Turn your existing keyword research into structured paid search campaigns. Intent-based ad groups. Per-keyword match types. Data-informed bids. Automatic negative keywords. On Google Ads and Microsoft Ads.
Your keyword data does the hard work. The structuring is automatic.
Pull keywords from four data sources you already have. Each one scored by paid search value: volume, CPC, competition, intent.
Groups keywords into transactional, commercial, and informational clusters. Each cluster becomes its own ad group with the right match type.
Assigns EXACT for transactional, PHRASE for commercial, BROAD for informational. Sets CPC bids from your actual keyword data, capped by campaign type.
Creates campaigns on Google Ads and Microsoft Ads. Multiple ad groups. Per-keyword match types. Responsive search ads. Negative keywords. Done.
Three Strategies, One Workflow
Each subtype pulls from different keyword sources, applies different match type strategies, and sets different bid ceilings. You pick the goal. The platform handles the structure.
Protect your brand SERPs. Pulls from your brand keywords. EXACT match. $1.00 CPC ceiling. Competitor terms automatically added as negatives so your brand budget stays on brand.
Capture high-intent generic traffic. Aggregates keywords from four data sources, scored and ranked by paid search value. Intent-based match types. $3.00 CPC ceiling.
Show up when people search for your competitors. Pulls from your competitor list. EXACT match. $5.00 CPC ceiling. Your own brand terms added as negatives so you don't cannibalize yourself.
Building negative keyword lists takes hours of manual work. The process is fully automated. Your campaigns stay in their lane.
Zero budget leakage
Brand. Generic. Competitor. Isolated.
Cross-campaign negative keywords are automatic, not manual.
Manual PPC management costs $1,700+/month. Here it takes seconds.
Same intent-based structure on both platforms. One campaign build, two live campaigns.
Search campaigns with multiple intent-based ad groups. Per-keyword match types. Responsive search ads per group. Campaign-level negative keywords.
Native Google Ads integration with full campaign structure support.
Full parity. Same intent-based ad group structure with automatic match type mapping (EXACT to Exact, PHRASE to Phrase). Responsive search ads. Negative keyword support.
Native Microsoft Ads integration with full campaign parity.
The Small Team
Your team knows the product. You have keyword data from discovery and Search Console. But structuring ad groups, picking match types, and building negative keyword lists? That's hours of manual work. ILLIXIS handles it automatically.
The Lean Team
Your team has keyword research. Getting it from a spreadsheet into properly structured Google Ads campaigns is the bottleneck. The platform takes your existing data and builds the campaign structure automatically.
The Founder
Your agency charged thousands to do keyword research, group by intent, set match types, and manage negative keywords. The same structures are built from data you already own. No PPC expertise required.
Four sources: discovered keywords from research, arbitrage opportunities, Google Search Console data, and paid-organic overlap analysis. The richer your keyword data, the better the suggestions. All four sources are weighted and deduplicated automatically.
Yes. The system uses data you already have. Run keyword discovery, connect Google Search Console, or run arbitrage analysis first. No data means no suggestions, but you can always enter keywords manually.
Yes. The keyword table supports manual entry alongside suggestions. Use both. The suggestions give you a starting point based on your data, and you can add, remove, or adjust from there.
Intent-based: transactional keywords get EXACT match, commercial get PHRASE, informational get BROAD. Each intent cluster becomes its own ad group. This follows PPC best practices.
Bids are calculated from your actual keyword data: median CPC of keywords in each ad group, multiplied by an intent factor (1.5x for transactional, 1.0x for commercial, 0.7x for informational), and capped at the campaign type ceiling ($1.00 for brand, $3.00 for growth, $5.00 for competitor).
New campaigns only. Existing campaigns keep their current structure. The keyword intelligence pipeline builds fresh campaigns with proper ad group structure from the start.
Google Ads and Microsoft/Bing Ads. Both get the same intent-based ad group structure with platform-specific match type formatting and negative keyword handling.
Your keyword research already did the hard work. Let ILLIXIS turn it into campaigns.
Keyword data in, structured campaigns out. One platform.