Article generation uses a two-phase system:
Phase 1: Brief Creation (3-5 minutes)
Phase 2: Content Generation (1-2 minutes)
This separation means you research once, then regenerate instantly with different parameters.
The generated article includes:
Before clicking "Generate Content," you can adjust:
Word Count: Default is based on competitive analysis (usually 1,500-3,000 words). The system analyzes top-ranking articles and recommends a word count that matches search intent.
Language: Choose from 6 supported languages:
Creative Elements: The brief pre-selects 7 element types:
These selections are based on SERP analysis of what's currently ranking. You can regenerate to get different creative angles.
ILLIXIS supports 8 content archetypes optimized for different search intents:
How-to Guides: Step-by-step instructional content Listicles: Numbered list format (5 Ways, 10 Tips, etc.) Comparison Articles: Product/service comparisons Ultimate Guides: Comprehensive cornerstone content Case Studies: Real-world examples and results News/Trend Pieces: Timely, trending topics Product Roundups: Best-of lists with recommendations Expert Interviews: Q&A format with subject matter experts
The brief's AI analysis automatically selects the best archetype based on competitive research. For example, if top-ranking articles for "best running shoes" use roundup format, your brief will recommend a roundup archetype.
If the first draft needs changes, you have three regeneration methods:
Click "Regenerate" to get a completely new version using the same brief parameters. This takes 1-2 minutes and produces a different angle while maintaining the core strategy.
Use when: You want a fresh take on the same topic without changing the strategy.
Check "Regenerate with random selections" to force new creative elements. This changes the perspective, tone, format, and engagement elements while keeping the same outline.
Use when: The content is solid but the voice/angle doesn't feel right.
Edit the brief's parameters (word count, target keyword, creative selections) and regenerate. This is the slowest option (3-5 minutes total: brief update + content generation) but gives you the most control.
Use when: You need to change the content strategy, not just the writing.
ILLIXIS can generate bilingual siblings for any article:
The bilingual version:
This is not machine translation. The AI writes native content in the target language.
For comprehensive topic coverage, generate package content:
Pillar Article: Cornerstone 3,000-5,000 word comprehensive guide Supporting Pieces: Shorter articles (800-1,500 words) that expand specific pillar sections
Supporting articles automatically:
Generation uses real-time streaming, so you see the article being written. This serves two purposes:
If you notice the article going off-track mid-stream, you can cancel and regenerate rather than waiting for completion.
Generated articles automatically include:
SEO Optimization:
Readability:
Brand Voice Matching:
Content generation counts against your plan quota:
Starter: 30 drafts/month Professional: 100 drafts/month Scale: Unlimited drafts
Regenerating an article counts as a new draft. Editing an article in the visual editor does not count against quota.
Generation takes longer than 2 minutes: Check your internet connection. The streaming response requires continuous connectivity. If it times out, the system will retry automatically.
Article is shorter than target word count: This usually means the topic doesn't have enough depth for the target word count. Try reducing the target word count or adding more subtopics to the brief outline.
Article doesn't match brand voice: Check your Brand Voice settings in Settings > Tenant Settings. The generator learns from previously published content, so voice matching improves over time (60% improvement in first month).
Missing internal links: The generator only adds internal links if you have 10+ published articles. As your content library grows, internal linking becomes more comprehensive.
Content feels generic: Regenerate with "random creative selections" enabled to get a different perspective and tone. If it's still generic, edit the brief to add more specific competitive differentiation points.
After generation completes:
Generated articles are stored in the Content Hub and can be repurposed into:
Custom Briefs let you create content about topics you choose, not just keywords from search data. Use this when you want to cover a specific subject, respond to customer questions, or explore new content angles.
A Calendar Brief turns holidays, seasonal events, and promotional offers into strategic content opportunities. ILLIXIS analyzes event relevance, generates brand-specific marketing angles, and creates briefs with creative elements—all optimized for timeliness.
Content Archetypes generate articles following specific structural patterns. Each archetype has distinct formatting, tone, and organizational logic designed for different reader needs.
Feature: Generate content in multiple languages from a single brief.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.