Broadcast campaigns are single-send emails you dispatch to a specific audience segment. They're ideal for:
Unlike automated email sequences that trigger based on user behavior, broadcasts go out when you click "Send."
Key differences from sequences:
| Broadcast | Sequence |
|-----------|----------|
| One-time send | Multi-email series |
| Manual trigger | Behavior-triggered |
| Everyone at once | Individual timing |
| Best for: announcements | Best for: nurturing |
Direct URL: /email-digest/
The campaigns view shows all your broadcast emails with status, metrics, and quick actions.
Depending on campaign type:
Article Digest:
Product Showcase:
Custom:
Click Generate to create the email:
Generation takes 30-60 seconds. Review the preview before proceeding.
The email editor lets you:
Click Save to preserve changes. Your edits are stored separately from the generated content.
ILLIXIS supports multiple email platforms. Choose where to send your campaign:
| Platform | Best For | Required Setup |
|----------|----------|----------------|
| Klaviyo | E-commerce, segmentation | API key + lists |
| Mailchimp | General marketing | API key + audiences |
| Resend | Developer-friendly, transactional | API key + domain |
| Mailgun | High-volume sending | API key + domain |
Before sending, connect at least one email platform:
See individual integration guides for detailed setup instructions.
When publishing a campaign:
Default platform: Set a default in Settings > Account > Default Email Platform to skip the selection step.
Select from your Klaviyo lists or segments:
ILLIXIS fetches your lists/segments automatically when you click to send.
Select from your Mailchimp audiences:
Select from your Resend audiences:
Send to your mailing lists:
Click Send Now to dispatch immediately:
Emails begin delivering within seconds. Large lists may take several minutes for full delivery.
Click Save as Draft to create the campaign in your email platform without sending:
This is useful for stakeholder approval before sending.
Some platforms support scheduled sends:
Platform support:
After sending, metrics sync automatically:
| Metric | Description |
|--------|-------------|
| Delivered | Emails successfully received |
| Opens | Total and unique opens |
| Clicks | Total and unique link clicks |
| Open Rate | % of delivered that opened |
| Click Rate | % of delivered that clicked |
| CTOR | Click-to-open rate |
| Bounces | Failed deliveries |
| Unsubscribes | Opt-outs from this send |
Metrics update automatically but you can force a refresh:
Metrics are typically available within 1-2 hours of sending.
Campaign performance flows into Cross-Channel Analytics for unified reporting alongside social and web metrics.
Goal: Send a digest of the week's best content.
Goal: Announce a new product to your subscriber list.
Goal: Test which subject line performs better.
ILLIXIS generates the content; use native platform features for A/B testing.
"No audiences found":
Send failed:
Metrics show zero:
Email looks broken:
Subject lines:
Send timing:
Frequency:
List hygiene:
Turn every store visitor into a repeat customer. ILLIXIS automatically triggers personalized email sequences based on customer behavior in your Shopify or WooCommerce store.
Connect Klaviyo to ILLIXIS to send email campaigns, sync metrics, and manage audience lists. The integration supports campaign sending from the email builder, performance tracking, and webhook-based suppression management.
Connect your Mailchimp account to send email campaigns and track performance directly from ILLIXIS.
Resend is a developer-friendly email platform that lets you send marketing campaigns broadcasts to your audience. ILLIXIS integrates with Resend to publish email campaigns generated from your content.
Email sequence triggers determine when subscribers enter your automated workflows. Configure the right trigger to reach customers at the moment they're most receptive.
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