Building a full brief is not free — Maya runs SERP analysis, pulls Google Search Console data, profiles competitors, and generates the article outline. That's roughly $1–2 of platform cost per brief plus a quota slot. If a brief gets rejected, that cost is sunk.
Maya's two-tier autonomy fixes that:
| Tier | What lands | Per-event cost | When it fires |
|------|-----------|---------------|--------------|
| Propose | A topic + 2-sentence rationale in your inbox at /maya/proposals/ | ~$0.05 (LLM only) | When Maya isn't yet confident the insight matches your preferences |
| Commit | A full draft brief in your briefs list, same as today | ~$1–2 | When Maya's preference model scores the insight high enough (≥70/100) |
A brand-new tenant has no preference model trained yet, so every nightly insight lands in Propose. As you click ✅ Promote or ❌ Dismiss, the model learns. After ~30 signals the model trains, and high-fit insights start skipping Propose and going straight to Commit.
Visit Maya → Proposals (or /maya/proposals/) to see what Maya has surfaced. Each proposal shows:
Pending, Promoted, and Dismissed tabs let you review prior decisions.
Promote and Dismiss are the most precise training signals Maya gets. They're better than brief approval/rejection because you're rating the topic itself, before any drafting work happens. A brief might be rejected because the writing was off — that's noise. A topic dismissal is a clean signal that the topic isn't right for you.
After enough signals accumulate, Maya's nightly run will:
Two separate caps protect your budget and inbox:
Both caps respect a nightly cost ceiling — Maya stops dispatching once the budget is exhausted, even if caps aren't reached.
In Settings → Content → Advanced, the Maya Autonomous Drafts toggle turns the whole nightly loop on or off. The toggle is gated to Professional and Enterprise tiers.
Granular controls — per-night cap on full drafts, per-night cap on proposals, nightly cost ceiling, and the tool whitelist — currently default to safe values and require admin assistance to adjust. Contact support if you want Maya to propose more or fewer topics per night, run with a different cost cap, or restrict her to a narrower set of tools.
If you'd rather review every topic before any drafting work happens, ask support to set Max drafts per night to 0 and Max proposals per night > 0. Maya will only ever propose, never auto-commit.
Custom Briefs let you create content about topics you choose, not just keywords from search data. Use this when you want to cover a specific subject, respond to customer questions, or explore new content angles.
ILLIXIS generates SEO-optimized long-form content from briefs in 1-2 minutes. Articles are pre-researched, structured, and matched to your brand voice.
A Calendar Brief turns holidays, seasonal events, and promotional offers into strategic content opportunities. ILLIXIS analyzes event relevance, generates brand-specific marketing angles, and creates briefs with creative elements—all optimized for timeliness.
Content Archetypes generate articles following specific structural patterns. Each archetype has distinct formatting, tone, and organizational logic designed for different reader needs.
One platform. You approve. ILLIXIS executes. Marketing that just happens.
Marketing, Unstacked.