Turn your existing keyword research into structured paid search campaigns. Intent-based ad groups. Per-keyword match types. Data-informed bids. Automatic negative keywords. On Google Ads and Microsoft Ads.
Your keyword data does the hard work. The structuring is automatic.
Pull keywords from four data sources you already have. Each one scored by paid search value: volume, CPC, competition, intent.
Groups keywords into transactional, commercial, and informational clusters. Each cluster becomes its own ad group with the right match type.
Assigns EXACT for transactional, PHRASE for commercial, BROAD for informational. Sets CPC bids from your actual keyword data, capped by campaign type.
Creates campaigns on Google Ads and Microsoft Ads. Multiple ad groups. Per-keyword match types. Responsive search ads. Negative keywords. Done.
Three Strategies, One Workflow
Each subtype pulls from different keyword sources, applies different match type strategies, and sets different bid ceilings. You pick the goal. The platform handles the structure.
Protect your brand SERPs. Pulls from your brand keywords. EXACT match. $1.00 CPC ceiling. Competitor terms automatically added as negatives so your brand budget stays on brand.
Capture high-intent generic traffic. Aggregates keywords from four data sources, scored and ranked by paid search value. Intent-based match types. $3.00 CPC ceiling.
Show up when people search for your competitors. Pulls from your competitor list. EXACT match. $5.00 CPC ceiling. Your own brand terms added as negatives so you don't cannibalize yourself.
Building negative keyword lists takes hours of manual work. The process is fully automated. Your campaigns stay in their lane.
Zero budget leakage
Brand. Generic. Competitor. Isolated.
Cross-campaign negative keywords are automatic, not manual.
Manual PPC management costs $1,700+/month. Here it takes seconds.
Same intent-based structure on both platforms. One campaign build, two live campaigns.
Search campaigns with multiple intent-based ad groups. Per-keyword match types. Responsive search ads per group. Campaign-level negative keywords.
Native Google Ads integration with full campaign structure support.
Full parity. Same intent-based ad group structure with automatic match type mapping (EXACT to Exact, PHRASE to Phrase). Responsive search ads. Negative keyword support.
Native Microsoft Ads integration with full campaign parity.
The Small Team
Your team knows the product. You have keyword data from discovery and Search Console. But structuring ad groups, picking match types, and building negative keyword lists? That's hours of manual work. ILLIXIS handles it automatically.
“We set up three campaign types in 10 minutes. Structuring those ad groups manually would have taken a full day.”
— Marketing Manager
The Lean Team
Your team has keyword research. Getting it from a spreadsheet into properly structured Google Ads campaigns is the bottleneck. The platform takes your existing data and builds the campaign structure automatically.
“Our intern used to manage keyword lists in spreadsheets. Now the platform handles match type strategy for us.”
— Growth Lead, 3-Person Team
The Founder
Your agency charged thousands to do keyword research, group by intent, set match types, and manage negative keywords. The same structures are built from data you already own. No PPC expertise required.
“I'm not a PPC expert. ILLIXIS built campaign structures that our previous agency charged us $2,000/month to maintain.”
— Founder, E-Commerce Brand
Your keyword research already did the hard work. Let ILLIXIS turn it into campaigns.
Keyword data in, structured campaigns out. One platform.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.