Paid search, display, video, shopping, carousels, and audio across eleven platforms. ILLIXIS runs the campaigns. You approve the results.
The Job Description
Seven jobs. Seven skill sets. One salary. Or one platform.
Platform management
11 dashboards, 11 logins, 11 UIs
Audience building
Lookalikes, retargeting, interests, custom
Ad trafficking
Specs, formats, uploads, tagging
Budget allocation
Across platforms, campaigns, ad sets
Bid optimization
CPC, CPA, ROAS targets
Conversion tracking
Pixels, attribution, reporting
Campaign optimization
Rules, pacing, dayparting, bulk ops
All seven handled. You do none of them.
Not API wrappers. Full campaign builders with platform-specific formats, specs, and best practices.
Keyword-targeted ads on Google and Bing. Responsive Search Ads with intent-based ad groups, match types, and CPC-informed bidding.
Google, Microsoft/Bing
Eight banner sizes. Rotating message carousel — each callout gets its own frame, CTA holds as rest frame. Visual editor with AI backgrounds, per-size layout control, and IAB-compliant animation.
Google Display, StackAdapt
YouTube InStream, Shorts, and Demand Gen. TikTok native video. Spotify Video Takeover with display companion. LinkedIn and Pinterest video.
YouTube, TikTok, Spotify, LinkedIn, Pinterest, Snapchat
Connect Shopify or WooCommerce. Platform-specific product feeds are generated and catalog campaigns launched automatically. Seven platforms.
Google, Meta, Pinterest, TikTok, Snapchat, Reddit, Microsoft
Multi-image ads auto-created from your creative variants. Up to 20 cards per ad. Native support, not workarounds.
Meta, LinkedIn, TikTok, Pinterest, Snapchat, X, Reddit, Nextdoor
Reach people when screens are off. Spotify audio ads and YouTube Audio campaigns with companion display cards.
Spotify, YouTube
Create once. Deploy everywhere. Each platform gets native ad formats, not lowest-common-denominator exports.
Search, Display, YouTube, Shopping, PMax
Carousel, Catalog, Video, Display
B2B carousel, sponsored content, video
Search, Shopping, MSAN Video
Native video, carousel, catalog
Carousel pins, shopping catalogs
Collection ads, catalog, video
Audio ads, Video Takeover
Carousel promoted ads
Carousel, dynamic product ads
Carousel, hyper-local targeting
Platform setup, bid strategy, audience targeting, and creative requirements are all handled. You decide what to promote and how much to spend.
Target by content engagement, customer lists, lookalikes, interests, job titles, neighborhoods, or intent signals. Segments are built and synced across every platform.
Generate banner ads, carousels, and video scripts from your existing content. Or use the visual editor. Multiple variants for A/B testing, all on-brand.
One click sends your campaigns to every platform you selected. Audiences synced, budgets allocated, bids configured. No logging into 11 dashboards.
Automated rules pause underperformers and scale winners on your terms. Budget pacing catches overspend before it happens. A/B testing eliminates weak creatives. Cross-platform rebalancing shifts spend to what converts. You set the guard rails. ILLIXIS enforces them.
After Launch
This is where most tools stop. Automated rules, budget pacing, and performance tracking keep campaigns running without you babysitting eleven dashboards.
Form-based editor for geo, demographics, interests, devices, placements, and dayparting. No raw JSON. No platform-specific syntax.
Set thresholds for CTR, CPC, CPA, or ROAS. Underperformers pause automatically, winners scale, and alerts fire. You define the guard rails.
Real-time spend vs. expected spend tracking. Configurable alerts at 50%, 80%, and 100% thresholds. Catch overspend before it happens.
Duplicate a working campaign in one click. All settings, targeting, and optional creatives carry over. Test variations without starting from scratch.
Side-by-side performance across every platform. Spend, clicks, CTR, CPA, and ROAS in one view with date range filters and trend charts.
Every modification logged with before-and-after values, user attribution, and timestamps. Full audit trail for every campaign.
Other tools let you launch campaigns. ILLIXIS lets you manage them.
The Small Team
Your team didn't train as media buyers. You shouldn't have to. Platform configuration, bid strategies, audience segmentation, and creative rotation are all handled. You decide what to promote and how much to spend.
The Lean Team
Every platform has its own campaign builder, its own audience format, its own creative specs, its own reporting dashboard. One system normalizes all of it. Create once. Deploy everywhere. Report in one view.
The Founder
A media buyer manages platforms, creates ads, builds audiences, optimizes bids, and tracks conversions. All of that is handled for you. The budget you'd spend on the hire goes into the ads instead.
Ad creatives are generated from your existing content. A blog post becomes banner ads in 8 sizes, carousel cards, and video scripts. You can also use the visual banner editor to build from scratch, with custom generated backgrounds, layer-based composition, and animation controls. Every creative gets multiple A/B variants.
Yes. Your existing accounts on every platform connect directly. Campaigns, audiences, and ads are created inside your accounts. You keep full control of billing, access, and account settings. Nothing changes on the platform side.
Five audience types: content-specific (readers of a particular article), topic-based (readers of a category), engagement-level (high-intent visitors), recency-based (recent visitors), and custom (your own rules). The platform also supports lookalike audiences, interest targeting, job title targeting on LinkedIn, neighborhood targeting on Nextdoor, and subreddit targeting on Reddit. All targeting is configured through a form-based editor for geo, demographics, interests, devices, and placements. Dayparting lets you schedule ads by hour and day of week with a visual grid.
Set a total budget and allocate per platform, or let ILLIXIS rebalance automatically. Cross-platform rebalancing shifts spend toward the platforms that convert best, within limits you configure. Budget pacing tracks actual vs. expected spend in real time, with configurable alerts at 50%, 80%, and 100% thresholds so you catch overspend early. Automated rules can scale budgets up or down based on performance metrics like CPA and ROAS. Daily and total budget caps add a hard floor.
No. Bid strategies, match types, audience segmentation, and creative specs are handled for every platform. You decide what to promote and how much to spend. If you do have experience, every setting is accessible for manual control.
Tracking pixels install via GTM with one click for seven platforms. The Pixel Health Dashboard monitors every connection in real time. See Conversion Tracking for full details. Enterprise plans also include cross-platform attribution with conversion deduplication, true ROAS, and server-side relay.
Enterprise
Every ad platform over-reports by claiming credit for shared users. Cross-platform attribution deduplicates conversions, computes true ROAS per platform, and sends clean data back to each platform's server API.
See Cross-Platform AttributionEleven platforms. Six campaign types. Zero media buying experience required.
Audiences. Ads. Campaigns. Optimization. One platform.