Most lead magnets just sit there.

Interactive lead magnets.
That actually qualify.

Interactive content that captures leads and qualifies them automatically. Everything (questions, scoring, outcomes) is generated from a single description.

Create Lead MagnetSee Examples

Seven Lead Magnet Types

Each one auto-generated. Each one fully customizable.

Interactive Quizzes

"What's your marketing personality?" Trait-based scoring, outcome matching, product recommendations. All generated from a single description.

Example: 7 questions, 4 outcomes, linked to your products

Calculators

ROI calculators, cost estimators, savings projections. Formula logic, input validation, visual results, all created automatically.

Example: "How much could you save with ILLIXIS?" calculator

Assessments

Multi-dimension scoring with category breakdowns. "Rate your SEO maturity" with detailed recommendations per score band.

Example: 5 categories, Low/Medium/High bands, personalized advice

Recommendation Engines

"Which product is right for you?" AI matches visitor answers to your product catalog in real time. Personalized picks with reasoning.

Example: 3 questions, AI-powered matching, instant product recommendations

Scorecards

"How does your marketing stack up?" Dimension-based grading with weighted questions. Per-area scores, recommendations, and priority actions.

Example: 5 dimensions, scored questions, radar chart results

Savings Estimators

"How much are you wasting?" Loss-aversion framing turns inputs into waste vs. savings. More compelling than ROI calculators because people hate losing more than they love gaining.

Example: Input current spend, see monthly waste and potential savings

Checklists

"What should you do before launch?" Situational questions filter a master checklist to items that apply. Personalized, actionable, downloadable as a branded PDF.

Example: 3 questions, personalized checklist, PDF emailed automatically

Create a Lead Magnet in 3 Steps

1

Describe

Tell ILLIXIS about your business, products, or the problem you solve. A paragraph is enough.

2

Generate

The full lead magnet is created: questions, scoring, outcomes, results page. Review and customize.

3

Publish

Embed, share, or host on an ILLIXIS landing page. Leads sync to your ESP automatically.

Everything You Need

One Prompt Creation

Describe your business in a paragraph. The full lead magnet is generated: questions, scoring, outcomes, everything.

ESP Integration

Leads sync automatically to Klaviyo, Mailchimp, or Resend with custom tags based on quiz results. Segment on autopilot.

Embeddable & Shareable

Host on ILLIXIS pages, embed in your site, or share direct links. Works everywhere.

Landing Page Auto-Creation

Option to generate a full landing page with your lead magnet embedded. Customize everything in the visual builder: edit copy, swap images, add decorative elements and animations, or describe changes to Maya. Complete conversion flow in one click.

Results Pages with Charts

Beautiful results display with Chart.js visualizations. Personalized recommendations based on scores.

Analytics Dashboard

View count, start count, completion count, email capture rate. Know exactly what's working.

PDF Export

Checklists generate a branded, printable PDF emailed automatically after email capture. Visitors also get a direct download link.

Frequently Asked Questions

How long does it take to create a quiz?
About 2 minutes. Describe your business or products, choose the lead magnet type, and everything is generated. Review, tweak if needed, and publish.
Can I customize the generated questions?
Yes. A first draft is generated, then you can edit any question, answer, scoring weight, or outcome. It's a starting point, not a locked template.
Do I need coding skills for calculators?
No. The formula logic is generated automatically. You can adjust inputs, thresholds, and result ranges without writing code.
How do leads get to my email platform?
Connect your Klaviyo, Mailchimp, or Resend account. Choose a list. Leads sync automatically with tags based on their results (e.g., "Quiz: High Intent" or "Calculator: Enterprise Budget").
Can I use lead magnets with my own domain?
Yes. Embed them on your site, or use ILLIXIS landing pages with custom domain support (auto-SSL included).
What's the difference between a calculator and a savings estimator?
Calculators show neutral outputs ("Your ROI is X"). Savings estimators use loss-aversion framing ("You're wasting $4,000/month"). Research shows people respond more strongly to potential losses than equivalent gains, so estimators typically convert better for cost-reduction pitches.
Do checklists really generate a PDF?
Yes. After a visitor enters their email on the checklist results page, ILLIXIS generates a branded PDF with their personalized checklist and emails it automatically. They also get a download link on the results page.

Stop creating PDFs nobody reads.

Build interactive lead magnets that qualify while they capture.

First 20 founding members: 50% off any plan for your first year.
Create Your First Lead MagnetSee Examples
Quizzes, calculators, scorecards Scored and qualified automatically No code required

Describe it. ILLIXIS builds the questions, scoring, and outcomes.