One dashboard replaces logging into eleven separate ad platforms to check if your tracking works.
The Real Problem
Every ad platform has its own pixel, its own conversion tracking UI, its own attribution settings. When your team is managing Google, Meta, LinkedIn, TikTok, Pinterest, Snapchat, and Microsoft, tracking breaks silently. You find out when your ad spend stops converting. By then, you've already wasted the budget.
Real-time pixel status, connection health, and last sync time for every platform you advertise on.
Conversion Tag
Tag ID, conversion label, enhanced conversions
Pixel
Pixel ID, Conversions API, event deduplication
Insight Tag
Partner ID, conversion tracking, matched audiences
UET Tag
Tag ID, conversion goals, auto-tagging
Pixel
Pixel ID, Events API, click and view attribution
Tag
Tag ID, enhanced match, conversion events
Pixel
Pixel ID, CAPI, event deduplication
Pixel
Ad exposure attribution, ROAS measurement
Pixel
Website tag, conversion events, attribution
Pixel
Conversion pixel, event tracking, CAPI
Pixel
Nextdoor pixel, Conversion API, ROAS
Conversion events, attribution windows, and platform mappings. All in one place.
Real-time connection status for every platform. Green, yellow, red. Know if tracking broke before your ad spend tells you.
Define events once. Set default values, counting methods, and attribution windows. Map each event to platform-specific conversion IDs.
Link your conversion events to each platform's native conversion action. One event, eleven platform configurations, zero tab-switching.
Unified performance data across all platforms. See which campaigns actually drive conversions, regardless of where they run.
The Small Team
Eleven platforms. Eleven logins. Eleven different dashboards showing different numbers. Or one dashboard that shows all of them. ILLIXIS replaces the scattered analytics tools your team juggles.
The Lean Team
Meta says it drove 40 conversions. Google says it drove 35. LinkedIn claims 15. The real number is 50. Cross-platform attribution shows you the truth, not what each platform wants you to believe.
The Founder
Pixels break silently. A site update, a tag manager change, a platform API version bump. You find out three weeks later when your retargeting audiences stop growing. The pixel dashboard catches it in real time.
The dashboard shows real-time connection status for all eleven supported platforms. Each platform card displays its pixel or tag ID, last sync time, and a green/yellow/red health indicator. Green means tracking is active and firing correctly. Yellow means there's a configuration warning. Red means tracking has stopped. You see everything without logging into a single ad platform.
Yes, the initial pixel setup happens through your GTM (Google Tag Manager) integration or by placing each platform's snippet on your site. But once installed, ILLIXIS centralizes monitoring. You configure conversion events, attribution windows, and platform mappings from one screen instead of eleven.
Attribution windows determine how long after a click or view a conversion is credited to an ad. Click-through attribution (default: 30 days) tracks conversions from people who clicked your ad. View-through attribution (default: 1 day) tracks conversions from people who saw your ad but didn't click. ILLIXIS lets you set both windows per conversion event and per platform.
Yes. Create a conversion event once in ILLIXIS, then map it to each platform's native conversion ID. For example, a 'Purchase' event maps to Google's conversion label, Meta's custom conversion, LinkedIn's conversion ID, and so on. Change the event settings in one place and it applies everywhere.
The pixel health dashboard monitors all connections continuously. When a platform stops receiving events or reports a configuration error, its status changes from green to yellow or red. You see the issue the same day it happens, not three weeks later when your audience sizes shrink.
Conversion tracking feeds directly into the Advertising Studio. When you know which conversions come from which platforms, you can optimize retargeting audiences, reallocate budget to the platforms that actually convert, and build lookalike audiences from verified purchasers instead of from noisy, unverified data.
One dashboard. Eleven platforms. Zero broken pixels you don't know about.
Pixels. Events. Attribution. All monitored. All in one place.