Deep Research runs weekly. Market Surveillance runs daily. When both methods detect the same trend, you get a pillar candidate scored 0 to 100 and a one-click brief. No more arguing about whether a trend is real.
2
independent research methods
0-100
pillar potential score per trend
6
workflow states for triage
1-click
trend to brief, context preserved
Cross-source confirmation. Pillar-grade scoring. Triage workflow. Built into the platform.
Different methods catch different signals. Run both, and confirmation gets stronger when they agree.
Every Monday 06:00 UTC
Macro-statistic trends with citations and data points. Surfaces durable industry shifts that warrant flagship content.
Every day 02:30 UTC
Specific, near-real-time events from across the web. Catches momentum early before it becomes obvious.
When the weekly Deep Research scan and the daily Market Surveillance scan detect the same underlying trend, ILLIXIS clusters them into a single entry and stamps it. Multi-source clusters are pillar candidates. Single-source detections wait for confirmation.
Cluster status
Confirmed by 2 sources
Pillar potential
87
Detected trend
A representative pillar-grade industry shift in your niche
Sorted to the top of your dashboard by pillar_potential descending.
Source breakdown
Weekly Deep Research
Every Monday. Macro statistics with citations and data points.
Daily Market Surveillance
Every day. Specific near-real-time events from across the web.
2
methods agreed. Cross-method validation, not single-signal noise.
87
pillar score. Above 80 means flagship content territory.
1 click
to brief. Summary, citations, and data points carry over.
Stop guessing whether a trend warrants a flagship article. The score reflects content opportunity given your niche, not generic newsworthiness.
Worth a long-form anchor piece. Multi-source confirmation here is your strongest content signal.
Worth a mid-depth article. Solid signal, but not a flagship investment.
Worth a supporting piece if the rest of the cluster fits your strategy.
Trends sort by pillar potential descending. Strongest candidates surface first. No more scrolling past spoke topics looking for the pillar.
Twenty minutes a week is enough. Click through the queue, accept what fits, dismiss what does not, create briefs from the keepers.
newJust detected. Awaiting review.
reviewedA human has read it.
acceptedThe team intends to act on it.
brief_createdA content brief has been seeded from it.
dismissedRejected as off-strategy.
aged_outAuto-expired when newer trends displaced it.
Older trends auto-expire to aged_out via the weekly cap rotation. The active queue stays focused on what is current. Dismissed trends are kept for audit, not deleted.
The difference
One signal source has one bias. Search volume favors recurring queries. Social mentions favor outrage. News APIs favor whatever the press is covering this week. Each has a failure mode that makes you write the wrong article.
ILLIXIS runs two research methods that look at different parts of the web. When they agree, you have signal. When they disagree, you have noise. The clustering uses an embedding similarity gate to filter pairs, then an AI pair classifier for the binary same-trend or different-trend call. Accuracy without running the classifier over every possible pair.
See Content IntelligenceThe Small Marketing Team
You see a buzzword everywhere. Is it a real shift or a one-week spike? Trend Intelligence shows you what two independent research methods agree on. The "Confirmed by 2 sources" badge means it is durable, not noise.
“We used to argue for an hour about whether a trend was real. Now we look at the badge, check the pillar score, and write the brief.”
Marketing Lead
The Marketing Manager
Every week brings 30 new trend candidates. You cannot read them all. The dashboard sorts by pillar potential, so the strongest candidates surface first. Six status states let you triage as fast as you can click.
“I review the top 5 each Monday. Accept what fits, dismiss what does not, click "Create Brief" on the keepers. Twenty minutes total.”
Marketing Manager
The Founder
Daily surveillance scans surface specific events. Weekly deep research scans add macro context. When the same trend lands in both, you have a window. Move on it before the topic gets crowded.
“I saw a regulatory shift in the daily scan on Tuesday. Pillar score was 87. Brief created Wednesday, article live Friday. Ranking by Sunday.”
Founder, B2B SaaS
Cross-source confirmation, pillar-grade scoring, one-click briefs. Built into every paid plan.
Deep Research weekly. Market Surveillance daily. Cross-source confirmation built in.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.