Written by Maya. Approved by you. Refreshed on a cadence that matches how markets actually move. The kind of strategy doc agencies charge $50K for — not as a one-time deck, but as a living plan.
The Problem
Most teams pay an agency for a one-time strategy, then watch it drift from the daily work that was supposed to deliver it. The plan and the program belong in the same system — refreshed on the same cadence — or neither does its job.
The Three Horizons
Three plans, on three cadences, in one cascade. Each one drafts from the one above it. Each one waits for your approval before moving the next.
Five brand pillars and a one-sentence positioning statement. The kind of distillation a CMO might pin to the wall — "Innovation", "Fearless Inclusion", "Build the Best Product" — not topic labels.
Stays in place until your brand changes. Update your brand settings and Maya redrafts. You approve before anything downstream shifts.
Slide 1 — The Bet: this quarter's thesis, grounded in the brand strategy. Slides 2-4 — three Priorities, each with three measurable outcomes. Slide 5 — the Scorecard.
Each quarter closes, the previous plan archives, and Maya drafts a new one for your approval. No agency reset, no week-long retreat, no re-onboarding.
Two to three focus areas — "Content Push", "Email Setup", "Ad Testing" — and a one-sentence summary of what the month is for. Concrete enough that the next morning's plan can pull from it.
Generated on the 1st of every month from your active quarterly. Maya drafts; you skim, adjust, or accept.
The Loop
Approval is the gate. Nothing downstream regenerates until you sign off on what came before — and you can revise without redoing the whole stack.
Old versions archive with their narrative preserved. You can always trace what the strategy was, when it changed, and why.
Why this strategy is yours
The brand strategy starts from your brand settings. The quarterly grounds every claim in your live data feeds and the decisions you've recorded. The monthly pulls from the active quarterly. The same intelligence that shapes which briefs reach you shapes the plan that decides which briefs to pursue. No template fill-in, no generic positioning, no other tenant's data.
How Brand Intelligence worksMaya drafts every horizon. You approve, revise, or reject. Nothing downstream cascades until you sign off on what came before. Brand strategy approval triggers the quarterly draft. Quarterly approval triggers the monthly. The order matters and the gate matters — your approval is the source of truth.
Update your brand settings if the shift is positioning-level. Maya redrafts the brand strategy and queues fresh quarterly and monthly drafts for your approval. If the shift is tactical — different priorities for the same quarter — revise the quarterly directly. The cascade refreshes from there.
Specific. The brand strategy starts from your brand settings — head term, voice, competitors, exclusions, themes. The quarterly grounds every claim in your performance data and opportunity feed. The monthly pulls from the active quarterly. The same composition that drives Brand Intelligence drives the strategy. No template fill-in.
On Maya's Desk. Drafts land there with the slides rendered, the narrative summarized, and an approve/revise control. You see what changed since the last version. You see what cascaded from your last approval. The flow is built so a strategy review takes a few minutes, not a half-day workshop.
It is built on it. The quarterly draft requires either prior-quarter performance or — for the first quarter — a forward-looking thesis with explicit assumptions called out. Every priority carries three measurable outcomes. The scorecard slide is part of the format, not an afterthought.
It archives, with the narrative preserved. The new quarterly draft can reference it for continuity ("last quarter we bet on X, this quarter we extend to Y"). Nothing is deleted, nothing is forgotten. The lineage is yours.
Strategic planning is included on every paid ILLIXIS plan — Starter, Professional, and Enterprise — with all three horizons. The 7-day trial gives you a working brand strategy and quarterly draft so you can evaluate the format before committing. See pricing.
Not a one-time deliverable. Not a deck that yellows in a Drive folder. A living plan that updates when your brand updates, rolls when the quarter rolls, and refreshes every month — with you in the approval seat.
Included on every paid ILLIXIS plan. Brand, quarterly, and monthly horizons across Starter, Professional, and Enterprise.