ILLIXIS lets you select any text within an article, click Ask Maya, and either pick a quick action (Reword, Shorten, Expand, Simplify, Fix Grammar, Brand Voice) or type your own instructions. Maya replies inline as an annotation thread — you can read the suggestion, refine it with a follow-up message, and apply it to your draft when you're happy.
Inline editing lives inside the annotation layer, the same surface used for comments and Maya reviews. There's no separate modal — selections, suggestions, and replies all stack alongside your article.
Open any article in the Content Hub. Inline AI editing works in both view mode (read-only) and edit mode (Quill rich text editor).
Highlight a word, phrase, sentence, or paragraph. A small action menu appears with Ask Maya as one of the options.
A draft annotation thread opens next to your selection with quick-action pills.
Click any pill to dispatch the action immediately. Or type a custom request in the textarea (e.g., "Make this more confident") and send.
| Pill | What It Does |
|------|-------------|
| Reword | Rephrase the passage while keeping the same meaning |
| Shorten | Make the passage more concise without losing key points |
| Expand | Add more detail, examples, or depth |
| Simplify | Use simpler words and shorter sentences |
| Fix Grammar | Correct spelling, punctuation, and grammar — no rewording |
| Brand Voice | Rewrite to match your configured brand tone and style |
For anything outside these six, type a custom instruction in the thread textarea.
The Brand Voice pill uses the brand tone you configure in Brand Settings. The more detail you put there (sample sentences, words to use, words to avoid), the closer Maya's rewrite will land.
If Brand Voice rewrites feel generic, go to Brand Settings and add more detail to the brand tone field.
You need to highlight text first. Select a word or phrase, and the action menu (with Ask Maya) appears next to your selection.
Reply in the thread with a more specific instruction. Maya keeps the conversation context, so follow-ups refine the previous answer rather than starting over.
Brand tone needs detail. Open Brand Settings and add 2-3 sentences describing your voice, plus words/phrases to use and avoid.
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Next Steps:
Custom Briefs let you create content about topics you choose, not just keywords from search data. Use this when you want to cover a specific subject, respond to customer questions, or explore new content angles.
ILLIXIS generates SEO-optimized long-form content from briefs in 1-2 minutes. Articles are pre-researched, structured, and matched to your brand voice.
A Calendar Brief turns holidays, seasonal events, and promotional offers into strategic content opportunities. ILLIXIS analyzes event relevance, generates brand-specific marketing angles, and creates briefs with creative elements—all optimized for timeliness.
Content Archetypes generate articles following specific structural patterns. Each archetype has distinct formatting, tone, and organizational logic designed for different reader needs.
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