ILLIXIS scans your website, identifies every trackable interaction, and deploys the tags to Google Tag Manager. No spreadsheets. No analytics consultants. No dataLayer.push.
The Real Problem
Google Analytics tells you how many people visited your site. It doesn't tell you what they did there. Which CTAs get clicked? Which forms get abandoned halfway? Which videos get watched past 10 seconds? Setting up proper event tracking requires auditing every page, documenting every interaction, configuring GTM triggers, and testing the whole thing. Most small marketing teams skip it entirely.
From blank tracking plan to deployed GTM triggers. No developer required.
ILLIXIS crawls your website with a real browser. Every button, form, CTA, video player, chat widget, and checkout flow. Discovered automatically.
A prioritized tracking plan appears: event names, CSS selectors, trigger types, and importance scores. Edit anything. Add custom events. Remove what you don't need.
One click pushes CSS selector-based triggers to your Google Tag Manager. No dataLayer.push code. No developer tickets. No waiting.
The scanner discovers interactions you didn't know existed on your own site.
CTAs, add-to-cart, pricing toggles, navigation actions
Contact forms, newsletter signups, lead gen, search bars
Product views, cart actions, checkout steps, purchases
Embedded players, play/pause, watch completion
Key page views, scroll depth, tab switches, accordion opens
File downloads, external link clicks, phone/email taps
Chat widget opens, support ticket clicks, FAQ interactions
Add any event manually. Full control over names, triggers, and selectors.
The tracking plan adapts to your CMS, respects your existing GTM setup, and stays current as your site changes.
Knows Shopify and WooCommerce native events out of the box. Suggests platform-specific tracking without you telling it what CMS you use.
Reads your existing Google Tag Manager tags before deploying. No duplicate triggers. No conflicting event names. Clean container, always.
Website changed? Scan again. ILLIXIS merges new discoveries with your existing plan. New events get added. Removed elements get flagged. Nothing breaks.
CSS selector-based triggers fire automatically on click or form submit. No dataLayer.push snippets. No developer involvement. Just GTM and your website.
The Small Team
Your team knows you should track button clicks, form submissions, and video plays. You just never had time to set it all up. ILLIXIS scans your site in minutes and hands you a tracking plan that would take a consultant two weeks to produce.
The Lean Team
Every new CTA means a Jira ticket. Every landing page means another dataLayer.push request. CSS selector-based triggers deploy directly to GTM. Your developers never touch it.
The Founder
Pageviews tell you where people go. Events tell you what they do. Without a tracking plan, you see traffic but not behavior. ILLIXIS gives you the full picture without becoming a Google Analytics expert.
ILLIXIS uses a real browser (Playwright) to crawl your homepage and key pages. It inspects every interactive element: buttons, forms, links, video players, chat widgets, accordions, tabs, and more. The scan takes 2-5 minutes depending on site size.
Yes. The scanner works with any website regardless of CMS or tech stack. For Shopify and WooCommerce sites, it also adds platform-specific e-commerce events (add to cart, checkout, purchase) that are built into those platforms.
Instead of requiring developers to add dataLayer.push() code to your site, ILLIXIS creates GTM triggers that fire based on CSS selectors. When a visitor clicks a button matching a specific selector, the event fires automatically. No code changes to your website needed.
No. Before deploying, ILLIXIS reads your existing GTM tags and triggers. It skips anything that would duplicate an existing tag. You can also review and remove any proposed event before deployment.
Yes. The tracking plan is fully editable. Rename events, change trigger types, adjust CSS selectors, add custom events, or remove anything you don't want to track. Deploy only what you approve.
Run a re-scan. ILLIXIS compares the new scan against your existing tracking plan, identifies new interactions, flags elements that no longer exist, and merges everything cleanly. Your tracking stays current without rebuilding from scratch.
The tracking plan feeds events into Google Tag Manager, which then connects to your conversion tracking dashboard. Events you deploy here become the conversion actions you monitor across all eleven ad platforms.
Scan your site. See what you're missing. Deploy tracking in one click.
Scan. Review. Deploy. Your tracking plan, live in ten minutes.