Keyword Discovery Dashboard

What It Does

Enter seed keywords and ILLIXIS discovers related terms using keyword research and search volume data. Each keyword includes search volume, competition score, and opportunity rating. AI filtering automatically hides keywords that don't match your brand.

Where to find it: Discover > Keyword Intelligence > Keyword Discovery

Discovery Sources

| Source | What It Finds |
|--------|--------------|
| Related Keywords | Semantically similar terms |
| Questions | "How to," "what is," "why" queries |
| Long-tail Variations | Specific, lower-competition phrases |
| Trending Queries | Keywords with rising search interest |

Results combine into a single deduplicated, scored list.

Running a Discovery

1. Click "Discover New Keywords"
2. Enter seed keywords (one per line)
3. Click "Start Discovery"

Seed Tips:

• Use your core head term
• Add product/service category terms
• Try question formats: "how to [topic]"

Discovery takes 2-5 minutes depending on seed count.

Understanding the Table

| Column | Description |
|--------|-------------|
| Keyword | The discovered search term |
| Search Volume | Monthly searches |
| Competition | Paid competition (0-1, lower = easier) |
| Opportunity Score | Combined score (0-100, higher = better) |
| Seed Keyword | Origin seed for this keyword |

Opportunity Score

• 70-100: High opportunity, pursue immediately
• 40-69: Moderate opportunity, good for planning
• 0-39: Lower opportunity, evaluate strategic value

Negative Keywords

Negative keywords automatically hide terms containing unwanted phrases. Add negatives to filter out competitor brands, irrelevant categories, or off-brand topics.

Adding: Enter term in "Negative Keywords" input and click "Add"

Removing: Click X on any badge to restore hidden keywords

Competitor brands from Settings > General are automatically included as negatives.

AI Filtering

ILLIXIS uses AI to filter keywords that don't match your brand. AI-hidden keywords appear in the "Auto-Hidden" tab with explanations:

| Reason | Explanation |
|--------|-------------|
| Off-topic | Not relevant to your niche |
| Competitor-specific | References competitor products |
| Wrong intent | Intent doesn't match content goals |

Restoring: Go to "Auto-Hidden" tab and click "Restore" on any incorrectly filtered keyword.

Hiding and Restoring

Manual Hide: Click "Hide" to remove keywords from your list. Use when you've covered the topic or it doesn't fit your strategy.

Restore: Go to "Hidden" tab and click "Unhide."

Converting to Briefs

Click "Generate Brief" on any keyword:

1. ILLIXIS checks for duplicate briefs
2. If no duplicate, generation starts
3. Redirects to brief detail page

If a brief exists, a modal offers options to view existing or create anyway.

Filtering Options

By Brief Status:

• All Keywords
• Without Brief (untapped opportunities)
• With Brief

By Tab:

• Discovered (active keywords)
• Hidden (manually hidden)
• Auto-Hidden (AI-filtered with reasons)

Best Practices

1. Start with Core Terms - Use main product/service category as first seed.
2. Run Monthly - Keyword trends shift. Monthly discovery catches new terms.
3. Configure Negatives First - Add competitor brands and off-topic terms before discovery.
4. Focus on Score 50+ - Prioritize higher opportunity keywords unless strategically important.
5. Convert Quickly - High-opportunity keywords go stale. Create briefs within 2-4 weeks.

Troubleshooting

"No keywords discovered" - Check keyword research settings in Settings > Integrations.

"All keywords hidden" - Negative keywords may be too aggressive. Remove broad terms.

"Discovery is slow" - Use 3-5 targeted seeds rather than 20+ broad terms.

Related Features

• Keyword Briefs: Convert discoveries into content briefs
• Competitive Gap Analysis: Find keywords competitors rank for
• GSC Integration: Import GSC keywords as discovery seeds