Generic email campaigns don't work anymore. Customers expect personalized messages based on what they've done (or haven't done) in your store:
ILLIXIS monitors your store 24/7 and sends the right message at the right moment. No manual work required.
Go to Email Automation → Sequences → E-commerce tab or visit /marketing-automation/sequences/?category=ecommerce. The dashboard shows:
yourstore.myshopify.com)read_orders, read_customersILLIXIS automatically creates webhooks for:
orders/create - Triggers post-purchase and welcome flowsorders/fulfilled - Triggers review request flowscustomers/create - Triggers welcome seriesTrigger: Customer creates account or makes first purchase
Goal: Convert first-time buyers into repeat customers
Email sequence (3-5 emails over 7 days):
| Timing | Email | Goal |
|--------|-------|------|
| Immediately | Welcome + 10% off code | Make them feel valued |
| 48 hours | Brand story | Build emotional connection |
| 72 hours | Bestsellers showcase | Drive second purchase |
Customization tips:
[PRODUCT_ROW] placeholders with your actual productsTrigger: Customer adds items to cart but doesn't complete purchase
Goal: Recover lost revenue from cart abandonment (avg 70% cart abandonment rate)
Email sequence (2-3 emails over 72 hours):
| Timing | Email | Goal |
|--------|-------|------|
| 1 hour | Cart reminder | Gentle nudge |
| 24 hours | Cart reminder + urgency | Scarcity (items selling out) |
| 48 hours | Final reminder + 10% discount | Incentive to complete |
Best practices:
Tracking: Shopify provides abandoned cart data via webhooks. ILLIXIS creates cart abandonment records and tracks recovery conversions automatically.
Trigger: Customer views product pages but doesn't add to cart
Goal: Move browsers to cart-adders
Email sequence (1 email after 4 hours):
When to use: Best for high-consideration products (furniture, electronics, jewelry) where people browse multiple times before buying.
When to skip: Low-value impulse purchases don't need browse abandonment emails.
Trigger: Order is fulfilled and shipped
Goal: Build loyalty and drive next purchase
Email sequence (2 emails over 10 days):
| Timing | Email | Goal |
|--------|-------|------|
| 3 days after delivery | Review request | Collect social proof |
| 7 days after delivery | Complementary products | Cross-sell |
Customization:
Trigger: Customer hasn't purchased in 60-90 days (configurable)
Goal: Re-engage before they churn permanently
Email sequence (3 emails over 10 days):
| Timing | Email | Goal |
|--------|-------|------|
| Immediately | "We miss you" message | Remind them you exist |
| 3 days | 20% discount offer | Strong incentive |
| 10 days | Last chance (discount expires) | Urgency |
Timing recommendations:
Adjust the lapsed threshold based on your typical purchase cycle.
Trigger: 3-7 days after order fulfillment
Goal: Collect reviews and testimonials
Email sequence (1 email):
Best practices:
Trigger: Customer reaches VIP status (3+ orders or $500+ lifetime value)
Goal: Make your best customers feel special
Email sequence (varies):
VIP criteria (configurable):
Adjust thresholds based on your average order value and customer lifecycle.
The AI generates complete email copy for each step. Just replace the [PRODUCT_ROW] placeholders with your actual products.
ecommerce.cart_abandoned)Use this for custom flows not covered by templates.
Each flow has specific trigger settings:
Cart Abandonment:
Browse Abandonment:
Lapsed Customer:
VIP Triggers:
Configure these in the trigger settings panel for each sequence.
Use these variables in your email templates:
{{first_name}} - Customer's first name{{last_name}} - Customer's last name{{email}} - Customer email address{{brand_name}} - Your store name{{sender_name}} - Email sender name{{store_url}} - Your store homepage URL{{order_number}} - Order ID{{order_total}} - Order amount{{order_date}} - Purchase date{{cart_items}} - List of products in cart (auto-generated HTML){{cart_url}} - Direct link back to cart{{cart_total}} - Cart value{{product_name}} - Viewed product name{{product_url}} - Product page link{{product_image}} - Product image URL{{product_price}} - Product price{{browsed_products}} - List of viewed products (auto-generated HTML){{review_link}} - Link to review pageILLIXIS automatically routes e-commerce emails to your connected platform:
| Platform | Setup | Notes |
|----------|-------|-------|
| Resend | Connect in Connectors → Resend | Best for transactional emails |
| Klaviyo | OAuth connection | Full Klaviyo features + ILLIXIS automation |
| Mailchimp | API key in Connectors | Good for combined newsletters + automation |
Recommended: Use Resend for e-commerce flows. It's designed for transactional emails and has better deliverability for abandoned cart messages.
ILLIXIS tracks the full customer journey:
```
Site Visits → Product Views → Carts → Checkouts → Orders
```
Metrics shown:
Recovery rate formula:
```
Recovery Rate = (Recovered Orders / Total Abandonments) × 100
```
Industry average is 10-15%. ILLIXIS customers average 18-25%.
For each flow, track:
View detailed analytics at Sequences → [Flow Name] → Analytics tab.
Add logic to your flows based on customer behavior:
Scenario: Send different cart recovery emails based on cart value
Setup:
Scenario: Different welcome series for first-time vs repeat customers
Setup:
ecommerce.customer_createdGlobal frequency cap (per tenant):
Exclusion rules:
Configure in Settings → Email Automation → Frequency Caps.
All e-commerce emails automatically include:
Unsubscribe handling:
If you use Klaviyo or Mailchimp, ILLIXIS syncs your suppression list daily to ensure unsubscribed customers don't receive emails.
Before activating a flow:
Test checklist:
In sequence builder, click any email step to preview with sample data:
Industry averages for e-commerce automation:
| Flow Type | Open Rate | Click Rate | Conversion Rate |
|-----------|-----------|------------|-----------------|
| Cart Abandonment | 40-45% | 15-20% | 8-12% |
| Browse Abandonment | 35-40% | 10-15% | 3-5% |
| Post-Purchase | 50-60% | 20-25% | 5-8% |
| Lapsed Customer | 25-30% | 8-12% | 3-5% |
| VIP/Loyalty | 55-65% | 25-35% | 10-15% |
If your numbers are below benchmarks, try:
Problem: E-commerce flows require Shopify/WooCommerce connection
Fix: Go to Connectors → Shopify and complete OAuth connection
Problem: No email platform configured
Fix: Connect Resend, Klaviyo, or Mailchimp in Connectors
Problem: Cart abandonment emails show {{cart_items}} instead of products
Fix: Ensure Shopify webhooks are active and receiving data. Check Connectors → Shopify → Webhooks tab.
Problem: Customer receiving multiple abandonment emails at once
Fix: Enable frequency caps in Settings → Email Automation → limit to 1 email per 24 hours
Problem: Emails going to spam or subject lines weak
Fix:
Combine e-commerce flows with pipeline stages for complex lifecycle automation:
Example: Beauty Brand Customer Journey
| Stage | Trigger | Sequence | Goal |
|-------|---------|----------|------|
| Subscriber | Newsletter signup | Welcome Series | Drive first purchase |
| First Purchase | Order created | Post-Purchase + Review Request | Get testimonial |
| Repeat Customer | 2nd order | VIP Offer | Build loyalty |
| At Risk | 60 days no purchase | Win-Back Campaign | Re-engage |
| VIP | 3+ orders or $500+ LTV | Exclusive Perks | Retention |
Set this up in Pipelines → Customer Lifecycle → link each stage to a sequence.
Average results from ILLIXIS e-commerce automation:
| Metric | Before | After | Improvement |
|--------|--------|-------|-------------|
| Cart recovery rate | 5-8% | 18-25% | +13-17% |
| Repeat purchase rate | 15-20% | 35-40% | +20% |
| Customer LTV | $150 | $280 | +87% |
| Email revenue | 10% | 25% | +15% |
Example ROI:
Subtract ILLIXIS subscription cost to get net ROI.
Start with welcome + cart abandonment. Add other flows once those are performing well.
Questions? Email hello@illixis.io or use the in-app chat.
Connect Klaviyo to ILLIXIS to send email campaigns, sync metrics, and manage audience lists. The integration supports campaign sending from the email builder, performance tracking, and webhook-based suppression management.
Connect your Mailchimp account to send email campaigns and track performance directly from ILLIXIS.
Resend is a developer-friendly email platform that lets you send marketing campaigns broadcasts to your audience. ILLIXIS integrates with Resend to publish email campaigns generated from your content.
Email sequence triggers determine when subscribers enter your automated workflows. Configure the right trigger to reach customers at the moment they're most receptive.
The Email Digest Builder creates branded email newsletters from your published content and products. Select articles, add products, and ILLIXIS generates a complete email campaign with AI-powered intro, subject lines, and cross-platform compatible HTML.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.