is content score calculated? Content score combines quality grade, SEO completeness, and performance metrics into a single 0-100 number.
Q: Can I export the full inventory? Yes. Click "Export CSV" to download all inventory data including metrics, issues, and recommendations.
Custom Briefs let you create content about topics you choose, not just keywords from search data. Use this when you want to cover a specific subject, respond to customer questions, or explore new content angles.
ILLIXIS generates SEO-optimized long-form content from briefs in 1-2 minutes. Articles are pre-researched, structured, and matched to your brand voice.
A Calendar Brief turns holidays, seasonal events, and promotional offers into strategic content opportunities. ILLIXIS analyzes event relevance, generates brand-specific marketing angles, and creates briefs with creative elements—all optimized for timeliness.
Content Archetypes generate articles following specific structural patterns. Each archetype has distinct formatting, tone, and organizational logic designed for different reader needs.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.