Brainstorm Ideas Dashboard

What It Does

Brainstorming uses ILLIXIS to generate article ideas tailored to your brand. Ideas include headlines, hooks (why the topic matters), and optional outlines. Each idea converts directly into a Custom Brief with one click.

Where to find it: Content Hub > Brainstorm Ideas

How Ideas Are Generated

When you trigger brainstorming, ILLIXIS analyzes your brand context:

• Brand name and description
• Target audience profile
• Key selling points
• Brand voice and tone
• Configured content themes

Deduplication prevents repeats by checking recent published articles, previously brainstormed ideas, and ideas already converted to briefs.

Configuring Themes

Themes direct the AI toward specific content pillars. Configure in Settings > Content.

| Brand Type | Theme Examples |
|------------|---------------|
| E-commerce | Sustainability, Styling Tips, Seasonal Trends |
| SaaS | Product Updates, How-To Guides, Customer Stories |
| Local Services | Community Events, Expert Tips, FAQs |

ILLIXIS tracks recently used themes and rotates through your list to ensure variety.

Generating New Ideas

1. Click "Generate Ideas"
2. Select theme preference:

• Random: System chooses (rotates through unused themes)
• Specific Theme: Choose a particular theme
• Custom: Enter a one-time custom theme

3. Set idea count (default: 10)
4. Click "Generate"

Generation takes 30-60 seconds.

Understanding Idea Structure

| Field | Description |
|-------|-------------|
| Theme | Content pillar the idea belongs to |
| Headline | Suggested article title |
| Hook | Why this topic matters to your audience |
| Outline | Key points to cover (optional) |
| Status | New, Reviewed, Used, Dismissed |

Using Brainstorm Ideas

Converting to a Brief

Click "Create Brief" on any idea:

1. Headline becomes the brief topic
2. Hook becomes the content angle
3. Outline populates strategic direction
4. Brief enters standard generation process

The idea status updates to "Used" and links to the created brief.

Marking Ideas Used

If you create a brief manually based on an idea, click the menu (three dots) and select "Mark as Used" to prevent it from resurfacing.

Dismissing Ideas

Click the menu and select "Dismiss" for ideas that don't fit. Dismissed ideas inform the AI about what NOT to suggest in future sessions.

Filtering and Organizing

Status Tabs: New, Reviewed, Used, Dismissed

Theme Filters: See all ideas within a content pillar

Search: Find ideas by keyword across headline, hook, and outline fields

Best Practices

1. Review Ideas Weekly - Schedule 15 minutes to review new ideas. Mark good ones as "Reviewed" and dismiss poor fits.
2. Configure Meaningful Themes - Vague themes produce generic ideas. Specific themes like "Sustainable Fashion Choices" produce focused ideas.
3. Keep the Hook - When creating briefs from ideas, preserve the hook for valuable context.
4. Dismiss Actively - Dismissing poor ideas helps the AI avoid similar suggestions via deduplication.

Maya Integration

Maya AI references your brainstorm ideas when making recommendations. Ideas with high engagement potential surface more frequently in Maya's suggestions.

Troubleshooting

"Ideas seem repetitive" - Check deduplication or expand your theme list for variety.

"Ideas don't match my brand" - Review Settings > Brand Voice. More detailed brand context produces better ideas.

"No ideas generated" - Check Settings > Integrations to verify your AI connection is active.

Related Features

• Custom Briefs: Convert ideas into full content briefs
• Maya AI: Get proactive recommendations from your brainstorm library
• Preference Learning: System learns which idea types you use most